Learn from AWS and Sony DADC how the transformation in content aggregation, management, and delivery are optimized with Sony Ven.ue; a Media as a Service (MaaS) offering. In this session, you learn about the Ven.ue architecture, which uses end-to-end AWS services for content preparation, protection, management, and global content delivery. We dive deep on the integrations with AWS that make Amazon CloudFront a core component of the Ven.ue service. You also hear from a customer of Sony Ven.ue, Funimation, on how they benefit from this platform.

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Glyn Smith – AWS Business Development Manager
Rahul Purini – Chief Technology Officer – G1200 Media
Andy Shenkler – EVP & Chief Solutions and Technology Officer
December 1, 2016
CTD305
Integrated AWS Solutions for Premium
Over the Top (OTT) Content

2. What to Expect from the Session
Introduction –Media Overview & OTT
Glyn Smith - AWS Business Development Manager, Media Solutions
Customer Story – Funimation Entertainment
How we get content from TV to OTT, fast.
Rahul Purini – Chief Technology Officer – G1200 Media
Ven.ue by Sony DADC NMS
AWS for content preparation, protection, management, and global content delivery.
Andy Shenkler – EVP & Chief Solutions and Technology Officer
Questions and Answers

3. The Media Workflow
Content
Acquisition
Visual Effects
& Editing
Digital Asset
Management
Analytics
OTT
Publishing
Playout &
Distribution
Media
Supply Chain

4. What is OTT?

5. OTT - A global solution
India population is 1.25 Billion +
29 States
22 ‘Major’ languages
720 dialects
823 TV channels
OTT helps to get to this disparate audience?
1.1 billion mobile phones
Star TV - 40 channels, 7 languages to more than 720 million users.

6. DVR / PVR
Asset
Management
Encryption Metadata
API’s
Packaging and
Transmux
Transcoding
Ingest /
Acquisition
Delivery
Subtitling /
Audio
Description
FingerprintingQuality Control
Checks
Content Plane
Expiration
Policy
Watermarking
OTT is very complex

7. Transcoding – Exponentially Complex
Millions of experiences
De facto standards
Unmitigated innovation
Cloud infrastructure
TV…Tablet…Phone…Console…1000 Devices
Audio
Time Shift
Tracking
Watermark
Ad Splicing
DRM
Protocols
Bit Rates
Codecs
Resolutions
Future: “elusive” target
Single experience
Defined standards
Manageable innovation
Hardware infrastructure
Past: “easy” target
TV

8. • Multi-tenant instances – limited flexibility
and control over underlying infrastructure
• Optimized for processing short form
content
• Cost-effective for varying workloads
• Quick turn of short assets
• Long-tail content processing
• Pure self-service, lowest cost option
• Single tenant VPC instances
• Consistent workloads
• Workflow control: SLA, version, etc…
• Multiple DRM, Ads, CMS etc… partners
• Broadcast codecs HEVC, MPEG-2, ProRes
• Premium content processing
• Manage instances yourself
• Formats for web delivery like MP4, VP8,
VP9, and animated GIFs
• Less importance for captions
• Fewer content protection needs
• Audio only outputs and video rotation
• VOD-only
• All prominent formats supported
• Broadcast captions and multi-language
• Content tracking (forensic watermarking)
• Advanced DRM
• Advanced audio formats
• Breadth: Live, VOD, integrated CDN
Feature Set
Workflow
Requirements
8
Targeting UGC and ‘made-for-web’ Targeting Premium Content
AWS Elastic Transcoder and Elemental Cloud

9. Personalisation
DVR / PVR
Asset
Management
Encryption Metadata
API’s
Packaging and
Transmux
Transcoding
Ingest /
Acquisition
Delivery
Subtitling /
Audio
Description
FingerprintingQuality Control
Checks
Content Plane
Expiration
Policy
Watermarking
CRM
Billing
Systems
Paywall
Viewership
Analytics
Policy
Management
Ad
Integration
Content
Catalogue
API
Endpoint
Payment
Gateway
Rights
Management
Business Plane
Device
Register
Subscriber
Management
Media
Origin
Content
Delivery
Web Apps
Load
Balancing
CMS
DRM
Licensing
Device
Apps
DeliveryPlane
Systems
Registry
Alerting
Orchestration
Service
Manager
Logging
Workflow
Automation
Monitoring
SystemsPlane
Storage Database
OTT is very complex

10. CloudFront Global Content Delivery Network
North America
Cities: 18
PoPs: 25
South America
Cities: 2
PoPs: 3
Rio de Janeiro, Brazil (2)
São Paulo, Brazil
Europe / Middle East / Africa
Cities: 11
PoPs: 20
Amsterdam, The Netherlands (2)
Berlin, Germany
Dublin, Ireland
Frankfurt, Germany (5)
London, England (4)
Madrid, Spain
Marseille, France
Milan, Italy
Paris, France (2)
Stockholm, Sweden
Warsaw, Poland
Ashburn, VA (3)
Atlanta, GA (2)
Chicago, IL
Dallas/Fort Worth, TX (2)
Hayward, CA
Jacksonville, FL
Los Angeles, CA (2)
Miami, FL
Minneapolis, MN
Montreal, QC
Newark, NJ
New York, NY (3)
Palo Alto, CA
San Jose, CA
Seattle, WA
South Bend, IN
St. Louis, MO
Toronto, ON
68 CloudFront Edge Locations (PoPs), 43 Cities, 5 Continents
Edge
location
AWS Region /
Regional Edge Cache
Asia Pacific
Cities: 12
PoPs: 20
Chennai, India
Hong Kong, China (3)
Manila, the Philippines
Melbourne, Australia
Mumbai, India (2)
New Delhi, India
Osaka, Japan
Seoul, Korea (3)
Singapore (2)
Sydney, Australia
Taipei, Taiwan
Tokyo, Japan (3)

11. Media Problem: Poor Performance on Long Tail
High Popularity Titles Lower Popularity Titles
%ofSessionswithouterrorsand
rebuffers
Other CDNs

12. CloudFront Regional Edge Caches
Origin
Regional Edge Cache
Reducing load on CloudFront origin resources
Origin
Edge Locations
Previous Architecture New Default Architecture

13. Announced: CloudFront Regional Edge Caches
Europe
Frankfurt,
Germany
North America
Ashburn, VA
Portland, Oregon
Asia Pacific
Mumbai, India
Singapore
Sydney, Australia
Seoul, South Korea
Tokyo, Japan
South America
São Paulo, Brazil
Nine Regional Edge Caches around the world..

14. CloudFront Regional Edge Caches - Details
• No need to make any changes to existing CloudFront distributions
• Regional Edge Caches are enabled by default for all CloudFront distributions.
• Regional Edge Caches have feature parity with other edge locations
• No additional costs for regional edge caching
• Measure improvements using cache-hit ratio metrics available on the console

15. CloudFront Global Content Delivery Network
North America
Cities: 18
PoPs: 25
South America
Cities: 2
PoPs: 3
Rio de Janeiro, Brazil (2)
São Paulo, Brazil
Europe / Middle East / Africa
Cities: 11
PoPs: 20
Amsterdam, The Netherlands (2)
Berlin, Germany
Dublin, Ireland
Frankfurt, Germany (5)
London, England (4)
Madrid, Spain
Marseille, France
Milan, Italy
Paris, France (2)
Stockholm, Sweden
Warsaw, Poland
Ashburn, VA (3)
Atlanta, GA (2)
Chicago, IL
Dallas/Fort Worth, TX (2)
Hayward, CA
Jacksonville, FL
Los Angeles, CA (2)
Miami, FL
Minneapolis, MN
Montreal, QC
Newark, NJ
New York, NY (3)
Palo Alto, CA
San Jose, CA
Seattle, WA
South Bend, IN
St. Louis, MO
Toronto, ON
CloudFront Regional Edge Caches
Regional Edge Caches: 9
Oregon, N. Virginia, Frankfurt, Sao Paulo,
Mumbai, Singapore, Seoul, Tokyo, Sydney
68 CloudFront Edge Locations (PoPs), 9 Regional Edge Caches (PoPs), 43 Cities, 5 Continents
Edge
location
AWS Region /
Regional Edge Cache
Regional Edge
Cache
Asia Pacific
Cities: 12
PoPs: 20
Chennai, India
Hong Kong, China (3)
Manila, the Philippines
Melbourne, Australia
Mumbai, India (2)
New Delhi, India
Osaka, Japan
Seoul, Korea (3)
Singapore (2)
Sydney, Australia
Taipei, Taiwan
Tokyo, Japan (3)

16. Traditional CDN doesn’t work for long tail media?
Limited storage at the edge
Least recently used eviction
policy
Media files are big and
getting bigger
Does well with popular
content (e.g., movies
requested multiple times
per day).
Less popular content suffer
from cache misses, which
result in poorer playback
experience.

17. Solution: Build Infrastructure Optimized for
Throughput and Storage
Interconnect
Fabric
Internal Network Layer
Tiered Caching Layer
Border
Transit / Peers
Interconnect
Fabric
Border
Transit / Peers
Large-
Object Store
Large-
Object Store
Large-
Object Store
AWS
Backbone
Transit/Peer Layer
AWS Backbone

18. Serving 10-15+ Billion Requests Per Day and
achieving 98+% Cache Hit Rate. 5+ PB Library

19. POST /2012-07-01/distribution HTTP/1.1
Host: cloudfront.amazonaws.com
Authorization: AWS authentication string
Date: time stamp
Other required headers
<?xml version="1.0" encoding="UTF-8"?>
<DistributionConfig
xmlns="http://cloudfront.amazonaws.com/doc/2
012-07-01/">
Manage Your Content Your Way
API Console
management and reporting

20. Bringing Lambda to the Edge
• Lambda@Edge is an extension of Lambda that allows you to run powerful
Node.js JavaScript at the CloudFront Edge
• Leverage this capability to enhance your website experience by putting more
critical decision making closer to the user
Lambda@Edge
CloudFront Lambda
+ =

21. What can Lambda@Edge Do?
Use Cases For Lambda@Edge
Event Sources at the
Edge Improve
Security by
implementing Access
restrictions
At Launch:
• Header manipulation
• Eg. View user-agent to confirm legitimacy of
requst and add an access-control allow
header accordingly
• Eg. Delete or modify headers to match
protocols required by legacy end user
devices
• Modify URL to point to different objects in
cache
• Eg. AB test by directing fractions of traffic to
object_A.html vs object_B.html
• Eg. rewrite URL from request.jpg to
request.html to show image with contextual
information
Advertising: Dynamically determine
what Ads to serve based on user
information

22. How it works?
Lambda@Edge

24. What is Anime?
Animation conceived of and
primarily created in Japan for a
Japanese audience.
Often based on manga
(Japanese comic books),
novels, video games, etc.

25. Funimation
With over 400 franchise titles
Funimation is home to many of the
BIGGEST anime brands of all time.
We are the largest Omni-Channel
anime studio outside of Japan
serving over 4 Billion Views last year.

26. FunimationNow
Premium OTT service with
access to hundreds of new and
classic anime available in US,
Canada, UK, and Ireland.
FunimationNow has free apps
on mobile devices, tablets, and
gaming consoles.

27. Simulcast – Straight from Japan
Our fans want their anime and they
want it now.
We’re streaming the latest episodes
in HD, globally, within one hour after
the show broadcasts in Japan.
Materials are available only after the
show starts airing in Japan.

28. SimulDub
Funimation SimulDub is the English-dubbed anime that's
created and available to watch as soon as two weeks after its
original Japanese broadcast.

29. Key Considerations
Security Reliable Automation Workflow Integration Total Cost

30. 30-Day Free Trial
www.funimation.com/reInvent

32. Accelerated Media Lifecycle
New Media LifecycleTraditional Media Lifecycle

33. What does a content archive usually look like?

34. Current Workflows
• No structure from various
service providers to Supply
Chain vendors
• No centralized inventory
• No single source of truth for
master files
• Domestic & International
Content managed separately

35. Content Delivery - Before

36. The Ideal Vision Can Finally be Realized…
Leveraging the power to create anything required for digital distribution points should only
be limited around legal usage and not legacy distribution philosophies.
Content Owner
Content Owner
Content Owner
Content Owner
Digital Supply Chains
Retailers
Consumers
Distributors
ConformsArtwork
Custom Specs
Power in Complexity
Subtitles Localization

37. Content Delivery - After

38. CDN Takes Center Stage
Investing in a strategy where the CDN is the core…
Content Owner
Content Owner
Content Owner
Content Owner
400+
Content Owners
Sony Managed
CDN
 Content in any required spec
 Multiple DRMs
 Ability to Schedule
 Full Reporting
Avails & Rights
Mgmt.
Distributor
Platform
Consumers
XML / API of all
Content & Rights
Stream secure
video & ancillary assets
Over 1M hours of premium
content in 23+ languages

39. Leveraging CloudFront for our Success
AWS CloudFront Components enabling our platform’s growth
• Reducing Latency
• Leveraging Edge Servers
• Distribution via Secure Signed URLs
• Streaming content securely across the globe through unique
URLs
• Application Hosting
• Static IP returns vs. round robin
• Increased Security; running our own SSL Cert on top of the
CloudFront domain

40. • Cache Values / Behaviors
• Setting distribution behaviors for all streaming assets
• HTTP vs. HTTPS
• Leveraging Header / TTL Values
• Query String Caching
Leveraging CloudFront for our Success
AWS CloudFront Components enabling our platform’s growth

41. Cache Utilization

42. • Cache Values / Behaviors
• Setting distribution behaviors for all streaming assets
• HTTP vs. HTTPS
• Leveraging Header / TTL Values
• Query String Caching
• Waterfall Integration
• Learning Curves
Leveraging CloudFront for our Success
AWS CloudFront Components enabling our platform’s growth

43. Thank you!

44. Remember to complete
your evaluations!

45. Related Sessions
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Lee Atkinson, Alec Peterson
12/01/16 Thursday 17:00 PM Venetian, Level 3, Lido 3005
CTD301 Amazon CloudFront Flash Talks: Best Practices on
Configuring, Securing and Monitoring your Distribution
Efrain Fuentes, Alec Peterson, Anton Radlein, Cherie Wong
12/02/16 Friday 09:55 AM Venetian, Level 1, Marco Polo 706

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