The document provides a summary of articles, tools, resources, events, and books from Amanda's 90-day publication series. It includes: - 14 articles on various topics like time management, SEO, sales, and more. - 8 tools for tasks like screenshots, scheduling meetings, and website analysis. - 4 resources like directories of startups and marketing resources. - 4 events Amanda attended about growth hacking, innovation, and changemaking. - 2 books about workplace stress and the art of asking for help. The document concludes by announcing the next issue of Amanda's 90-day publication series will be released on January 5, 2017.

1. 90^1
14 articles, 8 tools, 4 resources, 4 events, 2 books

2. HELLO!
I am Amanda
Every 90 days, I publish all the cool products,
enlightening articles, and nifty side projects I
find.
Hence 90.
This is the first of this series.
Hence 90^1.
You can find me at amandatessier.com
2

3. ARTICLES
Blogs, news, guides, and musings
3

4. One Googler’s take on managing your time
4

5. “
5
The manager’s day is cut into 30 minute intervals, and they
change what they’re are doing every half hour. Sorta like
Tetris — shifting blocks around and filling spaces.
The maker’s day is different. They need to make, to create, to
build. But, before that, they need to think. The most effective way
for them to use time is in half-day or full-day blocks. Even a
single 30 minute meeting in the middle of “Make Time” can be
disruptive. - Jeremiah Dillon

6. 6
The SEO Tips That Helped Tally 20 Million Visits A
Month

7. “When it comes to Google’s guide to
content quality, its big theme is EAT,
which stands for expertise, authority
and trustworthiness.
- Yummly CEO Ethan Smith
7

8. 8
The Most Surefire Way I’ve Found to Win Enterprise
Deals

9. “It’s as important for us to qualify out
of a sales conversation as it is to
qualify into one - Anand Chopra-
McGowen
9

10. 10
When You Change the World and Nobody Notices

11. “There’s often a big gap between
changing the world and convincing
people that you changed the world
◈Morgan Housel
11

12. 12
What I Learned From Interviewing 50 Marketers

13. “I tried to become the marketer I
wanted to hire.
◈Vinayak
13

14. 14
B2B Content Marketing by Conductor

15. “What is interesting is the intersection between content marketing and
SEO where knowledge that’s traditionally been the SEO’s pureview (like
keyword research) can help content marketers understand and address
our audience’s intent.
The more we ‘writing- and strategy-types’ can understand where our
audience is coming from (and how search engines function is a big part
of that), the more effective we’ll be at serving up the right type of
content at the right time. -Isla McKetta
15

16. 16
How We Got 1,000+ Subscribers from a Single Blog
Post in 24 Hours

17. “Engagement Checklist
◈ Follow on Twitter
◈ Two Tweets
◈ Two Blog Comments
◈ Two Blog Shares
◈ Personal Email
17

18. 18
How I Built Two Six Figure Companies in One Year
with $617 in Paid Plugins (and a ton of work)

19. “Credo is built completely on WordPress and ties together the following technologies:
● WordPress for the CMS
● Vertex Elegant Themes theme base that is now essentially a custom theme
● MailChimp for marketing email
● Mandrill for transactional email (powered by custom code)
● GravityForms for lead generation ($299 for developer license)
● GravityView for displaying leads on the backend ($119)
● KingSumo Giveaways plugin ($199)
● PaidMembershipsPro to handle memberships
● Stripe for handling recurring billing
◈ John Doherty
19

20. 20
110% Effort Rule (or really, the 101% effort rule)
-Homebrew
& David
Cancel

21. 21
Build an Empire: 11 Side Projects to Generate Revenue
for Your Business

22. “3. Roundups
The most upvoted product on Product Hunt— with nearly 7,000
upvotes — is a roundup. It’s called Startup Stash, and it’s a nice-looking
curated directory of 400 tools and resources for startup founders. The
seventh most upvoted product— with nearly 3,000 upvotes — on Product
Hunt is Marketing Stack. You’ll see it looks quite similar to the product
above.”
-Lauren Holliday
22

23. 23
Meetings That Don’t Suck

24. “Hold one-on-one meetings sacred
-Ken Norton
24

25. 25
Alexis Ohanian LIVE on Product Hunt

26. “Polina: In your experience, what are some of the mistakes you see first-time founders making?
Alexis: First-time founders often delude themselves with doing things that 'feel' like doing a
startup, but aren't actually what matters: writing code (improving the product/service) and
getting users (talking to your customers). Because there's no syllabus to entrepreneurship, a lot
of students who thrived in school have problems adapting to a world where you don't get clear
feedback from the market about how well you're doing. In school if you get a B on your paper,
you can figure out why, and adapt your behavior to get an A for the class at the end -- in
business, if you're not showing growth, or repeat use, it could be for an infinite number of
reasons that aren't clear, you just have to keep testing your hypotheses.
26

27. “
Ben: I recently read your initial YC application http://alexisohanian.com/our-y-c... - and you guys said you
were rejected by YC with this and told you could join if you came up with a new idea... what is the story of
coming up with that new idea (reddit) and pitching it back to YC to get accepted?
Alexis: Thank you, Jessica, for demanding to the other partners that they let us into YC. She had second
thoughts the next morning and YC decided they would accept us, but only if we changed our idea to something
in a browser (not for mobile) that "solved our problem every morning." Here's the story in a much longer
form.... (ganked from my book)
Somewhere in the middle of Connecticut, on an exceptionally long train ride back to Virginia, my cell phone
rang. It was Paul Graham. He wanted us back, but only if we changed our idea to something else. So much for
proving them wrong. We got off at the very next stop, but not before I got Paul to buy us a pair of tickets to fly
back to Charlottesville that night so we could return to Boston for an hour to join him in brainstorming a better
idea than mobile food ordering. The big problem with the concept was that not only did we have to persuade
customers to use the product, but because this was a time before app stores, the only way to get our software on
people’s phones was to make deals with mobile carriers first. That alone would’ve been an impressive feat for a
brand-new company of two, but we’d also need to get restaurateurs—notoriously late adopters—on board as
well. Yikes.
Continued on next slide
27

28. “
We got back to the Y Combinator office and met with Paul Graham alone, without his partners. He told us
to forget mobile for a moment and consider building something for the browser. Long before most people
realized the power of online software, he knew the Internet offered tremendous potential for an idea to
spread as never before. When a customer only needs a browser and an Internet connection to access your
product, unprecedented growth is possible. He asked us about frustrations we had using the Internet, which
had just recently seen the launch of a college-only site called TheFacebook.com. Steve was an avid reader
of Slashdot, a news website with editorial oversight and a robust community of commenters as well as a
moderation system. I had too many tabs open every day—they showed me a range of news websites, but I
had no way to filter signal from noise. At the time, a website called del.icio.us (pronounced “delicious”;
ignore the dots) let people bookmark websites online, so if you hopped between computers, your reference
material followed you. An interesting by-product of this was del.icio.us/popular, which aggregated the most
popular bookmarked URLs at any given time. There was something here that del.icio.us wasn’t quite
getting, but we saw the potential for something bigger, which would sort not the most popular links for
bookmarking but the most popular links for sharing.
We hadn’t figured out functionality, but we knew the old model for news aggregation, when it was printed
on a dead tree, wasn’t suited for the Internet age. In fact, the vision was best crystallized by Paul Graham
in that very meeting: ‘That’s it! You should build the front page of the web.’
28

29. “Haikus are lovely
'cuz almost anyone can
Free smart frying pan
29

30. 30
Meerkat built a new app in secret, and almost 1
million people are using it

31. “At a retreat, Rubin and his newly hired chief operating
officer, Sima Sistani, asked their team which parts of
Meerkat they actually enjoyed using. The majority said
broadcasts were the most fun when a close friend or
family member joined the broadcast to talk with them.
Rubin wondered whether that might serve as the basis for
Meerkat’s next act.
31

32. 32
Beyoncé Fans Get In Formation @ Levi’s Stadium
(And On Social)

33. “
33
1. Fans posting from inside Levi’s Stadium had a combined 3.92MM
followers — that’s an average of 1,527 followers per person.
2. 86 fans posting from the concert were social influencers with more than
5,000 followers — including 11 people with over 50,000 followers.
3. The most influential fans posting from inside Levi’s Stadium were Dave
Morin (Founder @ Slow Ventures), Shakti Mohan (winner of Dance
India Dance) and Victoria Theo (Beyonce’s keyboardist).
-Hyp3r

34. PRODUCTS
Tools, plugins, and downloads for that geek life
34

35. Jing
35

36. Calendly
36

37. Reveal by Clearbit
37

38. Momentum
38

39. Ghostery
39

40. Builtwith
40

41. Colordot
41

42. Coolors
42

43. RESOURCES
Sites and side projects that give you free stuff - yay!
43

44. 44
Startup Stash

45. Marketing Stack
45

46. Growthverse
46

47. SlidesCarnival
47
You can find this theme on SlidesCarnival :)

48. EVENTS
Where I went, who I met, what I heard
48

49. Growth Hacking Breakfast: Larry Kim of Wordstream
◈ Only 0.5% of social followers see content, only 1% of traffic from content converts
◈ Paid social allows you to filter, remarket, and convert
◈ Relevancy in Facebook and Quality Adjusted Bid on Twitter: high quality scores reduce CPC
◈ Share all content on Twitter, then promote top performers on Facebook & Twitter
◆ Audition content on any network (social, email, etc.) and promote best stuff
◆ In my own words, “Blockbuster-effect-it!”
◈ Draw a tight line around audience, be able to exclude people
◈ You don’t have to pay for 2nd order engagement
◆ When the ad recipient shares your promoted post, you don’t pay when their followers see it
◈ Video ad campaigns increase relevancy score by 2 points (out of 10)
◈ Build custom audiences with email lists, manually search influencers (Followerwonk), or use similar
audiences
◈ Google ranking factors shifting towards user engagement
◆ +3% in CTR = +1 rank
49

50. “SEM targets existing markets, social
ads widen market
-Larry Kim
50

51. 51
Lunch with a Changemaker: Jody Rose
◈ Attendees work across finance, public policy, business partnerships,
entrepreneurship, and higher education
◈ Talent pipeline in Boston
◆ College graduates are leaving for other cities
◆ More connections between universities and businesses are needed
◆ How to create a city where students want to live in post-grad
◈ Quality of life in Boston
◆ Housing prices and availability
◆ Career growth opportunities
◆ Activities and events
◈ Startup scene in Boston
◆ Abundance of events and resources
◆ Innovation hubs are disconnected

52. 52
Driving Startup Growth: Building an Innovation
Ecosystem
◈ Panel discussed talent pipeline, startup communities, and city resources to support new business
◈ Boston has hubs of innovation
◆ Seaport, Kendall Square, Financial District, and Southie are disconnected
◈ Lack of diversity in tech is problematic socially and profitably
◆ Resources are inaccessible to communities
◆ Boston has the largest gap of income inequality in any US city
◆ Disconnected talent pipelines limit progress
◈ Entrepreneurship and growth marketing skills can be taught to anyone
◈ Policy, workplace culture, and education system have to shift to support innovation city and
statewide

53. Growth Hacking Breakfast: Andrew Krebs-Smith of
Social Fulcrum
◈ Pinterest uniquely integrates paid and organic reach
◆ Drives down cost per acquisition
◆ B2C and aspirational categories
◈ Users go through Pinterest to shop by occasion, not specific product
◆ Examples: wedding fitness, date night earrings
◈ Pinterest not relevant in geo-limited campaigns, non-US/UK companies, app campaigns, or pure desktop
◈ Levers
◆ Best practices: text is least important, CTR should be >0.2%
◆ Audience target: interests, keywords, customer list, lookalike audiences
◆ Search terms
◆ Budget/bid optimization: use hourly data from Google Analytics, search term data on Pinterest
◆ Aging effect: past ads continue to deliver when budget reduced/eliminated
◇ Example: increase budget 1-2 months before holiday season, then lower spending as it gets
expensive during the peak season. Ads will continue to outperform competition
◆ Creative optimization: long image (~600 px), text overlay
◈ Pinterest lacks advanced tracking capability, so Social Fulcrum developed their own system in-house
◆ Social Fulcrum uses pixel-tracking, UTM tracking, exports data daily, weekly, and monthly, uploads to
custom database hosted by Amazon, and visualizes with Tableau
53

54. “Strategy Case Study: Wedding Tux Rental
1. Audience Visibility
2. Creative Testing
3. Search Term Expansion
4. Scale
For Facebook, start with #2 Creative and eliminate #3
Search Term Expansion
-Andrew Krebs-Smith of Social Fulcrum
54

55. Books
Perfect for train rides. No data usage, all the knowledge
55

56. Overwhelmed by Brigid Schulte
56

57. What it’s all about
57
How workplace policy, gender roles, and social constructs can change to support healthy, balanced
lifestyles without overwhelm and endless fatigue. Brigid interviews with leisure researchers, explores
how other cultures manage work/life balance, and meets leaders in neuroscience to explore how our
image of the “Ideal Worker” doesn’t work in 21st century America. It’s entertwined with personal
narrative and memoir to show the problem from a human perspective. If The One Thing were actually
good, it would be rewritten as Overwhelmed.
In short, workplaces need to implement parental leave, not just maternal leave policies, because it
shouldn’t be assumed mothers are taking the brunt of childcare and housework. The lack of policy
standards around childcare is hurting everyone - parents, kids, and employers. Multitasking is
impossible, so do one thing at a time and you’ll get more done. We’re most productive in intense work
periods of up to 90 minutes, followed by even a brief break. If you work more than 55 hours a week, it’s
more harmful than helpful. The narrative of the worker who puts in every waking hour on the job is toxic
and untrue.

58. The Art of Asking by Amanda Palmer
58

59. What you should know
59
In her memoir, Amanda Palmer recounts her career, starting with scooping ice cream at
Toscanini’s in Cambridge, moving on to her street performances in Harvard Square as a
mute bride giving away flowers, progressing to her success with the Dresden Dolls, and
reflecting on how she’s learned to ask for help.
She shows that asking builds trust, respect, and camaraderie. Before startups caught on to
“the things that do not scale,” she was building relationships one-by-one until it funded
her Kickstarter campaign to over a million dollars. Finally, she puts “Imposter Syndrome”
in perspective as she calls it “The Fraud Police”: the feeling that, at any moment, you’ll
be called out for not knowing what you’re doing, for not having the authority to make the
decisions you’re making.
Perhaps the greatest lesson is conveyed by her longtime friend and neighbor who explains
that when people won’t make a change to help themselves, it’s often because the problem
doesn’t hurt enough yet.

60. THE END
60
90^2 comes out January 5, 2017 (in 90 days). Mark your
calendars.