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While cloud is fast becoming the new normal for organisations of all sizes, many IT executives & budget owners struggle to articulate the business value of moving to the cloud in terms that resonate with the Board and the broader C suite. In this session, we will talk through a live customer migration investment case that we had developed for a customer to undertake a commercial evaluation of their move to the cloud. It will illustrate the true impact of cloud computing on the overall IT cost base along with migration costs and associated non-cost benefits. Finally, we will discuss how AWS can support you in developing a similar investment case for your organization through a holistic framework.