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AWS and The enterprise<br />Dr. Werner Vogels<br />

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Amazon’s Three Businesses<br />Consumer (Retail)Business<br />SellerBusiness<br />Developers &IT Professionals<br />Tens of millions of active customer accounts<br />Seven countries: US, UK, Germany, Japan, France, Canada, China<br />Sell on Amazon websites<br />Use Amazon technology for your own retail website<br />Leverage Amazon’s massive fulfillment center network<br />On-demand infrastructure for hosting web-scale solutions<br />Hundreds of thousands of registered customers<br />

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Amazon Web Services (AWS)<br />Your Custom Applications and Services<br />Monitoring<br />Amazon CloudWatch<br />Management<br />AWS Management Console<br />Tools<br />AWS Toolkit for Eclipse<br />Isolated Networks<br />Amazon Virtual Private Cloud<br />Content Delivery<br />Amazon CloudFront<br />Messaging<br />Amazon Simple Queue Service (SQS)<br />Amazon Simple Notification Service (SNS)<br />Payments<br />Amazon Flexible Payments Service (FPS)<br />On-Demand Workforce<br />Amazon Mechanical Turk<br />Parallel Processing<br />Amazon Elastic MapReduce<br />Compute<br />Amazon Elastic Compute Cloud (EC2)<br /><ul><li>Elastic Load Balancing

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Auto Scaling</li></ul>Storage<br />Amazon Simple Storage Service (S3)<br /><ul><li>AWS Import/Export</li></ul>Database<br />Amazon SimpleDB<br />Amazon Relational Database Service (RDS)<br />

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Billions of Objects in Amazon S3<br />

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No Capital Investment<br />Reduced Operation Cost<br />Fast Time to Market<br />Highly Scalable<br />No “Heavy Lifting” required<br />

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Highly Scalable<br />Flexible <br />Strict Cost Control<br />

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Fast Time to Market<br />Unconstraint Innovation<br />Highly Scalable<br />Fast Local Performance<br />Lowering Cost<br />

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Ultra-Reliable<br />Highly Scalable<br />Time-to-Market<br />Enabling Innovation<br />Lowering Cost<br />

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Reliablity<br />Highly Scalable<br />Simplicity<br />21st Century Thinking<br />

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Development & Test<br />Backup<br />Web Site Hosting<br />Disaster Recovery<br />Load Testing<br />Application Hosting<br />Marketing Campaigns<br />Content Delivery<br />Collaborations<br />Media Distribution<br />Software Distribution<br />HPC<br />Batch Data Processing<br />Large Scale Analysis<br />

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Predicted<br />Demand<br />Traditional<br />Hardware<br />Actual<br />Demand<br />Automated<br />Elasticity<br />Large<br />Capital<br />Expenditure<br />Opportunity<br />Cost<br />You just lost<br />customers<br />Typical Dilemma:Predicting Infrastructure Needs<br />Infrastructure<br />Cost $<br />Time<br />

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a style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers.<br />Gartner 2008<br />Cloud Computing Defined<br />- On demand<br />- Pay as You Go<br />

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Scalable<br />Increase or decrease capacity in minutes<br />Automation<br />Cost Effective<br />Low rate, pay-as-you-go<br />Secure<br />Multilayer security facilities<br />Reliable<br />Mission Critical Infrastructure<br />

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Amazon Web Services<br />Your Custom Applications and Services<br />Monitoring<br />Amazon CloudWatch<br />Management<br />AWS Management Console<br />Tools<br />AWS Toolkit for Eclipse<br />Isolated Networks<br />Amazon Virtual Private Cloud<br />Content Delivery<br />Amazon CloudFront<br />Messaging<br />Amazon Simple Queue Service (SQS)<br />Payments<br />Amazon Flexible Payments Service (FPS)<br />On-Demand Workforce<br />Amazon Mechanical Turk<br />Parallel Processing<br />Amazon Elastic MapReduce<br />Compute<br />Amazon Elastic Compute Cloud (EC2)<br /><ul><li>Elastic Load Balancing

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Auto Scaling</li></ul>Storage<br />Amazon Simple Storage Service (S3)<br /><ul><li>AWS Import/Export</li></ul>Database<br />Amazon SimpleDB<br />Amazon Relational Database Service (RDS)<br />

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Cost-effective blob or large object storage<br />Minimal relationships between objects<br />AWS Database & Storage Solutions<br />Amazon S3<br />Amazon EC2 + EBS<br />Multiple flavors of database engine<br />Complete control<br />Amazon RDS<br />Amazon SimpleDB<br />Zero administrative overhead (automatic handling of geo-redundant replication, index creation, database tuning)<br />Automatic and elastic scaling of resources to meet request load<br />High availability (multiple copies of data for reliability and failover)<br />Flexibility (schema-less data store)<br /><ul><li>Native access to database engine

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Easy migration path (existing code, tools, application are compatible)

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Key features of a relational database, such as joins or complex transactions

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Managed experience (offload common DBA tasks, lower total cost of ownership)</li></li></ul><li>Recent Product Progress<br />New Features: EC2 Example<br />Elastic IP Addresses<br />Availability Zones<br />High Memory & CPU-Intensive Instances<br />Elastic Block Store (EBS)<br />Windows Server support<br />SQL Server support<br />EC2 GA with a 99.95% SLA<br />EC2 Reserved Instances<br />Amazon CloudWatch (Monitoring)<br />EC2 Elastic Load Balancing<br />EC2 Auto-Scaling<br />Amazon Virtual Private Cloud<br />New Services + Geographies<br />Amazon CloudFront (Globally)<br />Amazon Elastic MapReduce<br />Amazon Relational Database Service<br />AWS Import/Export<br />AWS in Europe, US West<br />New Tools and Programs<br />Premium Developer Support<br />AWS Management Console<br />AWS Toolkit for Eclipse<br />Service Health Dashboard<br />

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Key benefits to running in the AWS Cloud<br />Lowers Cost<br />Eliminates Capital Investment<br />Reduces Operational Costs<br />Increases Agility<br />Reduce Time to Market<br />Removes contraints<br />Foundation for21st Century Architectures<br />Removes the “Heavy Lifting”<br />Leverages Scalability, Reliability and Security<br />

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Amazon Virtual Private Cloud (VPC)<br />Seamlessly Extending Your Datacenter<br />Your existing infrastructure<br />Amazon VPC<br />

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Amazon Virtual Private Cloud (VPC)<br />Customer’s isolated AWS resources<br />Subnets<br />Router<br />VPN Gateway<br />AmazonWeb Services<br />Cloud<br />Secure VPN Connection over the Internet<br />Customer’sNetwork<br />

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World-Wide Application deployment<br /><ul><li>Performance

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Availability

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Security, certification, complicance</li></li></ul><li>Innovation on Cloud Pricing Models <br /><ul><li>ON-Demand instances

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Reserved instances

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Spot instances</li></li></ul><li>

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OracleSecure Cloud Backup<br />aws.amazon.com/oracle<br />

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Step 3:<br />Attach newly created<br /> volumes to new instance<br />2 Minutes<br />Step 2:<br />Create Volumes for <br />Applications and Database <br />from snapshot<br />2 Minutes<br />Step 1:<br />Launch Instance from <br />Oracle Enterprise Linux AMI<br />4 Minutes<br />Step 6:<br />Application Tier Clone<br />15 Minutes<br />Step 4:<br />Change Host file entry <br />and mount volumes<br />2 Minutes<br />Step 5:<br />Database Tier Clone<br />60 Minutes<br />Major Systems Integrator:Oracle eBusiness Suite in 85 minutes<br />

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Internet services strategy<br />Early learning strategy<br />knowledge management applications, media distribution service, Log data processing, Load and performance test, Software development and testing, 2 tiers applications. <br />New IT strategy<br />Long term integration strategy<br />Classification of application types, dependencies, risks and compliance requirements, ROI potential<br />Assessment Infrastructure Support opportunities, SaaS potential<br />Prioritized Roadmap<br />Enterprise cloud strategies<br />

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Continued focus on operational excellence<br />Continued focus on security features and relevant industry certifications<br />SAS-70 Type II, ISO 27,001<br />New billing, user, and identity features<br />Continued global geographic expansion + localization<br />Continued tool development<br />Training and certification programs<br />Additional services that make it even easier for folks to run their infrastructure on us<br />

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Choosing a cloud provider <br />Security<br />Operational Performance<br />Cost<br />Options/flexibility<br />Continued innovation<br />

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http://aws.amazon.com<br />werner@amazon.com<br />@werner<br />