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AWS Love Startups GTM Programs - AWS Startup Day Johannesburg.pdf

AWS is known for helping startups grow and scale. Join us to learn more about how you can benefit from programs specifically designed for startup success including; AWS Activate, AWS Marketplace for SaaS Startups, Amazon Launchpad and the Alexa Fund to name a few. You’ll hear examples of how local South African startups have benefitted from these go-to-market programs with the resources to help accelerate business and reduce time-to-market.

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AWS Love Startups GTM Programs - AWS Startup Day Johannesburg.pdf

  1. 1. AWS Startup Business Development Manager Africa AWS ❤ Startups: Creating your go-to-market strategy with AWS
  2. 2. About AWS Everyday, AWS adds enough new server capacity to support when it was a $7 billion global enterprise. • Millions of active customers across 190 countries • 20 regions, 61 availability zone – 12 more availability zones and 4 more regions coming online soon • 165+ services supporting virtually any cloud workload • Fastest enterprise IT vendor to reach $10B run-rate
  3. 3. Who we help…
  4. 4. The world’s hottest startups build on AWS
  5. 5. Some of our Partners
  6. 6. How do we help Startups?
  7. 7. AWS Ac&vate Benefits AWS Credits AWS Support Amazon ToolboxAWS Training Startup CommunityOffice Hours Special OffersStartup Spotlight
  8. 8. Activate Portfolio & Portfolio Plus Package ® Designed for startups in Accelerators, Incubators, and Seed/VC Funds. ® Up to $15,000 AWS Promotional Credit for 2 years (amount varies by portfolio/accelerator partner) or $100,000 for 1 year ® Up to $5,000 AWS Business Support plan credit, valid for up to 1 year+ ® Plus everything in Builders Package Free Training Free Support Period Office Hours Free Trials of Developer Tools Free AWS credits Portfolio Package AWS Start-up Community
  9. 9. Growth Programs for Startups? ü Amazon Startup Spotlight ü Amazon Adver4sing Credits ü Snap Adver4sing Credits ü Retail Support through Amazon Launchpad ü AWS Marketplace Support (Startups Sellers to Enterprise) ü AWS Partner Network (ISV support) ü Exclusive third-party Marke4ng Support ü Considera4on for exclusive pilots and co-marke4ng opportuni4es
  10. 10. How we do it
  11. 11. #StartupsOnAir
  12. 12. AWS Startup Events • AWS Pop-Up Lo+ (1st March – 30th March) (Johannesburg) • AWS StartupDay (29 March @ Pop-Up Lo+ Johannesburg) • 200+ startups/investors (free access) • Wish build or scale faster? • Meet investors? • AWS Summit Cape Town (July) • Wish to be at Startup Central? • 3000+ aPendee’s • AWS Re-Invent 60k AWS customers – Las Vegas • AWSomeDay Cape Town / Johannesburg / Nairobi / Lagos
  13. 13. Digital Marketing B2C (with Snap as example) AWS Connections B2B • Enterprise meet Startups? • Purpose is to shorten cycle’s for Startups in getting to meet the ideal enterprise • Nomina'on by AWS Startups team basis • “Snap Accelerate provides companies with the resources and support they need to scale their marke'ng and customer acquisi'on strategies with Snap” • This value is for B2C up to $5k in digital marke'ng support form Snap etc.
  14. 14. • EMEA startups get go-to-market visibility and support by introducing their product to net new audiences • Help your startup build more sustainable and predictable revenue streams • Get in front of 160,000+ Marketplace software users AWS Marketplace for SaaS Programs
  15. 15. Marketplace Startup Eligibility Startup has a ready SaaS product that meets AWS Marketplace Seller Guide listing requirements: ü Startup has an operational MVP ü Startup has a customer support mechanism ü Startup must have their HQ in an EMEA territory ü Startup can support an EU or US legal entity ü Startup solution is built at least 50% on AWS ü Not already a listed Seller on AWS Marketplace
  16. 16. Premier Advanced Standard Registered Delivery & ExpertiseExperiencePartner Type Global AWS Partner Programs (B2B and Delivery) MSP & Channel Program Competency Program AWS Marketplace Partner Funding Go-To-Market Consulting Technology SaaS Program Partner Marketing Central
  17. 17. Amazon Launchpad – Designed for startups • LAUNCH FASTER • Amazon helps you get to market quickly, from account setup to your first sale. • GET DISCOVERED • Wide range of marketing support & PR opportunities to help your products get discovered. GO GLOBAL Opportunity to expand globally*, with access to world-class fulfillment, customer service, and Amazon Prime. BUILD YOUR BRAND Showcase unique content to tell your story and connect with potential customers. * Global expansion for eligible startups only. Talk with your Amazon Launchpad representative to discuss specific opportunities and support to go global.
  18. 18. Eligibility requirements 1. Received external funding^ • Incubators, Accelerators, Venture Capital, Crowdfunding Platforms OR Government Program Recognition 2. Product is physical • Hardware, Food & Drink, Clothing/Apparel, Accessories, etc. 3. Product is available • Ready to ship OR Manufacturing in process (available within 30 days) Anki OVERDRIVE Starter Kit Petzi Treat Cam Soma Sustainable Pitcher Click & Grow Indoor Smart Herb Garden Mars Levitation Bluetooth Speaker ^Exceptions may apply; we encourage applications from all startups.
  19. 19. “This program will help our hardware startups get in front of more users than ever before.”
  20. 20. AWS Startup “Speed” is important • AWS “Quick Starts” with Cloud formation templates E.g. Blockchain… • Amazon LightSail with preconfigured environments E.g. Wordpress… • AWS Well-Architected Frameworks and Whitepapers • Amazon Rekognition “visual analysis made easy” • Face comparisons, Image Moderation etc • Amazon Elastic Beanstalk ”easy to begin, impossible to outgrow • AWS Educate 100+ free online courses
  21. 21. Thanks Gracias Tack Obrigado Danke Merci Grazie ‫ת‬‫ו‬‫ד‬‫ה‬ Спасибо Shukran Dankie