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Opening Keynote

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The opening Keynote from the AWS Summit Tel Aviv 2016.

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Opening Keynote

  1. 1. Harel Ifhar Regional Manager Amazon Web Services, Israel
  2. 2. Break-Out Sessions23 Partner Exhibitors22 Customer Speakers10 Attendees 2,700+
  3. 3. 08:30-09:00 10:00-12:00 Registration, Partner & Solutions Expo Opening Keynote: Jeff Barr, Director, AWS Evangelism Guy Ernest, BDM, Machine Learning 09:00-17:00 Hand-on Labs 12:00-13:00 Lunch, Partner & Solutions Expo 13:00-17:00 Breakout Sessions >> Today’s Structure
  4. 4. Breakout Sessions Big Data & Analytics Application Development on AWS Transforming Enterprise IT DevOps & Automation AWS Summit 2016 App
  5. 5. Come Meet Us AWS BUSINESS AWS TECHNICAL
  6. 6. AWS Training Online videos & labs Start working with an AWS service in minutes with free online instructional videos and labs Instructor-led courses Learn to design, deploy, and operate highly available, cost-effective, and secure applications on AWS Certification Validate technical skills with the AWS platform and gain recognition for your expertise
  7. 7. Get hands-on experience with the AWS Management Console in a variety of common use cases, giving you practice in a live AWS environment. Visit Hands-On-Labs
  8. 8. Free Training Free Support Period 1:1 Office Hours Free Trials of Developer Tools AWS Promotional Credit Access to AWS Start-up Community
  9. 9. Account Managers Technical Account Managers Solutions Architects Technical Evangelist We are Hiring
  10. 10. @AWScloud #AWSSummit
  11. 11. Gold Sponsors
  12. 12. Silver Sponsors
  13. 13. Bronze Sponsors
  14. 14. Jeff Barr Director AWS Evangelism Guy Ernest Principal BDM Machine Learning
  15. 15. From 2010
  16. 16. AWS In 2016: 1,000,000+ Active Customers Per Month 64% YOY Growth Q1 2015 TO Q1 2016
  17. 17. AWS In 2016: 1,000,000+ Active Customers Per Month 10x Compute Capacity In Use Of 14 Others, Combined 64% YOY Growth Q1 2015 TO Q1 2016
  18. 18. $10B+1,000,000+ Active Customers Per Month 10x Compute Capacity In Use Of 14 Others, Combined AWS In 2016: 64% YOY Growth Q1 2015 TO Q1 2016
  19. 19. The Technology Platform Of Choice
  20. 20. Largest Number Of Start-Up Customers
  21. 21. Largest Number Of Enterprise Customers
  22. 22. Largest Number Of Public Sector Customers
  23. 23. Broadest Ecosystem Of System Integrators
  24. 24. Broadest Ecosystem Of ISVs
  25. 25. Innovation Across Virtually Every Industry 98% Reduction In Time For Clinical Trials Millions Of Concurrent Players At Launch Petabytes Of Realtime Data Per Season Replay Billions Of Trades Instantly
  26. 26. AWS Summit Amir ish-Shalom, Chief Architect June 2016
  27. 27. What we do • Messaging (incl. group) • Rich media: pictures, videos, audio, files, stickers and gifs • Full multiple device support • HD video & phone calls • Viber out & Viber In • Public Chats & Games • Secure End to End Encryption
  28. 28. Everybody’s vibing • 775+ Million users worldwide • Over 500 Million installs on Android alone • Globally used in 230 countries • Top 8 in All-Time Play Downloads
  29. 29. App ServicesManagement Tools AnalyticsNetworking Storage & Content Delivery Database Compute AWS Service Usage Amazon Kinesis Amazon EC2 Amazon EMRAmazon Route 53Amazon VPCDynamoDB Amazon RDSAmazon Redshift Amazon ElastiCache Amazon SQSAWS CloudFormation AWS Data Pipeline Amazon S3 Amazon Glacier CloudFrontAmazon Lambda CloudWatchElastic Load Balancer
  30. 30. New Years Eve International Women's Day Global Release of New Viber Feature Major Sporting Event Security Incident Competitor Banned by Certain Countries
  31. 31. From Messaging to a Platform CALLS CALLS & MESSAGING GROUP CHATS WITH RICH MEDIA SOCIAL & GAMES OPEN API
  32. 32. Interaction via Rich Interfaces VIBERBusinesses Developers Services Users Users Users CHAT AI INTERFACES BOT API
  33. 33. Music Service* * Sample Use Case
  34. 34. E-commerce Service* * Sample Use Case
  35. 35. * Sample Use Case Creative Service*
  36. 36. Want to create a bot for Viber? • Connect your service to Viber’s +750M user base • Enjoy direct access to Viber’s R&D in Israel • Receive exclusive early access to the bot API • Register today at helpme.viber.com/bots and participate in our beta bot program
  37. 37. We Are Hiring Architects Developers DevOps Big Data Engineers QA Support Many more…
  38. 38. Patterns For Innovation
  39. 39. Patterns For Innovation 1: Remove Constraints 2: Observe And Connect 3: Go Past The Status Quo
  40. 40. Patterns For Innovation 1: Remove Constraints 2: Observe And Connect 3: Go Past The Status Quo
  41. 41. Unbound Creativity Through Technology
  42. 42. INFRASTRUCTURE SERVICES PLATFORM SERVICES ENTERPRISE SERVICES SECURITY & COMPLIANCE MARKETPLACE PHYSICAL INFRASTRUCTURE COMPUTE STORAGE DATABASES NETWORKING MONITORING ANALYTICS APP SERVICES MOBILE SERVICES DEV & OPS IOT MIGRATION HYBRID VIRTUAL DESKTOPS CORPORATE EMAIL COLLABORATION IDENTITY ACCESS CONTROL KEY MANAGEMENT CONFIG COMPLIANCE AUDITING BUSINESS APPS BUSINESS INTELLIGENCE SECURITY DEVOPS TOOLS NETWORKING REGIONS AVAILABILITY ZONES EDGE POPS GLOBAL NETWORK GOVCLOUD
  43. 43. INFRASTRUCTURE SERVICES PLATFORM SERVICES ENTERPRISE SERVICES SECURITY & COMPLIANCE MARKETPLACE PHYSICAL INFRASTRUCTURE COMPUTE STORAGE DATABASES NETWORKING MONITORING ANALYTICS APP SERVICES MOBILE SERVICES DEV & OPS IOT MIGRATION HYBRID VIRTUAL DESKTOPS CORPORATE EMAIL COLLABORATION IDENTITY ACCESS CONTROL KEY MANAGEMENT CONFIG COMPLIANCE AUDITING BUSINESS APPS BUSINESS INTELLIGENCE SECURITY DEVOPS TOOLS NETWORKING REGIONS AVAILABILITY ZONES EDGE POPS GLOBAL NETWORK GOVCLOUD
  44. 44. INFRASTRUCTURE SERVICES COMPUTE STORAGE DATABASES NETWORKING MONITORING PLATFORM SERVICES ANALYTICS APP SERVICES MOBILE SERVICES DEV & OPS IOT ENTERPRISE SERVICES MIGRATION HYBRID VIRTUAL DESKTOPS CORPORATE EMAIL COLLABORATION SECURITY & COMPLIANCE IDENTITY ACCESS CONTROL KEY MANAGEMENT CONFIG COMPLIANCE AUDITING MARKETPLACE BUSINESS APPS BUSINESS INTELLIGENCE SECURITY DEVOPS TOOLS NETWORKING PHYSICAL INFRASTRUCTURE REGIONS AVAILABILITY ZONES EDGE POPS GLOBAL NETWORK GOVCLOUD • GENERAL PURPOSE (M4) • COMPUTE OPTIMIZED (C4) • MEMORY OPTIMIZED (R3, X1) • GPU OPTIMIZED (G2) • STORAGE OPTIMIZED (D2) • IO OPTIMIZED (I2) • LOW COST, BURST-ABLE (T2) • DEDICATED INSTANCES
  45. 45. INFRASTRUCTURE SERVICES COMPUTE STORAGE DATABASES NETWORKING MONITORING PLATFORM SERVICES ANALYTICS APP SERVICES MOBILE SERVICES DEV & OPS IOT ENTERPRISE SERVICES MIGRATION HYBRID VIRTUAL DESKTOPS CORPORATE EMAIL COLLABORATION SECURITY & COMPLIANCE IDENTITY ACCESS CONTROL KEY MANAGEMENT CONFIG COMPLIANCE AUDITING MARKETPLACE BUSINESS APPS BUSINESS INTELLIGENCE SECURITY DEVOPS TOOLS NETWORKING PHYSICAL INFRASTRUCTURE REGIONS AVAILABILITY ZONES EDGE POPS GLOBAL NETWORK GOVCLOUD • OBJECT, ARCHIVE • FILESYSTEM & BLOCK STORE • GENERAL PURPOSE (SSD) • PROVISIONED IOPS (SSD) • MAGNETIC
  46. 46. Solid State Latency-sensitive, Transactional Workloads Consistent High IOPS "Burst" Model Innovation In Block Storage
  47. 47. Can We Innovate With Magnetic Media?
  48. 48. Two New EBS Volume Types Built For Throughput Throughput Optimized HDD (ST1) Up To 500mb/S $0.045 Per Gb/Month Cold HDD (SC1) Up To 250mb/S $0.025 Per Gb/Month
  49. 49. The Industry’s Best Price/Performance Block Storage For Big Data Workloads Processing Logs Streaming Data Processing Data Analytics With Map/Reduce Data Warehousing Less Frequently Accessed
  50. 50. Mobile Engagement Platform Social Commerce Solutions Platform For Operational Intelligence Social Gaming Cloud-delivered, Next-generation Security Services Open Source, Scalable Platform For Apache Kafka
  51. 51. INFRASTRUCTURE SERVICES COMPUTE STORAGE DATABASES NETWORKING MONITORING PLATFORM SERVICES ANALYTICS APP SERVICES MOBILE SERVICES DEV & OPS IOT ENTERPRISE SERVICES MIGRATION HYBRID VIRTUAL DESKTOPS CORPORATE EMAIL COLLABORATION SECURITY & COMPLIANCE IDENTITY ACCESS CONTROL KEY MANAGEMENT CONFIG COMPLIANCE AUDITING MARKETPLACE BUSINESS APPS BUSINESS INTELLIGENCE SECURITY DEVOPS TOOLS NETWORKING PHYSICAL INFRASTRUCTURE REGIONS AVAILABILITY ZONES EDGE POPS GLOBAL NETWORK GOVCLOUD • MULTI-AZ REPLICATION • READ REPLICAS • LIKE FOR LIKE MIGRATION • CROSS-ENGINE MIGRATION AMAZON AURORA
  52. 52. INFRASTRUCTURE SERVICES PLATFORM SERVICES ENTERPRISE SERVICES SECURITY & COMPLIANCE MARKETPLACE PHYSICAL INFRASTRUCTURE COMPUTE STORAGE DATABASES NETWORKING MONITORING ANALYTICS APP SERVICES MOBILE SERVICES DEV & OPS IOT MIGRATION HYBRID VIRTUAL DESKTOPS CORPORATE EMAIL COLLABORATION IDENTITY ACCESS CONTROL KEY MANAGEMENT CONFIG COMPLIANCE AUDITING BUSINESS APPS BUSINESS INTELLIGENCE SECURITY DEVOPS TOOLS NETWORKING REGIONS AVAILABILITY ZONES EDGE POPS GLOBAL NETWORK GOVCLOUD
  53. 53. PLATFORM SERVICES ANALYTICS APP SERVICES MOBILE SERVICES DEV & OPS IOT ENTERPRISE SERVICES MIGRATION HYBRID VIRTUAL DESKTOPS CORPORATE EMAIL COLLABORATION INFRASTRUCTURE SERVICES COMPUTE STORAGE DATABASES NETWORKING MONITORING MARKETPLACE BUSINESS APPS BUSINESS INTELLIGENCE SECURITY DEVOPS TOOLS NETWORKING PHYSICAL INFRASTRUCTURE REGIONS AVAILABILITY ZONES EDGE POPS GLOBAL NETWORK GOVCLOUD INFRASTRUCTURE SERVICES IDENTITY ACCESS CONTROL KEY MANAGEMENT CONFIG COMPLIANCE AUDITING • IDENTITY POLICIES • LOCATION POLICIES • TIME-BASED POLICIES • INDIVIDUAL API CALLS • KEY ROTATION • TEMPORARY CREDENTIALS • POLICY SIMULATOR
  54. 54. INFRASTRUCTURE SERVICES PLATFORM SERVICES ENTERPRISE SERVICES SECURITY & COMPLIANCE MARKETPLACE PHYSICAL INFRASTRUCTURE COMPUTE STORAGE DATABASES NETWORKING MONITORING ANALYTICS APP SERVICES MOBILE SERVICES DEV & OPS IOT MIGRATION HYBRID VIRTUAL DESKTOPS CORPORATE EMAIL COLLABORATION IDENTITY ACCESS CONTROL KEY MANAGEMENT CONFIG COMPLIANCE AUDITING BUSINESS APPS BUSINESS INTELLIGENCE SECURITY DEVOPS TOOLS NETWORKING REGIONS AVAILABILITY ZONES EDGE POPS GLOBAL NETWORK GOVCLOUD
  55. 55. Move Fast Without Sacrificing Control
  56. 56. OrMove Fast Stay Secure
  57. 57. Broadest Set Of Accreditations & Certifications Glacier Vault Lock & SEC Rule 17a-4(f) 27018
  58. 58. Broadest Services To Secure Applications Virtual Private Cloud Web Application Firewall Networking
  59. 59. Broadest Services To Secure Applications Virtual Private Cloud Web Application Firewall IAM Active Directory Integration SAML Federation Networking Identity
  60. 60. Broadest Services To Secure Applications Virtual Private Cloud Web Application Firewall Key Management Service CloudHSM Serverside Encryption IAM Active Directory Integration SAML Federation Encryption Encryption SDK Networking Identity
  61. 61. Compliance Config Cloud Trail Service Catalog Config Rules Inspector Networking Virtual Private Cloud Web Application Firewall Encryption Key Management Service CloudHSM Serverside Encryption Encryption SDK Identity IAM Active Directory Integration SAML Federation Broadest Services To Secure Applications
  62. 62. Config Cloud Trail Service Catalog Config Rules Inspector Virtual Private Cloud Web Application Firewall Key Management Service CloudHSM Serverside Encryption IAM Active Directory Integration SAML Federation Broadest Services To Secure Applications Amazon Inspector: Now Generally Available ComplianceEncryption Encryption SDK Networking Identity
  63. 63. What’s Being Assessed? Detect & Remediate Security Issues Early & Often With Amazon Inspector Network, VMS, OS & Application Configurations
  64. 64. What’s Being Assessed? Network, VMS, OS & Application Configurations Built-in Content Library Check Common Security Standards & Vulnerabilities Detect & Remediate Security Issues Early & Often With Amazon Inspector
  65. 65. What’s Being Assessed? Built-in Content Library Detailed Lists Detailed Dashboard Detect & Remediate Security Issues Early & Often With Amazon Inspector Network, VMS, OS & Application Configurations Check Common Security Standards & Vulnerabilities
  66. 66. What’s Being Assessed? Built-in Content Library Detailed Lists Detailed Dashboard Full Audit Trails Track What Tests Were Performed When And Their Results Detect & Remediate Security Issues Early & Often With Amazon Inspector Network, VMS, OS & Application Configurations Check Common Security Standards & Vulnerabilities
  67. 67. AndMove Fast Stay Secure
  68. 68. Automate Everything
  69. 69. Spin Up Environment QA Environment Deploy App Build App Test App QA App End To End Continuous Delivery With Elastic Beanstalk
  70. 70. App Java, .Net, Php, Node.Js, Python, Ruby, Go Container Docker, Multi- Container Components Of Apps & Elastic Beanstalk
  71. 71. App Java, .Net, Php, Node.Js, Python, Ruby, Go Container Docker, Multi- Container Ami, App Server, Web Server Platform Components Of Apps & Elastic Beanstalk
  72. 72. App Java, .Net, Php, Node.Js, Python, Ruby, Go Instances Auto- Scaling Container Docker, Multi- Container Load BalancingAmi, App Server, Web Server Health Checks Platform Components Of Apps & Elastic Beanstalk
  73. 73. App Java, .Net, Php, Node.Js, Python, Ruby, Go Instances Auto- Scaling Container Docker, Multi- Container Load BalancingAmi, App Server, Web Server Health Checks Platform Components Of Apps & Elastic Beanstalk
  74. 74. Can We Remove More Of The Maintenance Burden For Web Apps?
  75. 75. Platform Updates For Elastic Beanstalk Safely And Automatically Keep Your Web APP Platform Up To Date
  76. 76. Keep Your Application Platform Up-to-date, Automatically Stay In Control Of Platform Updates Safely Perform Updates While Maintaining Availability Managed Platform Updates For Elastic Beanstalk
  77. 77. v2 Request Auto-scaling Group Load Balancer
  78. 78. Auto-scaling Group“Green” v2 Auto-scaling Group Load Balancer “Blue” Request
  79. 79. v2 Auto-scaling Group Load Balancer Auto-scaling Group “Blue” “Green” Request
  80. 80. v2 Auto-scaling Group Load Balancer Auto-scaling Group “Blue” “Green” Request
  81. 81. Load Balancer v2 Auto-scaling Group Auto-scaling Group “Blue” “Green” Request
  82. 82. Load Balancer Auto-scaling Group Request
  83. 83. Simplify, Relentlessly
  84. 84. Amazon S3: Simple By Name, Simple By Nature Simplicity Scalability Low Cost Reliability Low Latency
  85. 85. Building Blocks For Internet-scale Apps Amazon S3 Storage
  86. 86. Can We Apply The Same Approach To All Application Components?
  87. 87. Amazon DynamoDB Data Store Building Blocks For Internet-scale Apps Amazon S3 Storage
  88. 88. Amazon DynamoDB: An Internet Scale Data Store Simplicity Scalability Low Cost Reliability Low Latency
  89. 89. Over 200 Million UsersOver 4 Billion Items Stored Millions Of Ads Per Month 130+ Million New Users In 1 Year 150+ Million Messages Per Month Statcast Uses Burst Scalability For Many Games On A Single Day Over 5 Billion Items Over 200 Million Messages Processed Daily Cognitive Training 5+ Million Registered Users Wearable And Iot Solutions 170,000 Concurrent Players Massive Scale Data Storage
  90. 90. Improving Availability at Amazon
  91. 91. AWS Lambda FunctionsData Store Building Blocks For Internet-scale Apps Amazon S3 Storage Amazon DynamoDB
  92. 92. AWS Lambda: A Serverless Compute Platform Simplicity Scalability Low Cost Reliability Low Latency
  93. 93. Deploy Your Code In Seconds Sub-second Metering No Servers To Procure, Provision Or Manage AWS Lambda: Internet-Scale Compute Platform
  94. 94. Mobile Chat App Ad Data Analytics And Routing Mobile App Analytics Image Content Filtering Real-time Video Ad Bidding News Content Processing Gene Sequence Search Cloud Telephony Data Processing Web Applications Web Applications Threat Intelligence And Analytics News Content Processing Game Metrics Analytics Serverless Web Applications
  95. 95. Html In S3 JavaScript Cognito API Gateway DynamoDB Search Recommend Create/Update Serverless Web Applications
  96. 96. Node.Js Web App Server-sent Event Streaming Response Query S3 Lambda Cascade Function N Lambda Cascade Function 0 Lambda Counting Function 0 User Lambda Counting Function 0 Lambda Counting Function 0 Lambda Counting Function 0 Web UI Cascade Process Serverless Data Processing
  97. 97. Internet Of Things
  98. 98. Config Rules Cloudwatch Events Lifecycle Hooks Scheduled Jobs Ecosystem Connective Tissue Of AWS Environments
  99. 99. APIs Email Messaging Notification Monitoring EncryptionAmazon S3 Storage AWS Lambda Functions Amazon DynamoDB Data Store Services Not Servers: A Broad Serverless Platform
  100. 100. Patterns For Innovation 1: Remove Constraints 2: Observe And Connect 3:Go Past The Status Quo
  101. 101. Driven By Data
  102. 102. Shimon Tolts General Manager, Data Solutions, ironSource ironSource Atom Data Flow Management
  103. 103. About ironSource: Our Vision To give every developer, device manufacturer and mobile carrier on the planet the tools to achieve greater business success.
  104. 104. About ironSource: ironSource in Numbers 700 Employees Sep. 2010 Established 50% R&D Employees 700 Advertisers 80K Partnered Apps 100M Devices using ironSource solutions shipping in 2016 TEL AVIV ISRAEL SAN FRANCISCO UNITED STATES NEW YORK UNITED STATES LONDON UNITED KINGDOM BANGALORE INDIAHONG KONG CHINA KIEV UKRAINEBEIJING CHINA SHANGHAI CHINA
  105. 105. About ironSource: ironSource Hypergrowth People Reached Each Month 4200 Apps Installed Every Minute with the ironSource Platform Registered & Analyzed Data Events Every Month 160B 800M 50B 0 100B 150B 200B Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016 Mar 2016 Apr 2016 May 2016
  106. 106. We needed a way to manage this data: Our Business Challenge ProcessCollect Store
  107. 107. A lot of beer later…. Or, the story of ironSource’s data collection and management solution
  108. 108. David Fitcher From London, United Kingdom The User Journey Touchpoint #1 Customizing a new device David bought a new LG device. Installed 12 apps overall, 6 were games. Gender: Male 76% Probability Age: 25-35 95% Probability User Profile: Casual Gamer 81% Probability Touchpoint #2 Using a mobile app David is now playing a game which uses our SDK. What we already know: Probably a ‘Casual Gamer’ What we offer: Rewarded video ads for casual gaming apps User Profile: Casual Gamer 95% Probability Subcategory Interest: Simulation Games LTV Projection: High One month later… What we know now:
  109. 109. Data Flow Management Solution
  110. 110. Everybody needs a data pipeline The AWS platform allowed us to build on top of it with an infrastructure that is exactly tailored to our clients’ needs. Maximum Flexibility Any data, from any source, in any format. Infinite Scalability Adapt to your evolving needs with a pay-as-you-go model. Own Your Data We manage the flow, the data is yours.
  111. 111. 10 Million Free Monthly Events Thank you! shimont@ironsrc.com @shimontolts
  112. 112. S3 Data Store Of Record High Performance Databases RDS DynamoDB Analytics Clusters Hadoop On EMR Spark On EMR Predictive Analytics Machine Learning Elasticsearch Service Elasticsearch Data Warehouse Redshift Streaming Data Kinesis Streams Core Components For Big Data Workloads
  113. 113. Persistent Connectivity Moving Data To The Cloud
  114. 114. Small & Frequent Huge, Less Frequent Medium & Often Persistent Connectivity Moving Data To The Cloud
  115. 115. Small & Frequent Huge, Less Frequent Medium & Often Persistent Connectivity Moving Data To The Cloud
  116. 116. Kinesis Streams Build Custom Applications To Collect & Analyze Streaming Data Real Time Streaming Data With Amazon Kinesis
  117. 117. Kinesis Streams Build Custom Applications To Collect & Analyze Streaming Data Kinesis Firehose Real Time Streaming Data With Amazon Kinesis Easily Load Streaming Data Into AWS
  118. 118. Kinesis Streams Build Custom Applications To Collect & Analyze Streaming Data Kinesis Firehose Real Time Streaming Data With Amazon Kinesis Easily Load Streaming Data Into AWS Elasticsearch Integration
  119. 119. Kinesis Analytics Run Standard SQL Queries Over Streaming Data Kinesis Streams Build Custom Applications To Collect & Analyze Streaming Data Kinesis Firehose Real Time Streaming Data With Amazon Kinesis Easily Load Streaming Data Into AWS Elasticsearch Integration
  120. 120. Small & Frequent Huge, Less Frequent Medium & Often Persistent Connectivity Moving Data To The Cloud
  121. 121. Long Distance From AWS Region Large Size Objects Large Number Of Objects Moving Data To The Cloud: Limited By The Speed Of Light
  122. 122. Can We Use The AWS Global Network To Speed Up Data In Both Directions?
  123. 123. Accelerate Transfers To Amazon S3 Using The AWS Edge Network Amazon S3 Transfer Acceleration
  124. 124. 300% Faster For Global Use Cases Even Faster In Others No Cost Unless It’s Faster Amazon S3 Transfer Acceleration
  125. 125. Small & Frequent Huge, Less Frequent Medium & Often Persistent Connectivity Moving Data To The Cloud
  126. 126. Snowball Petabyte Scale Data Transport Service
  127. 127. Small & Frequent Huge, Less Frequent Medium & Often Persistent Connectivity Moving Data To The Cloud
  128. 128. Connect With Customers Wherever They Are
  129. 129. The Best Mobile Apps Run On AWS
  130. 130. Mobile Device Mobile Backend The Duality Of Devices
  131. 131. M o b i l e A n a l y t ic s Data And Content Analytics Mobile Device Mobile Backend The Duality Of Devices S 3D y n a m o DB R D S
  132. 132. S N S Notifications M o b i l e A n a l y t ic s Data And Content Analytics Mobile Device Mobile Backend The Duality Of Devices S 3 R D SD y n a m o DB
  133. 133. S N S Notifications S 3 M o b i l e A n a l y t ic s R D S Data And Content Analytics Mobile Device Mobile Backend A m a z o n C o g n i t o A P I G a t e wa y L a m b d a L a m b d a L a m b d a The Duality Of Devices D y n a m o DB
  134. 134. Amazon Cognito: A Hidden Gem S t o r e & S y n c D a t a S a f e g u a r d A W S C r e d e n t i a l s G u e s t A c c e s s S o c i a l I d e n t i t y & L o g i n
  135. 135. Y o u r I d e n t i t y P o o l S t o r e & S y n c D a t a S a f e g u a r d A W S C r e d e n t i a l s G u e s t A c c e s s S o c i a l I d e n t i t y & L o g i n Amazon Cognito: A Hidden Gem
  136. 136. Easy User Management Lambda Driven Workflows Multi-factor Authentication Fully Managed Identity Pools with Amazon Cognito Email And Phone Number Verification
  137. 137. The Israeli Big Data Health Research Cloud Empowered by AWS Big Data & AWS SI
  138. 138. Big Data & Advanced Analytics Can Transform the Healthcare System Wealth of Data, existing & future HMOs - over 20 years of extensive Patients Admin & Clinical Data General Hospitals Extensive Admin Data and an on going process of complementing Clinical Data
  139. 139. Environmental & Health Big Data Environmental Data Clinical Data from EMRsMedical Wearable DevicesSocioeconomic Data child growth & development ? Influence on
  140. 140. But we must address Privacy, Security & Ethics concerns
  141. 141. The Vision: Democratizing Research, Transforming Healthcare, Protecting the Data Advancing and Transforming Healthcare • Create a powerful, state of the art, research environment, to allow researchers to leverage wealth of healthcare data in Israel, to promote health and advance medicine in Israel and globally. • The cloud will be open to researchers from health organizations, academy, pharma & life science companies or any other health advocate wither local or global. While protecting the Interests of the Citizens of Israel • The Data will Be De-Identified with minimal compromise to it’s analytical value. • The research environment will be tightly secured, with minimal compromise research capabilities. • The ethics will be regulated with minimal compromise to the openness of the research cloud.
  142. 142. The Research Cloud is based on a Portfolio of Analytical Tools, Data & Startups Analytical Tools & Services Content & Data Sets Startups
  143. 143. DR. Limor Boaz, Clalit Business Objects, Lumira DR. Sasi Saar, MOH, SAS DR. Tobi Tubias, MOH Tableau Every Researcher is provisioned with a dedicated Isolated Research Environment Prof. Mick Strats , Merk Microstrategy Prof. Arnold Layne, NYU Hadoop, Spark, Weka, R
  144. 144. The Research Environments are Provisioned on AWS Cloud for every approved Research
  145. 145. De-Identified Central Data Lake The Israeli Health System MOH Isolated Domain on Prem Big Data Health Research Cloud The Architecture is Security & Privacy Aware
  146. 146. The Underlying Infrastructure is Based on AWS Technologies Benefits for Using The AWS Cloud Affordabili ty Security Aware Adaptabili ty Innovatio n as a Practice Elasticity Big Data Support Devops & provisioni ng Federated Billing Pay as you Grow (or not)
  147. 147. The Big Data Research Cloud is part of (and an Enabler) for the Digital Health Transformation Supported By The Digital Israel Initiative
  148. 148. Call For Innovation & Innovators Do you Have the Next Big Idea that can help us Transform Health Care ? If you think that your startup can make a difference Tell us about your Startup at digital-israel@MOH.GOV.IL If you want to join our digital teams Tell Us About Yourself at digital-Team@MOH.GOV.IL
  149. 149. Thank You Big Data & AWS SI
  150. 150. Patterns For Innovation 1: Remove Constraints 2: Observe And Connect 3: Go Past The Status Quo
  151. 151. Statcast Personal Finances Healthcare Digital Web E-commerce App Platform Digital Content Media Web SitesWeb Crm Digital Media Digital Services Education Analytics From Experiments To Digital Transformation
  152. 152. Development & Test All Together New Applications Digital Analytics Mobile DC Migration Mission Critical Apps All In 1 2 3 4 The Journey To AWS Is A Well Trodden Path
  153. 153. The Destination For Many Enterprises: All In
  154. 154. Integrated Networking Hybrid App Deployments Integrated Networking Hybrid App Deployment Integrated Devops Management Realtime Data Integration Integrated Resource Management Integrated Networking Integrated Devops Management Integrated Networking Data Integration Hybrid App Deployment Integrated NetworkingIntegrated Networking Integrated Security Data Integration Integrated Networking Automated And Integrated Back-ups Hybrid As A Stepping Stone
  155. 155. On- Premises Virtual Private Cloud Direct Connect AWS Config Storage Gateway Integrated Networking Directory Service Identity Federation Integrated Identity Integrated Management AWS Cloudtrail Backups Opsworks Deployment Codedeploy Vcenter & System Center Plugins Metered Billing Marketplace AWS Broad Services For Hybrid Applications
  156. 156. Tanja Talmon CDDO and Business Development
  157. 157. • Isracard was founded in Israel in 1975 • ~ 150 different systems • ~ 4.7 Million cards • ~ 100,000 Merchants • ~ 3 Million transaction per day Turnover - 125 billion NIS 48% 26% 26% Business card
  158. 158. Enables penetration of alternative solutions with no regulations and legacy boundaries Banks Startups Tech Giants Industry under disruption
  159. 159. The new competition
  160. 160. Co-opetition Strategy Know How Ride on Isracard’s experience and expertise in payments, regulations and the consumers Brand and PR Enjoy Isracard’s strength to introduce your product and raise awareness Distribution Channel Leverage Isracard’s wide network among consumers and businesses Beta Site Take your product to the next level based on Isracard’s data and operation
  161. 161. Testing their solutions • Requires significant IT involvement, to open and secure solution-dedicated testing environments • Industry data and connectivity regulations create several road-blocks Finding the right startups Navigating through thousands of startups to find the best solutions is time and money consuming The Challenge – becoming Innovation Best of Breed
  162. 162. A Pilot-as-as-Service platform that enables enterprises and startups to easily connect and run PoCs together, on secure, remote servers. And then came...
  163. 163. To date, Isracard has 29! open pilots on prooV, across several verticals With a single point of integration to prooV, Isracard can now: • Run PoCs without exposing data, network and servers • Test several innovative solutions, simultaneously • Expand the outreach of its innovative search and discover new, pre-vetted startups Innovation Facilitation by
  164. 164. • Kick-off event – meet us in person • Only 5 startups selected for PoC in each category • 12 new pilots in the following categories: STARTUPS: APPLY NOW AT OUR BOOTH landing.proov.io/isra-proovday Isracard 22 Sept. Smart Ruling & Control Cashless – Transition to Credit Cards Geo-based AnalyticsValue Added Services for Businesses Proximity and In-store PaymentsMachine Learning and AI E-CommercePayments insurance & assurance Smart Cashier / Point of SaleUser Characterization and Analytics E-walletConsumer & Corporate Lending
  165. 165. Training & Certification Four Key Components Of Migration
  166. 166. Training & Certification Data Migration Four Key Components Of Migration
  167. 167. Training & Certification Data Migration Database Migration Four Key Components Of Migration
  168. 168. On-premises Databases AWS Database Migration Service
  169. 169. Engine A Schema Conversion Tool Schema & Data Transformation Database Migration Service Convert Database Functions Tables Partitions Sequences Views Stored Procedures Triggers Functions Engine B Migrate Between Database Engines
  170. 170. Amazon Aurora
  171. 171. Training & Certification Data Migration Database Migration Application Migration Four Key Components Of Migration
  172. 172. Ofer Levinger GM R & D, Enterprise Product Group THE FUTURE Contact Center OF
  173. 173. >150 Countries > 35 Local Offices ~ 1,300 R&D Professionals ~20,000 Customers > 80% Fortune 100 Customers 1986 Founded ~3,400 Employees $927M 2015 Non-GAAP Revenues By The Numbers
  174. 174. Global Organization Alkmaar Global Talent Center Regional HQ Richardson Pune Raanana London Atlanta NYC/Paramus Singapore Salt Lake
  175. 175. THE FUTURE Contact Center OF Employee Customer Omni Channel
  176. 176. Employee Customer Real-Time Application Monitoring Robotic Automation Real-Time Process Optimization Incentive Compensation Management Performance Management Analytics-based Quality Management Quality Management Workforce Management Nexidia Interaction Analytics Voice Of the Customer Real-Time Authentication Customer Journey Optimization Call Volume Optimization IVR Optimization DO SOMETHING ABOUT ITGET IT UNDERSTAND IT Back Office Solutions Omni-Channel Recording Interactive Voice Response Automatic Call Distribution Computer telephony integration
  177. 177. Where OMNI-CHANNEL & WFO CLOUD meetsANALYTICSin the
  178. 178. The road to Experience Center REC+WFO On Prem Hosted Services CCaaS CCaaS and WFO meets Analytics In the CLOUD
  179. 179. Next Gen CCaaS HL Blueprint 2 1 3 Cloud Infrastructure Pub/Sub Service Containers Message Routing Health Monitoring Provisioning Application Services Common Services User Hub Work Flow and Forms Reporting File Storage Streams and ETL Relational DBs NoSQL DBs Search Engines UI Framework Player ACD IVR Dialer Agent Desktop Tenants Management Metering and Billing QM WFM CJO Insight Monitoring PM RTI Configuration Analytics Engines VoC REC Security Resiliency Elasticity CI/CD CCI RTA RTAM AQO MM ICM IVRO
  180. 180. Why Public Cloud 2 1 4 • A new market segment • First time that one vendor offers both contact center cloud infrastructure as well as the full range of WFO applications and Analytics • Our customer are moving to the cloud • Time to Market • Agility
  181. 181. 2 1 5
  182. 182. AWS Application Discovery Service Automate The Discovery Of Data Center Applications & Their Dependencies
  183. 183. Automatically Discovery App Inventory Identifies App & Infrastructure Dependencies Measures Performance Baseline Data Encrypted With Amazon KMS Simplify Application Discovery With AWS ADS
  184. 184. Get Help With Migration From ISV And SI Partners
  185. 185. Training & Certification Data Migration Database Migration Application Migration Four Key Components Of Migration
  186. 186. Reinvent Repeat
  187. 187. Thank You @jeffbarr @guyernest

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