Gaining insights into your customers provides a low-cost way to acquire leads, improve website traffic, develop customer relationships, and improve customer service, enabling you to improve the products or services that you provide. In this chalk talk, we walk through how to leverage AWS AI services to build an intelligent serverless pipeline and a social media dashboard, giving you customer insights. We demonstrate how to ingest data from both Twitter and Reddit, and we show you how to add social media sources, translate between languages, analyze sentiment, entities, and key phrases, and how to build a dashboard using this information. Join us as we step through the architecture and provide code examples at each layer.

1. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Analyze customer sentiment using AI
Ben Snively
Principal Solutions Architect
Amazon Web Services
A I M 3 0 7

2. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Frameworks Interfaces Infrastructure
AI services
Broadest and deepest set of capabilities
Vision Speech Language Chatbots Forecasting Recommendations
ML services
ML frameworks + infrastructure
A m a z o n
P o l l y
A m a z o n
T r a n s c r i b e
A m a z o n
T r a n s l a t e
A m a z o n
C o m p r e h e n d
A m a z o n
L e x
A m a z o n
F o r e c a s t
A m a z o n
R e k o g n i t i o n
i m a g e
A m a z o n
R e k o g n i t i o n
v i d e o
A m a z o n
T e x t r a c t
A m a z o n
P e r s o n a l i z e
Ground Truth Notebooks Algorithms + marketplace Reinforcement learning Training Optimization Deployment HostingAmazon SageMaker
F P G A sE C 2 P 3
& P 3 d n
E C 2 G 4 E C 2 C 5 A W S I n f e r e n t i aA W S I o T
G r e e n g r a s s
A m a z o n
E l a s t i c
I n f e r e n c e
The AWS ML stack

3. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Architecture

4. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Raw ingestion

5. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Enrichment

6. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Visualization

7. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Architecture

8. Thank you!
S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.