Enterprises around the world are driving growth through innovation when they run Windows based solutions on the leading cloud platform. In addition, enterprises can significantly reduce total cost of ownership and optimize their costs when they choose AWS to host legacy and 3rd party Microsoft applications optimized for Windows Server and SQL Server by taking advantage of our cutting-edge infrastructure, flexible pricing options and licensing solutions. AWS also offers solutions and programs that empower .NET developers to leverage their skills and tools to continue developing cutting edge solutions. So, whether you are migrating a small application or considering divesting an entire datacenter, AWS can scale and support hosting of Windows solutions that help you run your business today. About the Event: AWS Transformation Day is designed for enterprise organizations migrating to the cloud to become more responsive, agile and innovative, while staying secure and compliant. Join us for this one-day event and we’ll share our experiences of helping enterprise customers accelerate the pace of migration and adoption of strategic services. Who should attend? This event is recommended for IT and business leaders who are looking to create sustainable benefits and a competitive advantage by using the AWS Cloud. CIOs, CTOs, CISOs, CDOs, CFOs, IT leaders and IT professionals, enterprise developers, business decision makers, and finance executives.

1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Deniz Tortop
Head of Sales | Amazon EC2, Microsoft Platform
Cost Optimization
for Microsoft Workloads on AWS

2. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Agenda
• Microsoft Workloads on AWS Overview
• Why customers choose AWS for their Microsoft Workloads
• Optimize Microsoft investments for greater value
• Migration acceleration with best practices

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Re-think your legacy IT to drive growth
End-of-life software can leave
applications vulnerable and
outdated
Customers rely on
Microsoft workloads
70%
of on-premises apps run on
Windows Server

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Why AWS for Windows Workloads
Global reach &
high availability
55 availability zones
spanning 18 geographic
regions
Superior uptime &
better performance
80,000 IOPS/instance capable
delivery with consistency
Customer obsession
& innovation
100+ services offerings
Most experience
10 years experience running
Windows Server workloads
in the cloud
Largest ISV &
partner community
Tens of thousands of APN
Partners from across the globe
Security & compliance
58 compliance certifications
Improve TCO
66 price reductions
since 2006

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Enabling Digital Transformation in the Cloud
Customer
Experience
Operational
Excellence
Business
Model
Helping customers reinvent
their business with Microsoft
Workloads on AWS

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Windows on AWS Adoption Patterns
Customer Experience Business Model Operational Excellence
Improved performance of e-
commerce platform by 30%
Delivering more responsive
and predictive solutions
Exceeded anticipated
sales volumes by 2x

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Enterprise customers driving growth
400%
Growth
Between 2014 and 2017, the number of AWS
enterprise customers using Amazon EC2 for
Microsoft Windows Server grew by over 400%
20172014

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Windows and .NET supported across AWS
Integrated
Networking
Rules Engine
Device Shadows
Device SDKs
Device Gateway
Registry
Local Compute
Machine Learning
Conversational
Interface
Virtual Desktops
App Streaming
Schema
Conversion
Image Recognition
Sharing &
Collaboration
Exabyte-Scale
Data Migration
Text to Speech Corporate Email
Application
Migration
Database
Migration
Regions
Availability Zones
Points of
Presence
Data Warehousing
Business Intelligence
Elasticsearch
Hadoop/Spark
Data Pipelines
Streaming Data
Collection
ETL
Streaming Data
Analysis
Interactive SQL
Queries
Queuing & Notifications
Workflow
Email
Transcoding
Deep Learning
Frameworks
Server
Migration
Communications
Business Apps
Business
Intelligence
DevOps Tools Security
Networkin
g
StorageDatabases
API Gateway
Single Integrated
Console
Identity
Sync
Mobile Analytics
Mobile App
Testing
Targeted Push
Notifications
One-click App
Deployment
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource Templates
Build and Test
Analyze and Debug
Compute
VMs, Auto-
scaling, Load
Balancing,
Containers,
Virtual Private
Servers, Batch
Computing,
Cloud Functions,
Elastic GPUs,
Edge Computing
Storage
Object, Blocks,
File, Archivals,
Import/Export,
Exabyte-scale data
transfer
CDN
Databases
Relational,
NoSQL,
Caching,
Migration,
PostgreSQL
compatible
Networking
VPC, DX, DNS
Identity
Management
Key Management
& Storage
Monitorin
g & Logs
Configuration
Compliance
Web Application
Firewall
Assessment
& Reporting
Resource &
Usage Auditing
Access Control
Account
Grouping
DDOS Protection
Support Professional
Services
Optimization
Guidance
Partner
Ecosystem
Training &
Certification Solutions Management
Account
Management
Security & Billing Reports
Personalized
Dashboard
TECHNICAL & BUSINESS SUPPORT
MARKETPLACE
Monitoring
Manage
Resources
Data Integration
Integrated Identity &
Access
Integrated Resource &
Deployment
Management
Integrated Devices
& Edge Systems
Resource
Templates
Configuration
Tracking
Server
Management
Service
Catalogue
Search
HYBRID ARCHITECTUREANALYTICS MOBILE SERVICESDEV/OPS IoT AI/ML ENTERPRISE APPS MIGRATION
APP SERVICES
INFRASTRUCTURE CORE SERVICES SECURITY & COMPLIANCE MANAGEMENT TOOLS

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AWS global reach
18 regions – 55 availability zones – 102 edge locations
Region & number of availability zones
AWS GovCloud (3) EU
Ireland (3)
US West Frankfurt (3)
Oregon (3) London (3)
Northern California (3) Paris (3)
US East Asia Pacific
N. Virginia (6), Ohio (3) Singapore (2)
Sydney (3), Tokyo (3),
Canada Seoul (2), Mumbai (2)
Central (2) Osaka-Local (1)
China
South America
São Paulo (3)
Beijing (2)
Ningxia (2)
Announced regions
Bahrain, Hong Kong SAR, Sweden,
AWS GovCloud East
More availability zones than any other cloud provider
Region Coming Soon

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Architected for High Uptime and Availability
Running Windows based workloads in
AWS has been a game changer for us.
High availability is just commonplace
now.
– David Slazyk, Sr. VP, Information Systems, NextGen Healthcare
for EC2, CloudFront, RDS, Route 53, EBS

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Innovation for Windows on AWS
Key Windows launches since 2008
100+
24
795
Instance types, 17 instance families
different AMIs for Microsoft workloads
Windows ISV listings
in AWS marketplace
Windows Deep Learning AMI
Hyper-V support in SMS
WS 2008 & SQL Server 2008
Visual Studio Toolkit
Microsoft SCOM plug-in release
AWS Directory Service
EC2 Dedicated Hosts (BYOL)
Microsoft SharePoint 2016 (Marketplace)
Windows Server 2008 R2
SQL Server 2008 R2
Windows Server 2003
SQL Server 2005
.NET SDK
Microsoft SCVMM Plug-in
Windows Server 2012
SQL Server 2012
AWS Tools for Windows PowerShell
Amazon RDS adds SQL Server
EC2 Run Command
EC2 Systems Manager
Windows Server & SQL Server 2016
EC2 Dedicated Instances (BYOL)
.NET on Lambda & CodeBuild
SAP instance on AWS 2012
Trusted Advisor for Windows
SQL Server 2017
X-Ray .NET SDK
CustomerAdoption
Windows for Lightsail
.NET Core 2.0 & Powershell AMI on
AL2/Ubuntu
2008 Today
.NET Core 2.0/2.1 Lambda, CodeBuild & X-Ray
MSFT Premier Support
DAX on .NET Core 2.0
SQL 2017 AMI
Windows Containers on ECS
Windows Hyper-V AMI on EC2 Bare Metal Optimize CPUs

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Agenda
• Microsoft Workloads on AWS Overview
• Why customers choose AWS for their Microsoft Workloads
• Optimize Microsoft investments & Realize Value
• Migration acceleration with best practices

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Re-think Legacy IT
AWS is a proven choice for Microsoft workloads
AWS has hosted Windows & SQL workloads since 2008
AWS supports 32-bit operating systems
Migrate Windows Server 2003/2008 32-bit operating systems and
applications to AWS
Migrate now, modernize on your own terms
AWS supports lift & shift migration to get to the benefits of the cloud faster
Find cost savings in the cloud
On-demand and reserve cost savings when on-premises legacy workloads
are moved to the cloud
Keep existing investments
Bring your Microsoft licenses to AWS

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Modernize the
Operating Systems
Modernize the
Applications
Migrate
to Cloud
Avail the benefits
of cloud
Lenient , low risk migration
Cloud benefits
feed modernization
Low
upfront cost
Early migration
results in early ROI
AWS approach to legacy platform migrationCostandRisk
On Premise
In AWS
Migration
Timeline

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Cloud migration framework
Work with AWS and our partner network for a seamless migration
Opportunity
evaluation
Discover,
analyze and plan
Design Migration,
integration, and
validation
Operations and
optimization
Analyze the cost and
benefits associated
with migrating to
the cloud and
determine which
parts of IT portfolios
will be migrated
Assess migration
portfolio and
formulate a plan.
Create a cloud
center of excellence
(CoE) team.
Design/Architect
cloud infrastructure.
Design for both
short term (i.e. lift &
shift) as well as long
term (modernizing,
re-architecting).
Iterative process of
actual migration,
integration and
validation.
Upon successful
validation, the source
(on-premises)
application is
deprecated and the
application continues
to operate in the
cloud.
20% 40% 60% 80% 100%

16. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Flexible options for Microsoft licenses in the AWS
cloud
1. Flexible pay-as-you-go licensing
choices
2. Bring your license mobility benefits
to AWS
3. Bring your legacy licenses to AWS
without paying software assurance
Dedicated options for
licenses not eligible for
License Mobility
Default tenancy
for License Mobility
eligible products with
Software Assurance
AWS licensing
Buy license-included
instances from AWS
(Windows Server, SQL
Server)
Bring licenses to AWS

17. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Default Tenancy Instances
EC2 Instances: Default and Dedicated Tenancy
Dedicated Instances Dedicated Hosts
Customer A
Customer B
Customer C
Customer D
Customer E
Customer E
Multi-tenant servers host instances
for multiple customers
AWS determines which host
instances run on
You pay per-instance
Single-tenant servers host instances
dedicated to one AWS account
AWS determines which host
instances run on
You pay per-instance + hourly fee per
region
Single-tenant servers host instances
dedicated to one AWS account
Launch instances to same physical
server through targeted placement
You pay per-host, per-hour
Customer A Customer A

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Mixed Licensing Model is a Win-Win situation
 Use BYOL for core (slowly varying) infrastructure
 Large potential savings by reusing licenses
and
 Use License Included for varying infrastructure
 Take advantage of AWS Auto Scaling
 Less management overhead, pay-as-you-go

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LICENSE MOBILITY
License Mobility through Software Assurance allows existing
on premises licenses to be moved to AWS without additional
fees.
03
Leverage the Software Assurance section of the
Microsoft Product Terms
As such you:
Complete a license verification process02
Must maintain active Software Assurance01

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AWS Windows legacy migration scenario
Customer wants to migrate Windows Server 2003
32 bit instances
The customer:
• does not have Microsoft Software Assurance (SA)
• brings existing Windows licenses to AWS
• uses dedicated instances for the migration
Migration timeline
Migration and optimization: ~ 1 year
Full Modernization: 3 years

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Migrate to Cloud
On Demand: Monitoring
and Stabilizing
Early
modernization
Reserved: Optimization
Full Modernization
60%
savings over 1 year on
AWS vs. on-premises
72%
savings over 3 years on AWS vs. on-premises
Disclaimer: Cost and savings projections based on migrating 700 32 bit servers at the time of calculations.
Early migration to the cloud means savings up
front that can be dedicated to modernization
Opportunity to further optimize using Dedicated
Host model
Use savings to propel modernization
1 year 3 years Timeline
CostandRisk
On Premise
In AWS
Migration

22. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
When we moved our SQL Server licenses to Amazon EC2
Dedicated Instances and Dedicated Hosts, we saved 15% on
SQL licensing costs. – Cris Carlin, VP Operations, Deltek
Leveraged Bring Your Own Licenses (BYOL) on Dedicated
Hosts for Windows Server and SQL Server while maintaining
compliance
Cost Optimization with Licensing Choices

23. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Optimize CPUs
Specify active cores and Hyper-Threading status when
launching new EC2 instances
Benefits:
Optimize vCPU based licensing costs
New
License Optimization for BYOL

24. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
”We’ve seen much stronger
performance for our database-
backup workloads and we’re also
saving 75% on our monthly
backup costs.”
Randy Young,
Director of Cloud Operations
“We didn’t have time to re-design
applications. AWS could support
our legacy 32-bit applications on
Windows Server 2003, a variety of
SQL Server and Oracle
databases, and a robust Citrix
environment.”
Jim McDonald,
Lead Architect
“We chose AWS for our data center
workloads, including Windows, based
on our assessment of the security,
availability and performance of the
platform.”
Rajeev Bhajwardi,
Sr. Director Enterprise Technology
Customer success running Windows on AWS

25. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Agenda
• Microsoft Workloads on AWS Overview
• Why customers choose AWS for their Microsoft Workloads
• Optimize Microsoft investments & Realize Value
• Migration acceleration with best practices

26. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Customer examples:
• Global Retailer – Migrated 143 VMs in
a weekend; CIO said “That’s migration
acceleration!”
• Large Partner – Migrated over 350
VMs in 2 days
• Large University – migrated 100 VMs
in a day using HCX
Application-Specific Migration
Data Center-wide migration
Application Refresh
Migration Acceleration with VMware Cloud on AWS
25

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Migration Partners
+thousands of additional APN partners
Microsoft Competency Partners
Partners help scale differentiated solutions

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Rapid Migration POCs
Migrate your first
Windows application
in a week.
Rapid Migration offers
customers a partner-
led migration of one
qualifying application
build in a one-week
engagement.
Accelerate time to
value with re:Think.
re:Think for Windows
is designed to help
customers who want
to migrate or build
significant Windows
Server, SQL Server,
and .NET workload on
AWS.
Programs to accelerate and aid migration
re:Think
Leverage AWS expertise
in migrating your
workloads with MAP.
MAP provides tools,
training, migration
methodology, partner
support and investment
benefits to help with all
things migration.
Migration Acceleration
Program (MAP)
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

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Join us at re:Invent 2018
• https://reinvent.awsevents.com
• Breakout sessions, hands-on
builder sessions, and more

30. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Windows training & resources to get started
Windows technical bootcamps
Onsite for partners and/or customers
• Windows Workloads on AWS Bootcamp
• AWS Developer Dojo
• Migrating Windows Applications to AWS
• EC2 Systems Manager Bootcamp
Microsoft licensing on AWS
Live or on-demand webinars
Dedicated licensing specialist
Overview video:
https://www.youtube.com/watch?v=ZZm8U9S6Prk
Contact Us
microsoft@amazon.com
Learn more at:
http://aws.amazon.com/windows/
Take a free Test Drive:
http://aws.amazon.com/testdrive/
Take a Hands-on Lab:
https://www.qwiklabs.com/quests/13
Sign up for free at:
http://aws.amazon.com/getting-started

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Thank You
microsoft@ amazon.com