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AWSome Day Jakarta - Opening Keynote

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AWSome Day Jakarta - Opening Keynote by Richard Harshman

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AWSome Day Jakarta - Opening Keynote

  1. 1. Opening Keynote Richard Harshman, Head of ASEAN | Amazon Web Services
  2. 2. Our Sponsors
  3. 3. Why does Cloud Computing matter? AWS Introduction Why are companies choosing AWS? How to get started?
  4. 4. Barriers of entry
  5. 5. AWS has removed a barrier
  6. 6. Why AWS?
  7. 7. « AWS allows us to devote our resources and mindshare to the core business »
  8. 8. Kempinski Hotels
  9. 9. « Want to increase innovation? Lower the cost of failure » Joi Ito Director, MIT Media Lab
  10. 10. Cloud Computing Open Source SW
  11. 11. The most radical and transformative of inventions are those that empower others to unleash their creativity - to pursue their dreams Jeff Bezos, Letter to Shareholders, 2012
  12. 12. Self-service platform without gatekeeping
  13. 13. Reduce the cost of experimenta0on
  14. 14. Waste is anything that does not lead to direct value for the customer
  15. 15. Stop wasting time
  16. 16. Focus on the customer and work backwards from there
  17. 17. Continuous experimentation
  18. 18. Measure relentlessly
  19. 19. Learn and iterate
  20. 20. START-UP a human institution designed to deliver new products or services under conditions of extreme uncertainty Eric Ries, author of The Lean Startup
  21. 21. ENTERPRISE a human institution designed to deliver multiple new products or services under conditions of extreme uncertainty
  22. 22. Uncertainty
  23. 23. Acquire resources on demand Release resources when no longer needed Only pay for what you use Leverage others’ core competencies
  24. 24. Cloud computing transforms businesses
  25. 25. Over 500,000 users across Southeast Asia
  26. 26. 6,000,000 visits delivered monthly
  27. 27. 0 sysadmins in-house
  28. 28. AWS for High Availability serving assets delivering visits to clients
  29. 29. Engineers focus on the app AWS handles the growing pain
  30. 30. Some things never change
  31. 31. You have to be willing to be misunderstood for a long period of time
  32. 32. We are all start-ups now
  33. 33. Why does Cloud Computing matter? AWS Introduction Why are companies choosing AWS? How to get started?
  34. 34. Consumer Business Tens of millions of active customer accounts Ten countries: US, UK, Germany, Japan, France, Canada, China, Italy, India, Spain Seller Business Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network IT Infrastructure Business Cloud computing infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers in over 190 countries
  35. 35. ? …get into cloud computing? How did Amazon…
  36. 36. AWS Provides Broad and Deep Services to Support any Cloud Workload Deployment & Administration Application Services Database CCoommppuutete SSttooraragge e Networking AWS Global Infrastructure
  37. 37. AWS Pace of Innovation New Service Announcements & Updates 82 (As of October 2014) 61 48 24 159 280 345 2008 2009 2010 2011 2012 2013 2014
  38. 38. AWS Global Infrastructure 10 Regions 26 Availability Zones 52 Edge Locations
  39. 39. Trusted by Enterprises Around the World
  40. 40. ASEAN Enterprises
  41. 41. Powering ASEAN Startups
  42. 42. Indonesian Customers
  43. 43. ASEAN Partners
  44. 44. Gartner Magic Quadrant for Cloud Infrastructure as a Service Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the en0re report. The Gartner report is available at hPp://aws.amazon.com/resources/analyst-­‐reports/. Gartner does not endorse any vendor, product or service depicted in its research publica0ons, and dos not advise technology users to select only those vendors with the highest ra0ngs. Gartner research publica0ons consist of the opinions of Gartner's research organiza0on and should not be construed as statements of fact. Gartner disclaims all warran0es, expressed or implied, with respect to this research, including any warran0es of merchantability or fitness for a par0cular purpose.
  45. 45. Why does Cloud Computing matter? AWS Introduction Why are companies choosing AWS? How to get started?
  46. 46. Architected for Enterprise Security Requirements Certifications and accreditations for workloads that matter AWS CloudTrail - AWS API call logging for governance & compliance Log and review user activity Stores data in S3, or archive to Glacier First global cloud service provider to achieve the Singapore Multi-Tier Cloud Security Standard (MTCS SS 584) Level-3 (CSP) certification
  47. 47. Lower Costs with AWS Up-Front and Increase Savings as Your Usage Grows 1 Replace up-front capital expense with low variable cost “Average of 400 servers replaced per customer” Economies of scale allow us to continually Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 2 lower costs 45 Price Reductions 3 Pricing model choice to support variable & stable workloads 4 Save more money as you grow bigger On-demand Reserved Spot Tiered Pricing Volume Discounts Custom Pricing
  48. 48. Replace up-front capital expense with low variable cost On-Premise (or “Private Cloud”) Metered, Pay As You Go Model Use only what you need, using on-demand, reserved, spot or dedicated Flexible Capital Expense Model High upfront capital cost, high cost of ongoing support Inflexible
  49. 49. Economies of scale allow AWS to continually lower costs We build IT at higher scale than most any operator of data centers in the world We are comfortable running a high volume, low margin business We pass the savings along to our customers in the form of low prices and continuous reductions
  50. 50. Moving to Astro-on-the-Go from a private data center to AWS reduced opex by 60% Idling test environments when not in use has saved us 10% in opex in Astro Digital Reserved Instances purchases will save 40% over three years Time to market across digital reduced at least 3-4 weeks …leading our evolution to an agile development company
  51. 51. Traveloka.com Uses AWS to Scale Traveloka one of the most successful Flight Search Engine startups in Indonesia. “AWS has been a real catalyst of the tech startup landscape in Indonesia” “As a young team, we couldn't imagine handling this amount of infrastructure ourselves without the help of AWS world class plaorms.” Derianto Kusuma CTO & co-founder Traveloka.com ” “ AWS has enabled us to sustain growth of 400% traffic increase y.o.y. 1000% data volume increase y.o.y.
  52. 52. Increased agility has become the #1 reason businesses use the AWS cloud
  53. 53. Enterprises Can’t Afford to be Slow AWS: Infrastructure in Minutes Add New Dev Environment Add New Prod Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 Servers Deploy 1 PB Data Warehouse Shut down 1 PB Data Warehouse Old World: Infrastructure in Weeks Everything changes with this kind of agility
  54. 54. A Culture of Innovation: Experiment Often & Fail without Risk On-Premises • Experiment Infrequently • Failure is expensive • Less Innovation • Experiment Often • Fail quickly at a low cost • More Innovation $ Millions Nearly $0
  55. 55. SingPost Uses AWS to Expands E-Commerce Business in Just 3 Months While Reducing CAPEX by 50% • Singapore Post Ltd, commonly known as SingPost, is using its regional postal & logistics network as a back bone to provide end-to-end online e-commerce sites for almost 200 commercial clients across Asia • SingPost needed a hosting environment that would allow it to build e-commerce sites rapidly and enable a fast time to market • Using AWS, SingPost can create an e-commerce platform for new customers in less than three months, expand to new regions in one day, and estimates saving at least 50% by running on AWS instead of an on-premises environment
  56. 56. SingTel Digital Media Uses AWS Cloud to Cut Product Development Times From Three Months to One Month Thanks to AWS, we can develop and release new products within a month. SingTel Digital Media publishes and operates InSing.com, HungryGoWhere.com, and the TableDB online reservation management system. • Needed to support demand spikes for InSing.com lifestyle portal and cut development time and costs • Migrated portal from physical infrastructure to the AWS Cloud • Enabled seamless acquisition of AWS Cloud-based food portal HungryGoWhere.com • Reduced product development times from three months to one month • Cut capital expenditure including several thousand dollars worth of servers for each new product developed • Lowered average page load times by 47% from 15.7 seconds to 8.3 seconds Alan Swan Backend Engineer, SingTel Digital Media ” “
  57. 57. Why does Cloud Computing matter? AWS Introduction Why are companies choosing AWS? How to get started?
  58. 58. Getting Started with the Cloud Build a Cloud Ready Design New Applications Cloud Strategy Existing Applications “No-brainer to move” Apps Planned Phased Migration
  59. 59. Getting Started with the Cloud Build a Cloud Ready Design Cloud Strategy New Applications • Dev/Test applications • Self-contained Web Applications • Social Media Product Marketing Campaigns • Customer Training Sites • Video Portals (Transcoding / Hosting) • Pre-sales Demo Portal • Software Downloads • Trial Applications
  60. 60. Getting Started with the Cloud “No-brainer to move” Apps Existing Applications Cloud Strategy • Batch Processing • Content Management • Digital Asset Management • Log Processing • Collaborative Tools • Big Data Analytics Platforms
  61. 61. Getting Started with the Cloud Planned Phased Migration Existing Applications Cloud Strategy ?
  62. 62. Thank you! @AWSCloudSEAsia Richard Harshman – Head of ASEAN rick@amazon.com

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