In this session, see how you can utilize AWS to manage your end-to-end media process. This includes ingest, storage, transcoding, DRM wrapping and finally delivery.

1. Scalable Media Processing & Delivery in the Cloud
Simon Elisha
Principal Solutions Architect, AWS

2. Media Evolution
How Cloud Scalability can be
useful for media workflows…
Media workflows in the Cloud
Really…

3. Media Evolution
Analog VCD DVD 720p 1080p (3D) 2K 4K
SIZEUSERSFORMAT Ingestion
Storage
Processing
Delivery

4. Media is getting Harder…

5. Media is getting Harder…

6. Media is getting Harder…

7. Media is getting Harder…

8. We need tools that can scale for Media…

9. Managed
services
Secure
High availabilityMassive scale

10. Media Storage
Amazon S3
Your files
- Faster access to massive compute capabilities
- Many external products (hourly or BYOL)
- Access to other processing vendors without
having to move files around
- Scalable Media Delivery (piece of cake!)

11. Media Storage (in the Cloud)
Amazon S3 Amazon Glacier
Object lifecycle policies
Single API access (regardless
of the storage class)
>Durability
>>Scale
>>>Cost

12. Media Storage (Hybrid)
Amazon S3
HTTPS
AWS Storage
Gateway
Corporate Data Center
Users
Client On-Premises Storage

13. Media Ingest
AWS Import/
Export
Amazon S3
(multi-part Upload)
AWS Storage
Gateway Service
AWS Direct
Connect

14. Media Ingest
S3 Bucket
S3 client
S3 Serverside
S3 multi-part Upload
Files

15. Media Ingest
S3 Bucket
EC2 Instance
Running Aspera
Files
Aspera on-Demand Server
FASP
Instance RAM
FASP Gateway

16. Media Ingest
S3 Bucket
EC2 Instances
Running Aspera farm
Files
EIP
EIP
EIP
ElasticNetwork
Interface
ElasticNetwork
Interface

17. Media Processing
EC2 Instance
I/O

18. Media Processing
AMI
EBS
Instance
Store
EC2 Instance

19. Media Processing
AMI
EBS
Instance
Store
EC2 Instances

20. Media Processing
AMI
EBS
Instance
Store
Steady State Transcoders
EBS
Instance
Store
Spot Transcoders
Transcode
Queue

21. Media Processing
AMI
EBS
Instance
Store
Steady State Transcoders
Transcode
QueueEBS
Instance
Store
Spot Transcoders
Auto Scaling
CloudWatch
alarm

22. Media Processing
Time
Capacity
Launch of new device
1000’s of transcoders

23. Media Processing
Elastic
CLOUD capacity
Traditional
IT capacity
Your needs
Time
Capacity

24. SPOT & More Complex Workflows – Transcode Part
Transcode
Queue
Transcode Worker
Transcode Worker
Transcode Worker (Spot)
Transcode Worker (Spot)
Input files in S3

25. SPOT & More Complex Workflows – Slicer Part
Transcode
Queue
Transcode Worker
Transcode Worker
Transcode Worker (Spot)
Transcode Worker (Spot)
Input files in S3
Slicer
CMS

26. Media Workflow
SNS
SQS SWF

27. Processing
Queue
Amazon SWF
Transcode Worker
Transcode Worker (Spot)
Input files in S3
Slicer
CMS
Media Workflow
AWS Import/
Export
DRM Wrapper
DRM Wrapper (Spot)
SNS
Streaming Server

28. Processing
Queue
Amazon SWF
Transcode Worker
Transcode Worker (Spot)
Input files in S3
Slicer
CMS
Media Workflow
AWS Import/
Export
DRM Wrapper
DRM Wrapper (Spot)
SNS
Streaming Server

29. Amazon SWF
Input and output in S3
Media Workflow
AWS Import/
Export
DRM Wrapper
DRM Wrapper (Spot)
SNS
Streaming Server
Amazon Elastic Transcoder

30. Input and
output in S3
Media Transcoding
Amazon Elastic Transcoder
• Video transcoding in the cloud
• Familiar development in AWS SDKs
for Python, Node.js, Java, .NET,
PHP, and Ruby
• Supports H.264, AAC, MP4,
MPEG-2, FLV, 3GP, HLS, VP8,
Vorbis, and AVI
• Free Usage Tier

31. Media Delivery (in the Cloud)
Amazon S3
RTMP Streaming or
Download DistributionProcessed Media Files
>Pay as you go
>>Performance
>>>Cost
HTTP/HTTPS
Amazon CloudFront

32. Media Delivery (Hybrid)
CloudFront Custom Origin
Corporate Data Center
Users
Client On-Premises Storage
Amazon CloudFront
Server

33. CDN
Edge Locations
Dallas (2)
St.Louis
Miami
JacksonvilleLos Angeles (2)
Palo Alto
Seattle
Ashburn (2)
Newark
New York (3)
Dublin
London (2) Amsterdam (2)
Stockholm
Frankfurt (2)
Paris (2)
Singapore (2)
Hong Kong (2)
Tokyo (2)
Sao Paulo
South Bend
San Jose
OsakaMilan
Sydney
Hayward
Madrid

34. Media Delivery (Streaming)
HDS/HLS/Smooth
Streaming
Amazon CloudFront
EBS
Instance
Store
EC2 Streaming Instance
Amazon S3

35. Media Reporting
Amazon CloudFront
Access Logs
Amazon S3
EMR
Amazon
Redshift
Business
Smarts

36. Media Workloads
Region GovCloud Region
Snapshot
AMI
S3 bucket
AWS CloudFormation
Snapshot
AMIS3 bucket
S3 Copy
Snapshot copy
AMI Copy
Stack

37. Webcasting with AWS
Scott Judson
CTO, Future Tech
Jordan Greig
Solutions Architect, Future Tech

38. Who are we?
• Mission critical live video streaming from any camera to any device
anywhere
• Established in 2009
• Focus on live video technology
• Global customer base
• Market validation with Funeral Homes

39. Why we chose AWS?
• Cost effective
– Pay as you grow
– No upfront capital expense
– Spot instances
– Cost effective
• High compute instances for video
transcoding
– Hgh CPU XL, 8 cores
• Scalable, low cost storage
– S3
– EBS
– Glacier

40. Why we chose AWS?
• Datacenters & PoP’s in core
markets
– US, UK, APAC
• Link existing onpremise
infrastructure with cloud
– VPC
– VPN connectivity
• Ability to scale to the n
– Vertical & horizontal autoscaling
• Global CDN
– Pay as you go
– Global reach throughout United States,
Europe, Asia, and South America.
• Load testing
– Ability to scale up huge infrastructure to
stress test application

41. What we use
Amazon EC2Amazon VPC
Amazon S3 Amazon GlacierDynamoDB Amazon RDS
CloudWatch Amazon SES

42. Architecture

43. Workflow
Site sends stream
to local PoP
Local PoP
aggregates
streams via VPN
gateway
User schedules
event in portal
Resource
manager bids for
spot instance
Transcoder pulls
stream from site
CDN broadcasts
stream to any
device
Stream is saved to
S3 for archive
Stream is saved to
glacier at
expiration date

44. =z
Media can be made Scalable…>> Secure
>> Flexible
>> Managed
>> Highly Available
>> Cheap
Your Media In the Cloud Peace of mind

45. Webcasting with AWS
Scott Judson Jordan Greig
CTO Solutions Architect
@dvint1 @jordangreig

46. ARCHITECTURE CENTER
http://aws.amazon.com/architecture
TECHNICAL ARTICLES
http://aws.amazon.com/articles
PODCAST
http://aws.amazon.com/podcast
BLOG
http://aws.typepad.com