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Best Practices for Bringing Microsoft License and Applications to AWS

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Session covers how to bring your own Microsoft licenses to AWS demonstrate using PowerShell to import your Windows Server image from VMware or Hyper-V, configure Windows KMS with your license key and launch an EC2 Dedicated Host. Session also covers how to use AWS Config rules to manage license compliance.

Key Outcomes:
• Understand BYOL Terminology
• Using dedicated hosts for your existing Microsoft investments
• Learn how to cut SQL Server costs in half
• Deploy AWS Config
• Run AWS VMImport with PowerShell


Session is suitable for:
• Technical Decision Makers
• Senior IT Managers and Specialist
• DBA’s
• Solution Architects and Engineers

Publicado en: Tecnología
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Best Practices for Bringing Microsoft License and Applications to AWS

  1. 1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Best Practices for bringing Microsoft license and applications to AWS Sean Lewis, Head of North America Sales, Microsoft Platform at AWS
  2. 2. Agenda  Microsoft on AWS Licensing Options  Utilizing Licenses on AWS  License Mobility  Bringing Licenses to AWS  SPLA and Self Hosted ISV  Licensing for Common Microsoft Solutions © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  3. 3. • Public cloud infrastructure is generally multitenant • Individual servers host multiple customers • Customers utilize Windows instances licensed by the Public Cloud Provider Before You Begin Microsoft Licensing in Public Cloud • For on-premises environments • Need identifiable server hardware • Need access to an identifiable number of sockets and physical cores • License can be assigned to a physical server • Allow SQL to be brought to Public Cloud under License Mobility Microsoft Server Software Licenses • Gold Certified Microsoft Partner Network member • Licensed to provide Microsoft software under the Services Provider License Agreement (SPLA) • Authorized License Mobility Partner Microsoft and AWS Relationship © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  4. 4. Objectives By the end of this module, you will be able to:  Identify the flexible options for using Microsoft licensed software on AWS  Help customers bring their own licenses to AWS  Help customers utilize Microsoft software on AWS  Identify the two options to bring licenses not covered by License Mobility to AWS  Define service provider options © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  5. 5. AWS Licensing Options Microsoft on AWS Buy License-included instances from AWS Bring Licenses to AWS Dedicated options for licenses not eligible for License Mobility Default tenancy for License Mobility eligible products with Software Assurance © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  6. 6. Agenda  Microsoft on AWS Licensing Options  Utilizing Licenses on AWS  License Mobility  Bringing Licenses to AWS  SPLA and Self Hosted ISV  Licensing for Common Microsoft Solutions © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  7. 7. Buy License-Included Instances From AWS Advantages:  Provides “pay-as-you-go” option with no upfront costs or long-term investments  Manages licensing compliance  Current and many legacy versions of Microsoft software available  Eliminates the requirement of Windows Server Client Access Licenses (CALs) Customer Choices: • Amazon Machine Images (AMIs) with Microsoft Windows Server • Pre-installed Windows Server • Pre-installed Microsoft SQL Server © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  8. 8. License Included  Windows Server (2003, 2008/R2, 2012/R2, 2016)  Includes two administrative Remote Desktop Services connections  SQL Server (2005, 2008, 2012, 2014, 2016)  Standard, Enterprise, Web Editions  Per-core, minimum 4, no CAL needed  Amazon EC2 or Amazon RDS  Pricing models  On-Demand (per hour)  Reserved Instances (1 year, 3 years, with or without upfront)  Spot Instances © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  9. 9. Agenda  Microsoft on AWS Licensing Options  Utilizing Licenses on AWS  License Mobility  Bringing Licenses to AWS  SPLA and Self Hosted ISV  Licensing for Common Microsoft Solutions © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  10. 10. License Mobility through Software Assurance allows existing on premise licenses to be moved to shared tenant instances in the cloud. As such you:  Leverage the Software Assurance section of Volume License Agreement  Must maintain active Software Assurance  Complete license verification process within 10 days of deployment. License Mobility © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  11. 11. License Mobility  Several Microsoft Products are Eligible  SQL Server  Productivity Applications: SharePoint, Exchange, Lync/Skype for Business, Dynamics  Windows Remote Desktop Services  Allowing use on shared tenant Amazon EC2  Per-Core licensing (except SPLA)  Per-User licensing (CAL/SAL)  Notes  Per-Core Licensing applies per vCPU (hyperthread) and not by physical core  SQL Server has a minimum of 4 Cores licensed per instance  OS Licenses not eligible(Windows Server / Desktop)  Desktop Applications not eligible (Office, Visual Studio)  SQL Server passive failover benefits within the public cloud are enabled © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  12. 12. SQL License Mobility This table shows the number of virtual representations of hardware threads based on instance type. Customer brings a number of cores equal to core counts on table to launch specific instance. This is a subset for example purposes. For full list, please visit: https://aws.amazon.com/window s/resources/licensemobility/sql/ © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  13. 13. Agenda  Microsoft on AWS Licensing Options  Utilizing Licenses on AWS  License Mobility  Bringing Licenses to AWS  SPLA and Self Hosted ISV  Licensing for Common Microsoft Solutions © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  14. 14. Bringing Licenses to AWS BYOL is the process of bringing volume licenses to dedicated hosts or instances. Advantages: • Take advantage of the efficiencies of the AWS Cloud while utilizing existing investments in on-premise software • Extend the lifecycle of prior software versions • Import your existing Windows images to the AWS Cloud © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  15. 15. BYOL: Dedicated Hosts Bring on-premise licenses that do not have SA or that do not qualify for License Mobility Take advantage of Amazon Linux compute pricing Manage expenses by utilizing existing on-premise software Maintain control and visibility into physical core and processor count Customer defines which host it will be running on for its placement and declares an affinity between the instance and the host
  16. 16. Comparing Dedicated Hosts to Standard EC2 Instances  Single-tenant servers host instances for only your workloads (1 AWS Account)  You pay per host  You can continually reuse the same physical server through targeted placement, or let EC2 place your instances automatically  Visibility into physical cores and sockets Standard Amazon EC2 Instances Amazon EC2 Dedicated Hosts EC2 Instance Customer 1 Customer 3 Customer 5 Customer 2 Customer 4 Customer 6 Customer X  Multi-tenant servers host instances for multiple customers’ workloads  AWS determines which host instances run on  You pay per instance © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  17. 17. Dedicated Host: Licensing Models Dedicated hosts allow for:  Windows Server BYOL  MSDN  Maximum virtualization using Windows Datacenter and SQL Enterprise  User and server based licensing deployment  Passive failover for SQL when Software Assurance is active © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  18. 18. Dedicated Hosts: Licensing Models Microsoft Product Terms allow for dedicated outsourcing Outsourcing Software Management Customer may install and use licensed copies of the software on Servers and other devices that are under the day-to-day management and control of third parties, provided all such Servers and other devices are and remain fully dedicated to Customer’s use. Customer is responsible for all of the obligations under its volume licensing agreement regardless of the physical location of the hardware upon which the software is used. Customer must bring Windows Server. License Included is NOT available Customer must host (or connect to) a Windows Key Management Server © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  19. 19. Bringing your licenses to Dedicated Hosts Allocate Dedicated hosts3 Launch onto Dedicated Hosts4Activate AWS Config 2 Import VM images with VM Import/Export1 © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  20. 20. Dedicated Hosts: Configuration Options Customer brings enough cores/socket licenses to cover physical counts shown on Dedicated Host pricing page: https://aws.amazon.com/ec2/dedicated- hosts/pricing/ Windows Standard - Two instances per physically licensed host Windows Datacenter - Maximum Virtualization SQL Standard – One instance per physically licensed host SQL Enterprise - Maximum Virtualization © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  21. 21. ” “ Deltek experiences significant annual savings on Microsoft licensing costs with EC2 Dedicated Hosts Deltek is an enterprise software and information solutions provider for professional services firms and government contractors. When we moved our SQL Server licenses to Amazon EC2 Dedicated Instances, we were able to save 15% on SQL licensing costs. Additionally, when we move our Windows licenses to Amazon EC2 Dedicated Hosts, we will save 10% on Windows licensing. • Needed to gain agility, enable innovation, integrate acquired companies, and save on licensing costs • Running customer-facing production applications on AWS for over 20,000 organizations in 80+ countries • Regulatory compliance a key driver (e.g., FedRamp, ITAR, SOC) • Many products integrate with Microsoft SharePoint, Exchange, and SQL Server • Keeps pace with global business growth Cris Carlin Vice President of Operations ” “ © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  22. 22. BYOL: Dedicated Instances Bring on-premise licenses that do not have SA or that do not qualify for License Mobility Utilize Windows Server instances that are physically isolated at the host hardware level Manage expenses by utilizing existing on-premise software © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  23. 23. Comparing Dedicated Instances to Standard EC2 Instances  Multi-tenant servers host instances for multiple customers’ workloads  AWS determines which host instances run on  You pay per instance  Single-tenant servers host instances for only your workloads (1 AWS Account)  AWS determines which host instances run on  You pay per instance  You have a regional fee Standard Amazon EC2 Instances Amazon EC2 Dedicated Instances EC2 Instance Customer 1 Customer 3 Customer 5 Customer 2 Customer 4 Customer 6 Customer X © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  24. 24. Dedicated Instances: Licensing Models Dedicated Instances allow for:  MSDN deployment  User based BYOL options including Windows Desktop OS and Microsoft Office  BYOL SQL Server Virtual OSEs  BYOL Windows Server Licenses NOT eligible © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  25. 25. Dedicated Instance: Configuration Options This is a subset for example purposes. Full list of configurations available at: https://aws.amazon.com/ec2/purchasing-options/dedicated-instances/ SQL Server is licensed by vCPU with a four core minimum per instance. Customer brings enough cores to cover vCPUs on desired instance size. Software Assurance not required. User based products can be deployed on dedicated instance without regard to vCPUs. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  26. 26. Agenda  Microsoft on AWS Licensing Options  Utilizing Licenses on AWS  License Mobility  Bringing Licenses to AWS  SPLA and Self Hosted ISV  Licensing for Common Microsoft Solutions © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  27. 27. Use your own SPLA  The Service Provider License Agreement (SPLA) is intended for customers offering software as a service to third parties.  Common scenarios include web hosters, ISVs, application service providers.  SPLA is pay as you go with no upfront commitments.  SPLA licenses can be used on shared tenancy for all user (SAL) based applications.  AWS is referred to as a “Data Center Provider” in the use rights (SPUR).  SPUR designates products eligible to be run in AWS shared tenancy as “DCP eligible”.  Eligible products include Microsoft Office, Remote Desktop Services and Exchange.  SPLA products licensed by core or physical processor can be deployed on dedicated hosts. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  28. 28. Self Hosted Application Licensing  If a customer’s application qualifies for self hosting under Microsoft Product Term language, customers can use their volume license agreement to offer software as a service.  This benefit is described in the Software Assurance Section of the Microsoft Product Terms with very specific language.  Deployments utilizing self hosted licensing benefits can be deployed on AWS. License included instances would be utilized for Windows Server. All other software in the solution would be purchased from Microsoft with Software Assurance.  License mobility is what enables these scenarios to be deployed on AWS. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  29. 29. Agenda  Microsoft on AWS Licensing Options  Utilizing Licenses on AWS  License Mobility  Bringing Licenses to AWS  SPLA and Self Hosted ISV  Licensing for Common Microsoft Solutions © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  30. 30. Licensing Failover Servers With SQL 2014, passive failover benefits in the public cloud became available for customers with active Software Assurance (SA). Customers with active Software Assurance receive this benefit when bringing SQL Server to AWS. Without Software Assurance, both active and passive servers must be separately licensed. If the active instance is using dedicated hardware, the passive is required to be on dedicated hardware. If the active instance is on 3rd party shared servers the passive is required to be on shared servers. Customers do not need to buy additional SQL licenses for the passive instance, however they will need to acquire Windows Server and compute to run the passive instance. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  31. 31. Mixed Licensing Model is a Win-Win situation  Use BYOL for core (slowly varying) infrastructure  Large potential savings by reusing licenses and  Use License Included for varying infrastructure  Take advantage of AWS Auto Scaling  Less management overhead, pay-as-you-go © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  32. 32. What Do You Really Need to Know? License Included •On demand, Spot, or Reserved Instance •Pay-as-you-go pricing •Multi-tenant or Dedicated Instance •AWS provides images •Legacy versions available •Amazon manages the licensing and compliance License Mobility •Requires active Software Assurance •Includes SQL Server, Remote Desktop Services, Exchange, SharePoint •Does not include Windows Server, Windows Desktop and Microsoft Office •Requires a verification process with Microsoft •Customers import and use their own software BYOL •Includes Dedicated Host and Dedicated Instances •Software Assurance/license mobility not required •Windows Server can be deployed on a Dedicated Host •MSDN eligible for Dedicated Host or Dedicated Instance •Customer is responsible for compliance with Microsoft •Customers import and use own their software © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  33. 33. References • For more information on using Microsoft software on AWS, visit our FAQ: https://aws.amazon.com/windows/faq/ • To view the steps to sign up for License Mobility, visit the link: https://aws.amazon.com/windows/resources/licensemobility/ • For any questions on Microsoft licensing on AWS, write to Microsoft@Amazon.com • If you are working a deal and have specific customer Microsoft Licensing questions, engage your PDM and we will get involved to help satisfy the needs of your customers. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  34. 34. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved. We hope you found it interesting! A kind reminder to complete the survey and tell us with your thought of today’s webinar and how we can improve your webinar experience for you in the future Thank You For Attending Windows on AWS Webinar Series

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