This session provides an overview of how organizations can migrate workloads to the AWS cloud at scale. We will go through available migration frameworks and best practices with common use case examples during this session.  After migrating the initial workloads, understand how to migrate at scale to the AWS cloud. Hear about real life experiences from the AWS Professional Services team and learn about common use case examples, frameworks, and best practices. Hear about what to avoid when migrating applications at scale to AWS and understand the tools and partner services that can assist you when migrating applications to AWS.

1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
21 July 2017
Application Migration at Scale
Michael Braendle, Principal Cloud Architect
AWS Professional Services, Hong Kong Macau and Taiwan

2. What to expect in this session
US: share our experience and best practices for
performing large-scale migrations
 YOU: learn about proven migration patterns, methods
and tools that AWS has delivered successfully to
hundreds of enterprise customers globally that will help
you accelerate migrations, reduce risk and quickly
realize value

3. Data Center
Consolidation
Digital
Transformation
Cost
Reduction
Acquisitions
or Divestitures
Large scale compute
intensive workloads
Real-estate
decisions
Colocation
or outsourcing
contract changes
Agility/Dev
Productivity
Why enterprises are migrating to the cloud

4. Security
Operational Readiness
COTS and Legacy ApplicationsLack of Expertise
Ineffective Asset Management
Application Complexity
Mergers and Acquisitions
Custom Projects
Maturity
Lack of Reusable Resources
Manual
Perceived Migration Challenges

5. Customer Experiences
Migrated over ~5,500 instances in 9 months, reduced storage costs
50%, compute costs 20%, and sped up provisioning by 10x (4 weeks
to 2 days)
Migrated 300+ applications in one year for a savings of $14M
Migrated data center assets for several divested business units in 6
months
Consolidating 56 data centers down to 6, moving 75% of
infrastructure to cloud in the process, and re-allocating more than
$100M toward key business drivers
Migrated 8 of 12 data centers to AWS, improving performance,
reliability, and cost

6. Value
Time
Foundation
Migration
Optimization
Project
 Early Discovery
 Proof of Concept
 TCO/ROI Analysis
 Security & Risk Preparation
 Foundational Architecture
 Test and Development
 Production Application Migration
 Operational Integration
 Billing Optimization
 Mass Migration Portfolio
 DataCenter(s) Shutdown
 Horizontal Solutions (VDI, Back-up/Archive)
 Advanced Operational Patterns (CI/CD)
 Fully automated solution stack with
tools and service catalogs
Cloud Adoption is a Journey

7. What is your journey?

8. Decision Gate Decision Gate
Migration Journey
ASSESS PREPARE EXECUTE

9. Planning is everything!

10. AWS Cloud Adoption Framework (CAF) is
a simple and agile process to achieve
sustainable business value with AWS
cloud services
This adaptive multi-phased framework
is designed for small or large cloud
transformations
It organizes the planning cycle and aligns
the cloud strategy to the business
objectives. It guides the cloud adoption
process
AWS Cloud Adoption Framework (CAF)
AWS CAF whitepaper: http://bit.ly/AWSCAF

11. Use Cloud Adoption Framework (CAF)
to perform a maturity assessment
Use the results to identify gaps in
organizational maturity for the cloud
adoption
Ensure your cloud strategy closely
aligns to your business goals to drive
business outcomes and value.
Assess Your Current Maturity and Strategy
AWS CAF whitepaper: http://bit.ly/AWSCAF

12. Need to have a good insight of your
current IT portfolio and application
workloads and on how things are
done today.
Ensures you have a directional cost
validation based on high-level
understanding of business value
across the application portfolio
Building a Business Case

13. Portfolio Discovery

14. Disconnected
and Incomplete Data
Asset
Inventories
CMDB
Tribal
Knowledge
SLA/OLA
App
Configuration
Data
Performance
Information
Architecture
Outcomes
Cost Model
Migration Patterns
Resource Model
Migration Plan
Gathering Data and Organizing
“Discovery & Planning”
AWS Application
Discovery Service
Applications
Infrastructure
Performance
Business Value
Portfolio Discovery and Planning

15. Application Portfolio Assessment
Detailed Assessment
High Level
Portfolio
Assessment
Not Cloud
Now
Detailed Cloud
Assessment and 6R
treatment
Strategic Decisions
(Based on business
priorities and roadmap)
Initial Assessment
Migration
Project
Cloud Now

16. Portfolio
Assessment
Not Cloud
Now
Application
Inventory
Business
Priorities
Inflight
Migrations • Cloud
Compatibility
• Licensing Model
• Compliance
• Dependencies
 Hardware appliance
 Non-x86 workload
 Licensing Restrictions
 On Premise dependency
 Already virtualized x86
 Well-defined boundaries
 Cloud licensing model
 Known dependencies
 Horizontally scalable
 Leverages services
 “12 factor” applications
 Vendor cloud image
 Microservices
architecture
 “API- first” design
 Built in fault Tolerance
 Bundled metrics
Eligible
Friendly
Cloud
Native
Initial Assessment

17. Migration Strategies

18. Comparing Cloud Migration Strategies
Time Cost
Business
Value
Retain N/A
Retire N/A
Re-host
Re-platform
Re-purchase
Refactor
Low
High
MigrationComplexity

19. Executing Application Migrations

20. Plan
• Prioritized backlog
• Application groups
• Migration strategy
• Success criteria
• Ops Integration -
Foundations and
Landing zone (target
zone setup)
• Setup Factory (Tools,
Teams, Process)
• Pilot migration
Activate
Execute
• Application optimization
• Process optimization
• Operational optimization
• Cost optimization
Optimize
Discover
Design
Build
Integrate
Validate
Cutover
Prioritized
Backlog
(PLAN)
MRP
AWS Migration Framework

21. Discover
Design
Build
Integrate
Validate
Cutover
Execute
Agile Application Migration Factory
 Application optimization
 Process optimization
 Operational optimization
 Cost optimization
Optimize
Prioritized
Backlog
(PLAN)

22. Migration Factory
AWSMigrationProcess
AWSCloudAdoptionFramework(CAF)
Operate &
Optimize
Applications
Initiation
Application Analysis
Design
Sprint 0 Sprint 2 Sprint 3Sprint 1
Application
Portfolio
Discovery
Application
Portfolio
Discovery
Application
Portfolio
Discovery
Migrate
Integrate
Validate
Application Analysis
Design
Migrate
Integrate
Validate
Application Analysis
Design
Migrate
Integrate
Validate
Operate Operate
Application Portfolio Discovery
Until Complete
Application Analysis
Until Complete
Design
Until Complete
Migrate
Until Complete
Integrate
Until Complete
Validate
Until Complete
Sprint 4+
Operate
Optimize
Continuous
feedback
into the
Migration
Factory
Agile Migration Methodology

23. Activity-OrientedWorkload-Oriented
vs.
Foundation &
Operations
Portfolio
Discovery
Re-Factor
Lift & Shift
Migration
Innovation
Re-Platform
Migration
Sprint Team #1 Sprint Team #2
Sprint Team #3 Sprint Team #4
Migration Factory Team Model

24. OPERATIONAL
COSTS
WORKFORCE
PRODUCTIVITY
COST
AVOIDANCE
OPERATIONAL
RESILIENCE
BUSINESS
AGILITY
98% reduction
in P1/P0’s
77% faster to
deliver business
applications
52% average TCO
savings
15 automated bots
developed
80% cloud first
adoption
15 cloud services
created
8 cloud migration
parties
Improved security
posture
Rapid
experimentation
Reduced technical
debt
14M YOY Savings
Improved
Performance
Streamlined M&A
Activity
DevOps in Practice
Shift to self-service
culture
35% reduction in
compute assets (792)
50 Apps
decommissioned
Success Story
$20M
Investment
18
Months
Focus
300+ Apps
Migrated
$21M YOY
Savings&

25. Migration Best Practices

26. #1 AWS Migration Tools
AWS Database
Migration Service
Migrate between
on-premises and
cloud databases
AWS
Marketplace
3500+ products
over 35
categories
help you with
migrations and
a cloud
operating model
VM Import /
Export
Deploy
workloads
across your
infrastructure
AWS Server
Migration Service
Streamlines
migration of
existing
virtualized
applications
AWS Snowball
Simple large-
scale data
transfer
AWS
Snowmobile
Exabyte-scale
data transfer
service used
to move
extremely
large amounts
AWS Snowball Edge

27. Hardware – Server, Rack
Chassis PDUs, ToR
Switches (+Maintenance)
Software - OS,
Virtualization Licenses
(+Maintenance)
Facilities Cost
Hardware – Storage Disks,
SAN/FC Switches
Storage Admin costs
Network Hardware – LAN
Switches, Load Balancer
Bandwidth costs
Network Admin costs
Server Admin / Virtualization Admin4
Space Power Cooling
Facilities Cost
Space Power Cooling
Facilities Cost
Space Power Cooling
Server Costs
Storage Costs
Network Costs
IT Labor Costs
1
2
3
#2: Analyze the Total Cost of Ownership

28. #3: Pick your Low Hanging Fruits
 Standalone applications are easy to move
 New Applications have more documentation and organizational
knowledge
 Loosely coupled (SOA based integrations) applications are good
candidates
Watch out for…
 16/32 bit, non-x86 systems, multicast clustered systems, engineered
systems and applications

29. #4: Get your hands dirty
 Answers tons of questions and build support within organization
 Provides vital learning’s & act as valuable point of reference
(validation) of what is possible
 Identifies gaps and touchpoints
 Provides correct estimation of the migration and operational costs
Your initial migrations will…
“There is no compression algorithm for experience”

30. #5: Accelerate your migrations
 Iterate using sprints to realize value
 Invest in people and skills development to accelerate learning
 Retire old applications where possible
 Celebrate your success

31. Key Takeaways
 Address your Maturity Gaps
 Automate, Automate, Automate
 Build Migration Playbooks
 Bring in your SWAT team
 Build a plan around Application Modernization

32. …Most importantly, engage Partners early!
VMWare Cloud on AWS

33. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Thank you!