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AWS Customer Presentation - Adobe's Foray into the Cloud

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Adobe decided to use Amazon Web Services as their Platform of Choice. This presentation discusses the details. Mitch Nelson, Director of Managed Services presented at the AWS Enterprise Tour - SF - 2010

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AWS Customer Presentation - Adobe's Foray into the Cloud

  1. 1. Mitch Nelson | Director, Managed Services<br />Adobe’s Foray into the Cloud<br />
  2. 2. ENTERPRISE<br />CREATIVE and <br />KNOWLEDGE WORKER<br />Adobe and Hosted Offerings<br />
  3. 3. Enterprise Business Opportunities in the Clouds<br />3<br />Our customers have started to demand:<br />Subscription-based pricing<br />More predictable TCO<br />Simplified software/solution management<br />Faster to time to ROI<br />Demand based scaling of solutions<br />While still requiring:<br />Unique experiences for THEIR customers<br />World Class Security Models<br />Operational Excellence<br />To meet these needs, Adobe required:<br /><ul><li>Enterprise class staying power
  4. 4. Aggressive - stay on the leading edge
  5. 5. Scale - meet our needs worldwide
  6. 6. Strength of brand
  7. 7. No conflict of interest concerns</li></ul>We chose:<br />
  8. 8. Adobe’s Progression to the Cloud<br />Started in 2008, wanted improved developer experience for the Enterprise<br />Rolled out Adobe’s “Developer Express”<br />Hosting Adobe’s LiveCycle Enterprise Suite<br />Expanded the program to include Beta testing of new LC offering<br />Desktop hosting removed dependencies on download of Beta design tools<br />Added training to the mix in mid 2009<br />No download of code to start the class<br />No HW requirements to lug around<br />Minimal config issues<br />We started to get asked: <br />What about Production?<br />4<br />
  9. 9. LiveCycle Managed Services<br />Production Grade Product:<br />Dedicated LiveCycle ES2 server hosted on AWS’ Elastic Compute Cloud<br />Preinstalled and hosted for Customer, including SW, HW and Networking<br />Includes full support, 24X7 solution monitoring, full solution fault resolution management, Adobe managed upgrades<br />Support from Customer Success Engineers (CSEs) for rapid solution startup<br />Uptime guarantee of 99.5% from Adobe<br />Annual subscription pricing based on number of instances/seats & licensed modules<br />Targeted at medium to larger enterprise class customers<br />Positioned as an alternate deployment model to on-premise LiveCycle ES2<br />Simplifies deployment, lowers start-up costs, speeds time to solution<br />
  10. 10. AMI<br />Red Hat LiveCycleJBossMySQL<br />launch instance<br />EC2<br />attach<br />EBS<br />save<br />DB data GDS data CS data<br />backup<br />S3<br />Region US-E/Za<br />Region US-E/Zb<br />mirror<br />S3<br />LiveCycle Managed Services Architecture<br />Adobe-NOC<br />Control Center<br />port 443<br />port 443/80<br />attach<br />EC2<br />End-user<br />EBS<br />port 22<br />restore<br />attach<br />DB data GDS data CS data<br />SSH<br />EC2<br />Customer IT<br />Center<br />Public Internet<br />
  11. 11. The good points (and a few bad)<br />Great partner – <br />Amazon has worked with us every step of the way<br />Wonderful Reliability – <br />Exceeded our expectations <br />Everywhere we need to go –<br />Coverage of major markets<br />Elastic Block Store system –<br />Meet our uptime and backup requirements<br />A very few points to improve:<br /><ul><li>Clustering in the cloud
  12. 12. UDP Multicast
  13. 13. Managed Services in a VPC
  14. 14. Security can be to good
  15. 15. Other DevPay partners</li></li></ul><li>What is next for Adobe in the Cloud …<br />Next LiveCycle Beta program is cloud hosted only<br />Working on other Enterprise products and auto-scaling deployments<br />Looking to replace Hardware intensive Development labs with VPCs <br />Experimenting with using AWS for production processes<br />Contemplating DevPay based offerings of developer products<br />8<br />
  16. 16.
  17. 17. Standard White Background Bullet Slide<br />Business opportunities that led you to AWS<br />Your evaluation process of AWS<br />Overview of services & features you’re using and how<br />Experience getting started – good and the challenges<br />Benefits experienced from AWS cloud use<br />Best practices learnt<br />10<br />

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