In the age of digital transformation the need for a digital channel to enable the then age builders to provide solutions and met goals is a key but forgotten part of the digital journey. Come and hear what customers are asking for and how you as an ISV or consulting partner can address this opportunity in the market.

1. AWS Marketplace Enabling Digital
Innovation
David Wright

2. What is AWS Marketplace

3. What are customers are saying
about Marketplace

4. Software Selection For Enterprises

5. Build processes that allow change

6. What does Marketplace offer ISV’s

7. What we do for you
• Ongoing catalog additions
• Version updates*
• Vendor Supply Portal
• Centralize digital assets
*Vendor dependent
• Sunset older versions
• Add instance type/region
• Actively monitor
health & expansion
• 7/24 Scanning
• Vulnerability notifications
and removal/work-rounds
1 2
3
4
5
Submit
Test
Preview
Publish

8. Technology Partners Consulting Partners
• List your offerings in Marketplace • Deliver total outcome for customers
Marketplace Go To Market Campaigns
Partner-led programs
• Demand Generation
• Social Media
• Events & Webinars
.. Tap into the APN!!
AWS-led programs
• Online merchandising
• Workload and category
campaigns
• Free-trial campaigns
Types of Partners

9. The big rocks:
1. US or EU bank account and entity
2. Global listing
3. No control on who buys
Considerations For Paid listing
A W-9 Form and a US bank account are required for a paid listing in the AWS Marketplace.

10. Listing a Free product on Marketplace

11. Workarounds:
• Leverage a 3rd party service to comply the
seller requirement
• Work with a reseller/partner that has US
entity to list on your behalf
Considerations For Paid listing

12. Marketplace Tools to drive change

13. The Channel as Seller
• Allows partners to sell ISV
software via Marketplace
• Help build a partner
ecosystem for your
solutions
• Allows for customer to buy
total solution including
Professional Services

14. Enterprise Contracts

15. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
APN Webpage https://aws.amazon.com/partners/
APN Blog https://aws.amazon.com/blogs/apn/
APN LinkedIn Group https://www.linkedin.com/groups/12101129
Twitter @AWS_Partners
Join the AWS Partner Network!

16. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
TechShift Accelerator Program
Accelerate migration of
your software to cloud-
native service
Differentiate by offering
premium features through
AWS advanced service
integrations
Broaden customer reach
through AWS field, partners
& programs
Register Your Interest: https://aws.amazon.com/events/techshift/accelerator/
SaaS
Modernize
Migrate
Sydney 5th February 2019
Melbourne 7th February 2019 Sydney 14-15th May 2019
Melbourne 16-17th May 2019 TBC

17. Thank you