Maximize the ROI of your
Magento marketing: how to
get more sales with minimum
efforts and budget
About Amasty
21.3.11
Product Page as a key factor
21.3.11
F-pattern page view model
You have only 10-20 sec to catch users’ attention
21.3.11
F-pattern page view model
21.3.11
Proper page structure
1. Place your logo at the top left of the
site and do not have the head
banner distract from...
21.3.11
The main requirements to product images:
• Good quality & proper size
• Multiple images showing different product ...
21.3.11
Color Swatches pro module for Magento
Visual product presentation
Use images for
attribute selection
No need to sp...
21.3.11
Visual product presentation
360-degree view – 10-40% conversion increase
21.3.11
Beware of image traps
1 2
Be careful how you using people on images
21.3.11
Product images
Remember about gender
differences
Summarize efforts on
your target audience
Beware of image traps
21.3.11
People love media – use it!
Google showing only text results
After implementing media
to search results
Use:
• Ima...
21.3.11
Write product description for real people
No cold facts No impersonal sentences
Write in the manner your target
au...
21.3.11
Fast page load
Product Page Musthaves
Full Page Cache extension for Magento:
• Decreases page load time
• Caches d...
21.3.11
Customers also view block
Product Page Musthaves
• Automatically choose
related combinations
• Hide out of stock i...
21.3.11
Customers also viewed extension for Magento
Product Page Musthaves
21.3.11
Vivid product labels
Product Page Musthaves
• 'on sale' products
• products with special price
• new products
• '1...
21.3.11
Product Labels module for Magento
Product Page Musthaves
Display labels based on
category, price, status, etc.
Spe...
21.3.11
Reviews from real people + social
buttons
Product Page Musthaves
21.3.11
Product tests and videos
Product Page Musthaves
• Give a sense of a real product
• Allow to see products in detail...
21.3.11
Breadcrumbs
Product Page Musthaves
21.3.11
Google rich snippets module for Magento
Product Page Musthaves
21.3.11
Product Page Musthaves
Assign stock statuses to
products automatically
or manually
Display stock statuses
based on...
21.3.11
Custom Stock Status module for Magento
Product Page Musthaves
21.3.11
Coming soon + e-commerce landing pages
Product Page Musthaves
• Attract organic traffic before product lunch
• Col...
21.3.11
Landing pages module for Magento
Product Page Musthaves
21.3.11
The way to a better checkout flow
21.3.11
Better checkout flow
21.3.11
Abandoned carts disaster
Ecommerce sites have an average cart
abandonment rate from 55% to 75%.
Shopping cart aban...
21.3.11
The reasons for leaving carts:
Curbing the abandonment
1. The shopper is just browsing
2. Shoppers don’t trust you...
21.3.11
Checkout tip #1
Display Clear and Progressive Process Indicator
21.3.11
Checkout tip #2
Make registration optional
21.3.11
Checkout tip #3
Avoid asking the same info repeatedly
21.3.11
Include trust factors
Checkout tip #4
21.3.11
Display the complete payment summary
without any hidden costs
Checkout tip #5
21.3.11
Clear shipping and return policy
Checkout tip #6
21.3.11
Keep a functional ‘Back’ button
Checkout tip #7
Save customers’ data if they click this button,
so there will be n...
21.3.11
Give maximum payment options
Checkout tip #8
21.3.11
Make the registration a value added process
Checkout tip #9
21.3.11
Checkout tip #10
Amasty One step Checkout Magento module
21.3.11
Contact information
Have any questions?
Ask them here:
Twitter.com/AmastyTeam
Victoria.leonenko@amasty.com
21.3.11
A/B tests are the staff of life
Be data driven and implement new features
only after testing
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Maximize the ROI of your Magento marketing

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Maximize the ROI of your Magento marketing

  1. 1. Maximize the ROI of your Magento marketing: how to get more sales with minimum efforts and budget
  2. 2. About Amasty
  3. 3. 21.3.11 Product Page as a key factor
  4. 4. 21.3.11 F-pattern page view model You have only 10-20 sec to catch users’ attention
  5. 5. 21.3.11 F-pattern page view model
  6. 6. 21.3.11 Proper page structure 1. Place your logo at the top left of the site and do not have the head banner distract from that image 2. Place important content on the left side of the page 3. Navigation bars should be across the top (preferably) or on the left side 4. Consider F eye movement pattern when writing content and planning image layout 5. First 2 paragraphs on every page should state the most important info 6. Do not include a lot of text as users won't read it completely
  7. 7. 21.3.11 The main requirements to product images: • Good quality & proper size • Multiple images showing different product features and angles • The size must be not too heavy Visual product presentation
  8. 8. 21.3.11 Color Swatches pro module for Magento Visual product presentation Use images for attribute selection No need to specify price difference for associated products View image details with elegant zoom and lightbox effects
  9. 9. 21.3.11 Visual product presentation 360-degree view – 10-40% conversion increase
  10. 10. 21.3.11 Beware of image traps 1 2 Be careful how you using people on images
  11. 11. 21.3.11 Product images Remember about gender differences Summarize efforts on your target audience Beware of image traps
  12. 12. 21.3.11 People love media – use it! Google showing only text results After implementing media to search results Use: • Images (real use examples) • Videos (product testing)
  13. 13. 21.3.11 Write product description for real people No cold facts No impersonal sentences Write in the manner your target audience speak
  14. 14. 21.3.11 Fast page load Product Page Musthaves Full Page Cache extension for Magento: • Decreases page load time • Caches dynamic content much faster
  15. 15. 21.3.11 Customers also view block Product Page Musthaves • Automatically choose related combinations • Hide out of stock items • Choose product view type • Items from the same category display
  16. 16. 21.3.11 Customers also viewed extension for Magento Product Page Musthaves
  17. 17. 21.3.11 Vivid product labels Product Page Musthaves • 'on sale' products • products with special price • new products • '100% natural‘ • 'environment-friendly‘ • etc. Highlight:
  18. 18. 21.3.11 Product Labels module for Magento Product Page Musthaves Display labels based on category, price, status, etc. Specify time period for display Use variables for label messages Set priorities for label display
  19. 19. 21.3.11 Reviews from real people + social buttons Product Page Musthaves
  20. 20. 21.3.11 Product tests and videos Product Page Musthaves • Give a sense of a real product • Allow to see products in details • Show real product sizes
  21. 21. 21.3.11 Breadcrumbs Product Page Musthaves
  22. 22. 21.3.11 Google rich snippets module for Magento Product Page Musthaves
  23. 23. 21.3.11 Product Page Musthaves Assign stock statuses to products automatically or manually Display stock statuses based on product quantity Custom Stock Status module for Magento
  24. 24. 21.3.11 Custom Stock Status module for Magento Product Page Musthaves
  25. 25. 21.3.11 Coming soon + e-commerce landing pages Product Page Musthaves • Attract organic traffic before product lunch • Collect leads
  26. 26. 21.3.11 Landing pages module for Magento Product Page Musthaves
  27. 27. 21.3.11 The way to a better checkout flow
  28. 28. 21.3.11 Better checkout flow
  29. 29. 21.3.11 Abandoned carts disaster Ecommerce sites have an average cart abandonment rate from 55% to 75%. Shopping cart abandonment can be described as: • Shoppers place an item in their cart but doesn’t enter the checkout phase of the funnel • Shoppers begin the checkout process but don’t complete it
  30. 30. 21.3.11 The reasons for leaving carts: Curbing the abandonment 1. The shopper is just browsing 2. Shoppers don’t trust your site 3. The checkout process is too complicated 4. Creating the account for checking out is too complicated 5. Shipping period is too long, the rates are expensive 6. Visitors wanted to compare prices 7. Not ready to purchase
  31. 31. 21.3.11 Checkout tip #1 Display Clear and Progressive Process Indicator
  32. 32. 21.3.11 Checkout tip #2 Make registration optional
  33. 33. 21.3.11 Checkout tip #3 Avoid asking the same info repeatedly
  34. 34. 21.3.11 Include trust factors Checkout tip #4
  35. 35. 21.3.11 Display the complete payment summary without any hidden costs Checkout tip #5
  36. 36. 21.3.11 Clear shipping and return policy Checkout tip #6
  37. 37. 21.3.11 Keep a functional ‘Back’ button Checkout tip #7 Save customers’ data if they click this button, so there will be no need to fill them in again
  38. 38. 21.3.11 Give maximum payment options Checkout tip #8
  39. 39. 21.3.11 Make the registration a value added process Checkout tip #9
  40. 40. 21.3.11 Checkout tip #10 Amasty One step Checkout Magento module
  41. 41. 21.3.11 Contact information Have any questions? Ask them here: Twitter.com/AmastyTeam Victoria.leonenko@amasty.com
  42. 42. 21.3.11 A/B tests are the staff of life Be data driven and implement new features only after testing

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