1.
© 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Business Development
May 2016
Cloud Data Migration:
Eight Strategies for Getting Data into AWS

2.
Storage is the Gravity
for Cloud Applications

3.
Amazon EFS
File
Amazon EBS
Amazon EC2
Instance Store
Block
Amazon S3 Amazon Glacier
Object
Data Transfer
AWS Direct
Connect
ISV
Connectors
Amazon
Kinesis
Firehose
Storage
Gateway
S3 Transfer
Acceleration
AWS Storage is a Platform
AWS
Snowball
Amazon
CloudFront
Internet/VPN

4.
Internet / VPN Ingest

5.
What is Internet/VPN…
Globally Available
Default method of ingesting content into Amazon S3
Simple standards based (HTTP) connection
Use your existing internet connection
Available within a VPC for VPN connectivity
Acceleration via Multipart Upload
Data Transfer Into AWS is free
VPN Connections using VPC Virtual Private Gateway
•$0.05 per VPN Connection-hour
•$0.048 per VPN Connection-hour for connections to the Tokyo region

6.
How does Internet / VPN ingest work?
Accelerate Data Transfer using
Multipart Upload
Ingest Data Directly Into S3 Buckets with
existing internet connectivity
S3 Bucket
AWS Region
and
Via Management Console or API
customer
gateway
endpoints
VPN
connection
Internet Internet via VPN + VPC

7.
Amazon S3 Transfer Acceleration

8.
What is Amazon S3 Transfer Acceleration…
Network and Protocol Based Data Transfer Service
Acceleration of Data Ingress / Egress with S3 Buckets
Typically 50% to 400% faster
Feature of S3 Enabled at the Bucket Level
Available at All S3 Regions Worldwide
No Client / Server Software Required
No Code Changes to Your Application
No Firewall Exceptions
Simple Pricing Model

9.
Ingest & Egress with S3 transfer acceleration
S3 Bucket
AWS Edge
Location
Uploader
Optimized
Throughput!
Uses AWS 55 global edge locations
AWS determines best edge location
Data transfer optimized between edge
and customer, and edge and S3
Data is not stored on the edge cache

10.
Amazon
Route 53
Resolve
b1.s3-accelerate.amazonaws.com
HTTPS PUT/POST
upload_files.zip
HTTP/S PUT/POST
“upload_files.zip”
Service traffic flow
Client to S3 Bucket example
S3 Bucket
b1.s3-accelerate.amazonaws.com
EC2 Proxy
AWS Region
AWS Edge Location
Customer Client
1
2
3
4
Data is not cached on the
AWS Edge location
Fully Managed File Transfer
Acceleration using all AWS Edge
Locations

11.
Using the Service is as easy as 1, 2, 3…
Update Application to Point to new S3 URL
• Update“bucket.s3.amazonaws.com” to
“<bucket-name>.s3-accelerate.amazonaws.com”
• Original bucket location and contents are the same, only
namespace changes
Or Use Permissions via API
s3:PutAccelerateConfiguration
Enable the Service in the Management Console
Start Uploading Data to Amazon S3
1
2
3

12.
How fast is S3 transfer acceleration?
Rio De
Janeiro
Warsaw New York Atlanta Madrid Virginia Melbourne Paris Los
Angeles
Seattle Tokyo Singapore
Time[hrs]
500 GB upload from these edge locations to a bucket in Singapore
Public InternetS3 Transfer Acceleration

13.
How much will it help me?

14.
Speed Checker Demo

15.
Pricing*
Dimension Price / GB
Data Transfer In from Internet** $0.04 (Edge location in US, EU, JP)
$0.08 (Edge location in rest of the world)
Data Transfer Out to Internet $0.04
Data Transfer Out to Another AWS Region $0.04
Amazon S3 Charges Standard data transfer charges apply
*Plus standard Amazon S3 data transfer charges apply
**Accelerated performance or there is no bandwidth charge

16.
Amazon CloudFront

17.
Global Content Delivery Network
55 Edge Locations Worldwide
Supports Ingest via PUT/POST methods
Works with S3 Multi-part upload
Supports SSL SNI and TLS connections
Integrated with ACM and AWS WAF for additional security
Proxy ingest to S3, EC2 and even your own origins
Tiered and Custom Pricing Models
What is Amazon CloudFront…

18.
Using CloudFront to Ingest Data into AWS
AWS Region
Customer Client
HTTP/S PUT/POST
“upload_files.zip”
Amazon EC2
S3 Bucket
ELB
Custom Origin
CloudFront
Edge Location
Ingest content into S3, EC2, ELB or your own custom origin
with Amazon CloudFront
Use cache behaviors to direct to the correct origin based on
PATH pattern matching
Restrict Access via Geo Restriction or AWS WAF Web ACL

19.
Amazon CloudFront Pricing
Data Transfer out of Amazon CloudFront to your origin server billed at the
“Regional Data Transfer Out to Origin” rates listed in the Regional Data
Transfer Out to Origin (per GB) table.
Data Transfer out of Amazon CloudFront to Internet will be charged at rates
listed in “Regional Data Transfer Out to Internet (per GB)” table.
Amazon CloudFront offers additional pricing options via a CloudFront
Reserved Capacity (CFRC) contract. Contact sales for additional details and
pricing.

20.
AWS Direct Connect

21.
Dedicated, 1 or 10 GE private pipes into AWS
Create private (VPC) or public virtual interfaces to AWS
Reduced data-out rates (data-in still free)
Consistent network performance
At least 1 location to each AWS region
Option for redundant connections
Uses BGP to exchange routing information over a VLAN
What is AWS Direct Connect…

22.
Physical Connection
• Cross Connect at the location
• Single Mode Fiber
- 1000Base-LX or 10GBASE-LR
• Potential onward Delivery via Direct Connect Partner
• Customer Router

23.
At the Direct Connect Location
CORP
AWS
Direct
Connect
Routers
Custo
mer
Router
Colocat
ion
DX Location
Customer
Network
`
AWS Backbone
Network
Cross
Connect
Customer
Router
Customers
Network
Demarcation

24.
Dedicated Port via Direct Connect Partner
AWS
Direct
Connect
Routers
Colocat
ion
DX Location
Partner
Network
AWS Backbone
Network
Cross
Connect
Customer
Router
Partner
Network
Access
Circuit
Demarcation
Partner
Equipment
CORP

25.
Direct Connect - Locations
AWS Region AWS Direct Connect Location
Asia Pacific (Singapore) Equinix SG2, GPX, Mumbai
Asia Pacific (Seoul) KINX, Seoul
Asia Pacific (Sydney) Equinix SY3, Global Switch
Asia Pacific (Tokyo) Equinix OS1, Equinix TY2
China (Beijing) Sinnet JiuXianqiao IDC, CIDS Jiachuang IDC
EU (Frankfurt) Equinix FR5, Interxion Frankfurt
EU (Ireland) TelecityGroup, London Docklands’, Eircom Clonshaugh
Equinix LD4 - LD6, London
South America (Sao Paulo) Terremark NAP do Brasil, Tivit
US East (Virginia) CoreSite NY1 & NY2, Equinix DC1 - DC6 & DC10
US West (Northern
California)
CoreSite One Wilshire & 900 North Alameda, CA,
Equinix SV1 & SV5
US West (Oregon) Equinix SE2 & SE3, Switch SUPERNAP, Las Vegas
AWS GovCloud (US) Equinix SV1 & SV5

26.
Amazon Kinesis Firehose

27.
Amazon Kinesis Platform
Amazon Kinesis streaming data on the AWS cloud
• Amazon Kinesis Streams
• Amazon Kinesis Firehose
• Amazon Kinesis Analytics

28.
Amazon Kinesis Firehose
Load massive volumes of streaming data into Amazon S3 and Amazon Redshift
Zero administration: Capture and deliver streaming data into S3, Redshift, and other destinations
without writing an application or managing infrastructure.
Direct-to-data store integration: Batch, compress, and encrypt streaming data for delivery into data
destinations in as little as 60 secs using simple configurations.
Seamless elasticity: Seamlessly scales to match data throughput w/o intervention
Capture and submit streaming
data to Firehose
Firehose loads streaming data continuously
into S3 and Redshift
Analyze streaming data using your
favorite BI tools

29.
Vertical/Use Case Accelerated Ingest-
Load to final destination for Analytics
Ad Tech/
Marketing Analytics
Advertising data aggregation
Consumer
Online/Gaming
Online customer engagement data
aggregation
Financial Services Market/ Financial Transaction order data
collection
IoT / Sensor Data Fitness device , vehicle Sensor, telemetry data
ingestion
Amazon Kinesis Firehose Use Cases

30.
AWS Storage Gateway

31.
What is AWS Storage Gateway?
Works with your existing applications
Secure and durable storage in AWS
Low-latency for frequently used data
Scalable and cost-effective on-premises storage - $125 per
gateway per month + S3/Glacier storage fees
Service connecting an on-premises software appliance
with cloud-based storage

32.
Common uses for AWS Storage Gateway
Backup and archive
Disaster recovery
Data migration

33.
How does AWS Storage Gateway work?
Amazon EBS
snapshots
Amazon S3
Amazon
Glacier
AWS
Storage Gateway
appliance
Application
server
AWS
Storage Gateway
backend
Customer premises
S3
Transfer
Acceleration
AWS
Direct
Connect
Internet

34.
AWS Storage Gateway configurations
iSCSI block storage
Gateway-stored volumes
iSCSI virtual tape storage
Low-latency for all your data with point-in-time
backups to AWS
Replacement for on-premises physical tape
infrastructure for backup and archive
Gateway-cached volumes
Gateway-virtual tape library (VTL)
Low-latency for frequently used data with all data
stored in AWS

35.
Gateway-virtual tape library (VTL)
• Replace or augment your aging tape infrastructure with durable object
storage
• Virtual tapes stored in AWS. Frequently accessed data cached on-premises
• Up to 1,500 tapes, up to 2.5 TB each, for up to 150 TB per gateway-VTL
• Unlimited number of tapes in virtual tape shelf (VTS)
Customer data center
VTS storage
backed by
Amazon Glacier
AWS Storage
Gateway VM
Backup
Server
INITIATOR
AWS
Storage Gateway
service
MEDIA
CHANGER
Upload
Buffer
Cache
Storage
Gateway-VTL
storage backed
by Amazon S3
VT
S
TAPE
DRIVE

36.
AWS Snowball

37.
What is AWS Snowball?
Petabyte-scale data transport
E-ink shipping
label
Ruggedized case
“8.5G impact”
All data encrypted
end-to-end
Rain- and dust-
resistant
Tamper-resistant
case and
electronics
80 TB
10 GE network

38.
How it works

39.
• Less than 1 day to transfer 200TB via 3x10G connections with 3
Snowballs, less than 1 week including shipping
• Number of days to transfer 200TB via the Internet at typical utilizations
How fast is Snowball?
Internet Connection Speed
Utilization 1Gbps 500Mbps 300Mbps 150Mbps
25% 71 141 236 471
50% 36 71 118 236
75% 24 47 225 157

40.
Use cases: AWS Snowball
Cloud
Migration
Disaster
Recovery
Data Center
Decommission
Content
Distribution

41.
Pricing
Dimension Price
Usage Charge per Job $200.00 (50 TB)
$250.00 (80 TB)
Extra Day Charge (First 10 days* are free) $15.00
Data Transfer In $0.00/GB
Data Transfer Out $0.03/GB
Shipping** Varies
Amazon S3 Charges Standard storage and request
fees apply
* Starts one day after the appliance is delivered to you. The first day the appliance is received at your site and the last day the appliance is shipped out are also free
and not included in the 10-day free usage time.
** Shipping charges are based on your shipment destination and the shipping option (e.g., overnight, 2-day) you choose.

42.
AWS Technology Partnerships

43.
Amazon Storage Partner Ecosystem
Gateway/NAS
Data
Management
Sync and ShareBackup/DR
Content and
Acceleration
Archive
File System

44.
Example of Data Transfer with Partner Solution:
Attunity Cloudbeam for AWS
S3 EMR
Hourly Model, BYOL, and Free Trial Available
http://www.attunity.com/cloud-solutions-for-amazon-web-services

45.
Backup to AWS Approaches
Amazon S3
Amazon
Glacier
AWS
Direct
Connect
Internet
Amazon S3-IA
Application
servers
Cloud Gateway
Local disk
Media
Server
Cloud Gateway
Application
servers
Backup SW cloud connector
Local disk
Media
Server with cloud
connector

46.
CommVault Ties Together On Premise and Cloud Data
Strategies
Commvault Orchestrates the Enterprise
• Back up in the Cloud: Keep backups of
cloud workloads internal to the cloud
• Back up to the Cloud: Allow on premise
workloads the ability to leverage AWS
• Disaster Recovery to the Cloud:
Automate disaster recovery to the cloud
on a scheduled basis
• Workload Portability: Rest assured that
virtual servers can be moved from on-
premise to the cloud and back, keep your
data available wherever you need it
• Archiving to the Cloud: Moving legacy
data to tier 2 storage in the cloud for long
term archive
AWS and Commvault together combine to
minimize networking, storage and infrastructure
costs, while providing the business a sound data
protection and disaster recovery strategy.

47.
Backup to AWS Approaches
Amazon S3
Amazon
Glacier
AWS
Direct
Connect
Internet
Amazon S3-IA
Application
servers
Cloud Gateway
Local disk
Media
Server
Cloud Gateway
Application
servers
Backup SW cloud connector
Local disk
Media
Server with cloud
connector

48.
NetApp AltaVault Backup from On-
premises to S3/Glacier
Common backup applications integrated with AltaVaultSolve backup & archive headaches with cloud-integrated storage
 90% reduction in time, cost, and data volumes
 Shrink recovery times from days to minutes
 85% of backup & software providers supported
Glacier
On Premises
AWS
Cloud-integrated
storage appliance
NetApp AltaVault
FAS
E-Series
Non-NetApp
Storage
 NetApp SnapProtect
 Arcserve
 CommVault Simpana
 EMC NetWorker
 HP Data Protector
 IBM Tivoli
Storage Mgr
 Symantec Backup
Exec
 Symantec
NetBackup
 Veeam
 Microsoft SQL
Server
 Oracle RMAN
S3
AltaVault also available on marketplace
to protect cloud-native workloads
Seamlessly integrates into existing
storage and backup software environment
Caches recent backups locally,
vaults older copies to the cloud
Store data in the public or private
cloud of choice
Deduplicates, compresses,
and encrypts

49.
© 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
unified file services that extend
from endpoints, to remote
offices, to the cloud.
snapshots, file versioning
and file sync runs across
all access points via the
cloud
data is secured
and optimized at
the source
all stored in your
AWS VPC, data is
stored on AWS S3-IA
Integrated with trusted
enterprise security and
management tools
ROBO NAS
Gateways
Endpoint Apps
Cloud Server
Agents
Data Protection
Engine
File Sync
Engine
with centralized automation,
management and multi-tenancy
Identity
management
data
governance
cloud
orchestration
S3 Infrequent Access
CTERA Global
Deduplication
Ctera: Enterprise File Services Platform

50.
Summary – When to Use each Service
IF YOU NEED: CONSIDER:
An optimized or replacement Internet connection to:
connect directly into an AWS regional datacenter Direct Connect
migrate TB or PB of data to the cloud Snowball
Accelerate data transfer
S3 Transfer Acceleration,
CloudFront, AWS Partner
A friendly interface into S3 to:
cache data locally in a hybrid model (for
performance reasons)
Storage Gateway, AWS Partner
redirect backups or archives with minimal
disruption
Storage Gateway, AWS Partner
aggregate data streams from multiple devices Kinesis Firehose

51.
Thank you!