Tristan Sternson Executive Director | Customer Solutions, Melbourne IT
Gideon Kowadlo Executive Director | Innovation, Melbourne IT
Scott Julian Effective Measure
Andrew Julian Effective Measure
Boom.
Innovating at supersonic speed.

As disruption accelerates
organisations need to
turn their customers into
advocates or face
extinction
SOURCE: “DIGITAL PULSE 2015” BY RUSSELL REYNOLDS ASSOCIATES

Computer power
continues to grow
exponentially

Adoption of
technology
is accelerating
SOURCE: Singularity.com / Economist.com/graphicdetail

Incidence of
business failure
is increasing
SOURCE: S&P 500; McKinsey analysis

Commonwealth
Bank

Myer & ebay
VR Store

Try find a chatbots example

Insights Engagement
Continuous
Change
Innovation
& Growth
Melbourne IT

● Named by Gartner in Magic Quadrant for Public Cloud
Infrastructure Services Providers, Global
● 400 cloud, analytics and mobile experts
● AWS Premier Partner
● 40% of the ASX top 20 are our customers
● Most Australians use a product enabled by MIT daily

Gideon Kowadlo
Executive Director Innovation,
Melbourne IT Enterprise Services

§ Brand Manager Yellow Pages - Pacific
Access (Sensis) (Melbourne): Aug 1998 - Apr
2000
§ Product Planner Small and Medium Cars -
Holden Limited (Melbourne): Aug 1996 - Aug
1998
Market Analyst Small and Medium Cars – Holden
Limited (Melbourne): Jan 1995 - Jul 1996
Streamlining Online Shopping

How Visually Impaired people see the world

How Blind people see the world

Globally, 285 million people suffer from some kind of visual impairment.

Thirty million people are blind.

This number is expected to grow to 564,000 by 2030.
357,000 people in Australia are blind or have a vision impairment

Blind Vision Impaired
Senior CitizensPhysically Limited
Target Users

Screen Readers
Physical InterfaceInternet usage
Web BrowsersNo Accessibility
Population
Problems faced today

Demo

“I see speech approaching a point where it could become so
reliable that you can just use it and not even think about it. The best
technology is often invisible, and as speech recognition becomes
more reliable, I hope it will disappear into the background.”
Andrew Ng
Associate professor at Stanford University
Former Chief Scientist at Baidu
Conversational Internet

Convenience is king.
Mass Market

Acquire New Customers Brand Loyalty
RetentionLearns behaviours and patterns
over time
Improving the lives of
people with disabilities
Innovative and
cutting edge
Business Benefits

Echo Alexa
Voice
Service
AWS
Lambda
Amazon API
Gateway
AWS
Lambda
RDS
Shopping API
Convonet Cart API
AW
S

EFFECTIVE MEASURE
How the AWS Cloud is powering our startup turnaround...

Effective Measure founded 2008 as a ‘pivot’
Digital Measurement Currency - Middle East / Africa.
Originally launched to compete with Nielsen Australia
Market currencies = hard to replace
Green fields opportunity in Dubai
Jumped on a plane and found local partners

Melbourne → Los Angeles → AWS
Cobbled together used hardware from GraysOnline
Deployed MVP in Melbourne DC in October 2008
Moved to Los Angeles DC in May 2009 - bandwidth 10% of the
cost
AWS EC2 launched publicly October 23rd, 2009
Total Series A+B = $15m USD
Expanded Los Angeles DC March 2010 w/ new hardware

Processing 1.0

Processing 2.0
+

Product Innovation = Stalled

From this...

To this...

Processing 3.0

AWS = Rapid Product Innovation
Real-time Campaign Measurement Demo

Improving Field Worker Efficiency

Improving
Field Worker
Efficiency with
VR & Data
Visualisation

AR/VR is great.
But is there a better way?

DEMO

Android VR App
AWS
Lambda
AWS
Lambda
RDS
AWS IoT
Platform
AWS IoT
Connector
Amazon API
Gateway
Alexa
Voice
Service
Echo
Visual Display

We have the technology to
address these problems...

Start fostering a climate of innovation now
Understand the
problem
Reflect
Ideation Experiment
Capability

Thank you!