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Keynote - AWS India Summit 2012

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Dr. Werner Vogels Keynote address to the AWS Summit in India.

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Keynote - AWS India Summit 2012

  1. 1. Your Future with CloudComputing Dr. Werner Vogels CTO, Amazon.com
  2. 2. GovCloud US West US West US East South America EU Asia PacificAsia Pacific(US ITAR Region)(Northern California) (Oregon) (Northern Virginia) (Sao Paulo) (Ireland) (Singapore) (Tokyo) AWS Regions AWS Edge Locations
  3. 3. Not just on earth ….
  4. 4. System Integrators Independent Software Vendors
  5. 5. System Integrators
  6. 6. Technology Partners
  7. 7. BusinessApplicationsWebApplicationsBig Data & HighPerformance ComputingDisaster Recovery& Archive
  8. 8. Infrastructure-as-a-Service Leader in 2011 Gartner IaaS Leader in 2011 Forrester Market Share Leader Magic Quadrant Hadoop Wave
  9. 9. The Scale of AWS: Amazon S3 Growth 1 Trillion 905 Billion Peak Requests: 650,000+ per second 762 Billion Total Number of Objects Stored in Amazon S3 262 Billion 102 Billion 40 Billion 2.9 Billion 14 Billion Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q1 2012 June 2012
  10. 10. AWS Platform Overview Deployment & Administration App ServicesCompute Storage Database Networking AWS Global Infrastructure
  11. 11. AWS Global InfrastructureSecure, redundant Cloud infrastructurefor global companies and global apps Regions Deployment & Administration Availability Zones App Services Compute Storage Database Networking Edge Locations AWS Global Infrastructure
  12. 12. AWS Networking ServicesExtend your enterprise infrastructure tothe AWS Cloud Amazon Virtual Private Cloud VPN to Extend Your Network Topology to AWS Deployment & Administration AWS Direct Connect Private, Dedicated Connection to AWS App Services Compute Storage Database Amazon Route 53 Networking Scalable Domain Name Service AWS Global Infrastructure
  13. 13. Compute ServicesScalable Linux and Windowscompute services Amazon EC2 Virtual Servers in the AWS Cloud Deployment & Administration Auto Scaling App Services Rule-driven scaling service for EC2 Compute Storage Database Amazon Elastic Load Balancing Networking Virtual load balancers for EC2 AWS Global Infrastructure
  14. 14. Storage ServicesScalable and Durable High Performance Cloud Storage Amazon S3 Redundant, High-Scale Object Store Deployment & Administration App Services Amazon Elastic Block Store Persistent block storage for EC2 Compute Storage Database Networking AWS Storage Gateway Seamless backup of enterprise data to S3 AWS Global Infrastructure
  15. 15. Database ServicesScalable and Durable HighPerformance Cloud Storage Amazon DynamoDB High Performance NoSQL Database Service Amazon RDS Deployment & Administration Managed Oracle & MySQL Database Service App Services Compute Storage Database Amazon ElastiCache Managed Memecached Service Networking AWS Global Infrastructure
  16. 16. AWS App ServicesHighly abstracted services thatreplace software for commonly Amazon CloudFront Global Content Delivery Serviceneeded application functionality Amazon CloudSearch Managed Search Service that Automatically Scales Amazon SWF Deployment & Administration Simple Workflow Service App Services Amazon SNS Simple Notification Service Compute Storage Database Amazon SQS Networking Simple Queuing Service AWS Global Infrastructure Amazon SES Simple Transactional Email Service
  17. 17. Ecosystem App Services3rd party highly abstracted services Securitythat replace software for commonly Servicesneeded application functionality… and already run on AWS Log Analysis Services Developer Deployment & Administration Services App Services BI Services Compute Storage Database Networking Test Services AWS Global Infrastructure
  18. 18. Deployment & Administration3rd party managed services thatreplace software for commonly AWS Ecosystemneeded application functionality …and already run on AWS AWS Management Console Web-based management interface Amazon Elastic MapReduce Big Data Analytics Service Deployment & Administration AWS IAM Identity & Access Management App Services Amazon CloudWatch Automated monitoring & alerts Compute Storage Database AWS CloudFormation Automated AWS resource provisioning Networking AWS Elastic Beanstalk AWS Global Infrastructure Java & PHP App deployment & management
  19. 19. FLEXIBILITY
  20. 20. CONTINUOUSLYREDUCE COSTS
  21. 21. Our Price Reduction Philosophy Scale & Innovation… … Drive Costs Down Attract More Invest in Customers Capital 20 Price ReductionsReduce Invest inPrices Technology Improve Efficiency
  22. 22. CONTINUOUSLYINNOVATEON BEHALFOF THE CUSTOMER
  23. 23. AWS Pace of Innovation 82 61 Including: AWS Oregon Region Elastic Beanstalk (Beta) Amazon SES (Beta) Including: AWS CloudFormation Amazon SNS 48 Amazon CloudFront Amazon RDS for Oracle AWS Direct Connect Amazon Route 53 AWS GovCloud (US) S3 Bucket Policies Amazon ElastiCache RDS Multi-AZ Support VPC Virtual Networking Including: RDS Reserved Databases VPC Dedicated Instances Amazon RDS AWS Import/Export SMS Text Notification Amazon VPC AWS IAM Beta 24 Amazon EMR EC2 Auto Scaling AWS Singapore Region Cluster Instances for EC2 CloudFront Live Streaming AWS Tokyo Region SAP RDS on EC2 EC2 Reserved Instances Micro Instances for EC2 Including: SAP BO on EC2 EC2 Elastic Load Balance Amazon Linux AMI 9 Amazon SimpleDB Win Srv 2008 R2 on EC2 AWS Import/Export Oracle Apps on EC2 Amazon Cloudfront Win Srv 2003 VM Import AWS Mngmt Console SUSE Linux on EC2 Amazon EBS Amazon S3 SSE Win Srv 2008 on EC2 VM Import for EC2 Including: EC2 Availability Zones IBM Apps on EC2 Amazon FPS EC2 Elastic IP AddressesRed Hat Enterprise on EC2 2007 2008 2009 2010 2011
  24. 24. …Continuing in the First Half of 2012 24 25 12 CC8 XL Available in Amazon VPC CloudFormation Support for VPC Amazon DynamoDB DynamoDB Available in 3 New Regions AWS Storage Gateway DynamoDB Launches BatchWriteItem Amazon RDS on Amazon VPC Introducing AWS Marketplace AWS IAM Identity Federation AWS CloudSearch Windows Free Usage Tier Reserved Cache Nodes for ElastiCache New AWS Direct Connect Locations Live Smooth Streaming for CloudFront Amazon DynamoDB In-Console Item Updating Amazon Simple Workflow Service EMR Supports Hive 0.8.1 Direct Connect AWS management console ElastiCache in Oregon & Sao Paulo RDS Oracle Enterprise Manager Two new locations for AWS Direct Connect Amazon S3 Lower Prices VM Export for Amazon EC2 Amazon DynamoDB Lower Minimum Provisioned Table Throughput AWS CloudFormation for VPC AWS Console Enhancements for ELB Provisioned IOPS for Amazon EBS Amazon DynamoDB in Europe RDS MySQL Read Replica in VPC Reserved Instances for Red Hat Enterprise Linux Storage Gateway in South America Elastic Beanstalk Available in the EU High I/O Instances for Amazon EC2 CloudFront Live Streaming SES Announces Domain Verification CloudWatch Metrics for EC2 Status Checks PHP and Git for Elastic Beanstalk CloudFront Dynamic Content Support DKIM-Sign Your Emails with Amazon SES RDS Increases Backup Retention Billing Alerts Using CloudWatch AWS Elastic Beanstalk Now Available in US West (Oregon) and US West (Northern California) Amazon RDS Free Trial program API and IAM for Storage Gateway MFA-protected API access Amazon EC2 Medium Instances Managed Services for Win Developers Multiple IP Addresses for Amazon EC2 Instances in Amazon VPC 64-bit AMI on Small & Medium RDS Oracle Multi-AZ Enhancements Q1 Q2 July / August
  25. 25. New: Amazon RDS Provisioned IOPS • New high performance storage option • Start with 1,000 IOPS and scale to 10,000 IOPS per DB instance • Ideal for production workloads • Launched this week
  26. 26. Amazon Virtual Private Cloud (VPC) • Connect directly to the Internet (public subnets) – • Connect to the Internet using Network Address Translation (private subnets) – • Connect securely to your corporate datacenter • Combine connectivity methods to match the needs of your application
  27. 27. AWS Direct Connect • Private secure connection to AWS AWS Cloud • Bypass the public Internet AWS Direct Connect • High bandwidth and predictable latency InternetCorporate Data Center
  28. 28. AWS Storage Gateway Easily backup on-premises data to AWS Snapshots in S3 Amazon S3 Store snapshots in Amazon S3 for backup and disaster recovery Simple software appliance - no changes required to your on-premises architectureAWS Storage Gateway Your Data Center
  29. 29. Amazon Simple Workflow Service • Run application workflows and business processes on AWS Amazon SWF • Manage processes across Cloud, mobile and on-premises environments • Use any programming language forCloud Mobile On Premises workflow logic
  30. 30. IAM IDENTITY FEDERATION
  31. 31. Amazon DynamoDB Non Relational (NoSQL) Database Fast & predictable performance Seamless Scalability Zero administration
  32. 32. Amazon CloudSearch Fully managed search service Up and running in less than an hour Automatically scales for data and traffic Starting at less than $100 / month
  33. 33. Amazon EBS Provisioned IOPS Designed to deliver within 10% of their provisioned performance 99.9% of the time Up to 1,000 IOPS per volume Priced at ~$0.125 per GB-month of provisioned storage & ~$0.10 per provisioned IOPS-month
  34. 34. High I/O Instances for EC2 Very high, low latency, disk I/O performance using SSD-based local instance storage Ideal for high performance clustered databases and NoSQL databases like Cassandra and MongoDB.
  35. 35. SQL Server & .NET Beanstalk • Fully managed Express,Web, Standard and Enterprise Editions of SQL Server 2008 R2 .NET • SQL Server (Express Edition) covered under the free usage tier for a full year Text • Elastic Beanstalk leverages the Windows Server 2008 R2 AMI and IIS 7.5SQLServer • Deploy using AWS Toolkit for Visual Studio
  36. 36. PHP & Git Deployment for AWS Beanstalk git push Elastic Beanstalk • Run and manage existing PHP applications with no changes to application code PHP • Provides full control over theYour App Apache HTTP infrastructure and the software Server Amazon Linux Elastic Load Balancer yourApp.elasticbeanstalk.com
  37. 37. AWS Marketplace Find, buy and run software running on AWS More than 250 listings at launch Sell your software or SaaS app to our hundreds of thousands of customers aws.amazon.com/marketplace
  38. 38. Amazon Glacier for Long Term Archive • Secure and Cost effective Offsite data archiving • Tape Replacement for backup and recovery • Long term digital preservation for historical and digital information
  39. 39. The Eight Transformations of Cloud Computing
  40. 40. A common misconception:cloud computing is only about…. Saving money
  41. 41. Cloud Transforms what’s possible
  42. 42. Transformation 1:Distributed Architectures Made Easy High Availability
  43. 43. Building Distributed Architectureswith Traditional Infrastructure is Difficult
  44. 44. Cloud Computing Makes This Easier Distributed Multi-AZ Building Blocks Loosely CoupledInfrastructure Services Process Coordination AWS Regions S3 SWF EC2 Instances Availability Zones DynamoDB SNS Elastic Load RDS Balancer SQS
  45. 45. Architecture Templates for Common Patterns MICROSOFT SHAREPOINTaws.amazon.com/architecture
  46. 46. … open sourceSimian Armyavailable now(Github.com)
  47. 47. Transformation 2:Embracing the security advantages of shared systems
  48. 48. ApplicationsFlexibility to Choose the Right Security Model for Each Application Your Apps Infrastructure AWS Security Infrastructure SOC 1/SSAE 16/ISAE 3402, Every Customer Gets the Highest ISO 27001, PCI DSS, HIPAA, ITAR, FISMA Moderate, FIPS 140-2 Level of Security
  49. 49. Kit, go fasterTransformation 3: From Scaling by Architecture …to Scaling By Command Yes Michael
  50. 50. Scaling by Architecture: NoSQL Database Cluster Set up Config & Shard & Rinse &more servers Tune Repartition Repeat
  51. 51. Scaling by Command with Amazon DynamoDB Amazon DynamoDB Data is automatically spread across enough hardware to deliver single digit millisecond latency.
  52. 52. Transformation 4:•A Supercomputer in the Hands of Every Developer
  53. 53. Supercomputers used to be Privileges of the EliteExpensiveRationed timeOnly for the “highest value” jobs
  54. 54. Supercomputers by the Hour… for Everyone.AWS built the 42nd fastest supercomputer in the world1,064 Amazon EC2 CC2 instances with17,024 cores240 teraflops cluster (240 trillion calculations per second)Less than $1,000 per hour
  55. 55. Transformation 5:Experiment Often & Fail Quickly
  56. 56. Traditional Infrastructure Drives up the Cost of Failure … Innovation SuffersHow many big tickettechnology ideas can yourbudget tolerate?
  57. 57. Experiment Often & Fail Quickly with AWS     Cost of failure falls dramaticallyPeople are free to try out new ideas    More risk taking, more innovation     
  58. 58. Transformation 6:Big Data without Big Servers
  59. 59. Attacking Big Data Problems Shouldn’t Be This Complicated Storing Massive Data Investing In Expensive Volumes Into A Huge Data Server Clusters To Process Warehouse The Data
  60. 60. The Cloud Makes This a Lot Simpler Hadoop Clusters Amazon S3Amazon DynamoDB Amazon EMR Load Data in Organize & Visualize the Cloud Analyze Data Results 1 2 3
  61. 61. Transformation 7:Mobile Ecosystem for a Mobile-First World
  62. 62. Building MobileApplications on Your Own is Hard
  63. 63. Rich media experienceLocation context awareReal-time presence drivenSocial graph basedUser generated contentRecommendationsIntegration w/ social networksVirtual goods economyAdvertisement / premium supportMulti-device access
  64. 64. Cloud Mobile Ecosystem
  65. 65. Transformation 8:Ubiquitous Content Access not Content Copies
  66. 66. Content and apps were device specific and needed to be replicated
  67. 67. Now the cloud is the content hub
  68. 68. The AWS MissionEnable businesses and developers to use web services to build scalable, sophisticated applications
  69. 69. FREE TIERhttp://aws.amazon.com/
  70. 70. 4 Categories1. Big Data & High Performance Computing2. Gaming3. Consumer Applications4. Business ApplicationsProcess Prizes1. Submit business plans and • 4 Grand prize winners receive technical uses of AWS $50,000 in cash, $50,000 in AWS service credits, and2. 12 finalists, San more. Francisco, Jan 23/24 • 8 finalists receive $10,000 in AWS credits. 20 semi-finalists receive $2,000 in AWS credits.
  71. 71. werner@amazon.com

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