An insight into how gaming companies use Amazon Web Services and the benefits that our services bring to their business. Philip Fitzsimons, Solutions Architect - Gaming

1. AWS Gaming Overview
Philip Fitzsimons (fitz), Solutions Architect - Gaming

2. Part I - AWS Gaming Overview
(prepare to qualify)
Part II - How to Power the Back-End in all platforms
(boss level)

3. Overview of AWS
 Very short introduction to AWS
Gaming with AWS
 Who is using, and for what benefit
Industry Trends
 What are we seeing in the industry
Summary

4. Short Overview of AWS

5. Consumer
Business
Tens of millions of
active customer
accounts
Eight countries:
US, UK, Germany,
Japan, France, Canada,
China, Italy
Seller
Business
Sell on Amazon
websites
Use Amazon
technology for your
own retail website
Leverage Amazon’s
massive fulfillment
center network
IT Infrastructure
Business
Cloud computing
infrastructure for
hosting web-scale
solutions
Hundreds of
thousands of
registered customers
in over 190 countries

6. Deep experience in
building and
operating global web
scale systems
About Amazon Web
Services
?
…get into cloud computing?
How did Amazon…

7. On demand Pay as you go
Uniform Available

8. On demand Pay as you go
Uniform Available

10. On demand Pay as you go
Uniform Available
Compute
Storage
Security
Scaling
Database
Networking
Monitoring
Messaging
Workflow
DNS
Load Balancing
BackupCDN

11. Gaming with AWS

12. Connect with us
Who is using AWS?

13. Connect with us
Who is using AWS?

14. Benefits of using AWS for gaming

15. No Up-Front Capital Expense
(pay for Infrastructure as your game needs it)

16. Lower total cost of IT
(driving down gaming costs)

17. Don’t Guess Capacity
(scale you game resources against demand)

18. Increase Innovation
(reduce the cost of game experiments)
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$$$$$
Nearly $0

19. Gain Agility
(lose Undifferentiated Heavy Lifting)
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
Buy and install new hardware
Setup and configure new software
build or upgrade data centers
We take care of it… So you don’t have to …

20. Your Data Centers
VPN Connections
Private Connections
Access Control Integration
Multi Factor Authentication
Shared Environment
Source Control
Requirements Management
Project Management
Shared Services
Identity and Access
Build Machines
Test Environment
Performance Test
Environment
Hotfix Environment
Development Environment
Development & Test
(multiplayer mode)

21.  Proven with multiple platforms & genres
 Scalable
 Reduce the risk & cost of failure
 Agility and speed to market
Focus on the Game
(what was impossible is now game on)

22. Industry Trends

23. Monetization

24. # 3
# 79
Top Free Top Grossing….
Top Free Apps
Top Grossing

25. Top Free Top Grossing….
# 71Top Free Apps
Top Grossing # 2

26. Putting the odds in your favor
Know when they will monetize

27. Diversification
Puzzle Strategy RPG
Casino Racing
Sim

28. Multiplayer

29. Turn Based MultiplayerSocial Leaderboards Realtime Multiplayer

30. Once you understand the market you must also…
3. Multiplayer
Multiplayer Strategy
4. Iterate
Content Update Strategy
5. Release Game
The beginning……
2. Your Analytics1. 3rd Party
Analytics Strategy
These are useful data points but…..

31. Flurry: Amazon Apps Helps Developers Monetize
Flurry Analytics, For Generating App Revenue, Amazon Shows Google How to Play, March 30, 2012
Flurry Analytics, Amazon Lights the Android World on Fire, January 27, 2012
» ARPU is 89% of iTunes App Store and 380% higher than Google Play.
» Study of top-ranked apps with similar merchandising exposure and pricing across platforms.
» Apps studied monetized through in-app purchases.
AMAZON SERVICES CONFIDENTIAL
“If the only way you know your
game is a success is when you
get a cheque from an
AppStore, your analytics is
broken”
fitz

32. Game On Trends:
 Know the audience for our genre
 Chose the right platform for your audience
 Chose the right Multiplayer for your audience
 Have data gathering in place before you release
 Create a polished game before release
Understand
your
players
Focus
On
The game
Building games with AWS:
 Proven with multiple platforms & genres
 Scalable
 Reduce the risk & cost of failure
 Agility and speed to market
Thank You!