With AWS and Amazon Sumerian, you can develop and publish augmented reality, virtual reality, and 3D applications without needing specialized programming or 3D graphics expertise. Sumerian provides a web-based authoring tool, templates, hosts, asset

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Building AR/VR Apps with AWS
Kyle Roche
GM, Spatial Computing
Amazon Web Services
S V C 2 0 1

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Agenda
What is Amazon Sumerian?
Who’s using it and why?
Live demo

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Why Amazon Sumerian?
Enterprise developers getting into 3D are solving problems, such as:
• VR application for training
• AR advertising or experiences
• Digital concierge applications
• Visualize IoT data
• Apply ML to 3D problems

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Why Amazon Sumerian?
The majority of these solutions don’t need AAA game engines
• Ease of distribution
• Familiar tools / languages
• Private publishing options
• Integration with existing applications

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Who’s using Sumerian?
• Web developers wanting to solve problems in real, physical three-dimensional
space
• Experienced 3D developers wanting a fast, lightweight way to get small
solutions out the door
• New 3D developers wanting to get started or working on a proof of concept

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Who’s using Sumerian?
Web developers wanting to solve problems in real, physical
three-dimensional space
• Digital concierge

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Who’s using Sumerian?
Web developers wanting to solve problems in real, physical
three-dimensional space
• Digital concierge
• Data visualization

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Who’s using Sumerian?
Web developers wanting to solve problems in real, physical
three-dimensional space
• Digital concierge
• Data visualization
• Industrial / IoT

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IoT digital twin demo
Amazon
Sumerian
AWS IoT
Core
Amazon
FreeRTOS
AWS DeepLens
Amazon Cognito
Amazon Polly
Sync Shadow
Transmit
Telemetry
Sumerian
publishes cross-
platform scene
Syncs with conveyor
shadow and updates
scene based on
conveyor state

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Who’s using Sumerian?
Experienced 3D developers wanting a fast, lightweight way to get small solutions
out the door
• AR / VR experiences
• Distribution of consumer content

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Partner SDKs
• 8th Wall
• Geenee

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Quick case study: Media & Advertising
AR/VR is a cost-effective channel for increasing brand engagement
• Leverage existing studio
• Pay as your go
• Cost scales with impressions
Advertising Campaign Spider-Man Miller Lite
Campaign type Movie promotion Holiday promo
Duration 12 weeks 3 days
storage price (GB-mo) $0.06 $ 0.06
scene size (MB) 4.5 7.5
storage costs (total) $ 0.0009 $0.0005
data transfer price (GB) $0.38 $ 0.38
number of views* 500,000 85,000
viewing costs (total) $ 855.00 $242.25
Total AWS costs $ 855.00 $242.25
CPM $ 1.71 $2.85
* numbers have been changed to protect the innocent

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Who’s using Sumerian?
New 3D developers wanting to get started or working on a proof of concept
• Framework to test out concepts
• Pre-visualization for media and entertainment
• Experimenting with at-scale technologies, like reinforcement learning

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Reinforcement learning
• Area of machine learning where agents learn to take actions in an environment
based on some notion of cumulative reward
• AWS DeepRacer – Autonomous robotics
• Crowd simulations
• Game AI

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Demo: VR Asset Pack

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Demo: Reinforcement learning

21. Thank you!
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Kyle Roche
@kylemroche

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