1.
Crea dashboard interattive con
Amazon QuickSight
Francesco Diaz
EMEA Analytics GTM Spec
Amazon Web Services

2.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
AWS Data and Analytics Solutions
Database Migration Service | Snowball | Snowmobile | Kinesis Data Firehose | Kinesis Data Streams | Managed Streaming for Kafka
Data Movement
Analytics
Data Lake Infrastructure & Management
Data, Visualization, Engagement, & Machine Learning
QuickSight SageMaker Comprehend Lex Polly Rekognition TranslatePinpointData Exchange
Redshift
EMR (Spark &
Presto)
Athena
Elasticsearch
Service
Kinesis Data
Analytics
AWS Glue
(Spark &
Python)
S3/Glacier AWS GlueLake
Formation

3.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Create beautiful,
interactive dashboards.
• Add rich interactivity like filters, drill downs,
zooming, and more
• Blazing fast navigation
• Accessible on any device
• Data Refresh
• Publish to everyone with a click

4.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
The Amazon QuickSight Difference
Cloud native = No servers = Auto-Scale
No servers or software to manage, maintain, deploy. Start with 10s
of users and scale to 10s of 1000s
Fully Integrated w/AWS
Build end-to-end analytics in AWS. Secure private VPC access,
Fine-grained access control, ML integrations
Secure and Global
End-to-end encryption. Native High Availability. 10 Global regions.
HIPAA, PCI, ISO, SOC and FedRamp eligibility
Customize and Embed
Embed into applications and enable analytics in hours, not months or
years. Use themes to match application/corporate branding.
Easy to develop and maintain
Design with QuickSight, integrate with APIs. Secure data with row-
level security and authenticate seamlessly via SAML SSO
Fast, consistent performance
Fast, predictable performance for every time. Concurrent users or
increased interactions do not slow down the system.
ML-insights
Contextual, relevant insights with ML-powered anomaly detection,
forecasting, alerts and customizable narratives.
Insights for Everyone
Provide access to all users, pay only for usage. No upfront costs,
no charges for inactive users

5.
© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
How QuickSight Works

6.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
How QuickSight Works
QuickSight allows you to connect to your data sources, and create dashboards that can be
securely shared across your organization.

7.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Connect to your data, wherever it is
QuickSight is natively integrated with AWS data sources, as well as on-premises and hosted
databases and third party business applications
On-premises
Securely connect to on-premise
databases and flat files like Excel
and CSV
In the cloud
Connect to hosted database, big data
formats, and secure VPCs
Applications
Connect directly to third party
business applications
• Salesforce
• Square
• Adobe Analytics
• Jira
• ServiceNow
• Twitter
• Github
• Redshift
• RDS
• S3
• Athena
• Aurora
• Teradata
• MySQL
• Presto
• Spark
• SQL Server
• Postgre SQL
• MariaDB
• Snowflake
• IoT Analytics
• Excel
• CSV
• Teradata
• MySQL
• SQL Server
• PostgreSQL

8.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Securely connect to on-premises data
On-premises
data center Virtual private cloud
AMAZON
QUICKSIGHT VPC
VPC
AWS DIRECT
CONNECT
VPC
VPC subnet
Security Group
AMAZON
REDSHIFT
VPC subnet
Security Group
ELASTIC NETWORK
INTERFACECustomer
Gateway
Virtual Private
Gateway

9.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
SPICE
QuickSight is powered by SPICE, a super-fast calculation engine that delivers
performance and scale, regardless of how many users are active.
SPICEYour Data Source

10.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Anomaly Detection
Discover unexpected trends and outliers
against millions of business metrics.
Auto Narratives
Summarize your business
metrics in plain language.
Forecasting
Machine learning forecasting
with point and click simplicity.
ML Predictions
Visualize and build predictive
dashboards with SageMaker
models.
Augment your data with Machine Learning

11.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Demo
Create dashboards

12.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
ML Predictions in Amazon QuickSight
predicting likelihood of customer churn
scoring leads conversion
assessing credit risk for loan applications
employee attrition prediction
.
Popular use cases
Amazon
SageMaker
Amazon
QuickSight
Data
Sources
Predictive
Dashboard

13.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Adding ML to BI is challenging
Typical steps require ML expertise & manual work
Write application
code to read data
from the database
2
Format the data for the ML
model
3 Call an ML service to
run the ML model on
the formatted data
4
Select and train
the ML model
1
Format the
output5
Load the results
back to the
database
6

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© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Demo
Integration with SageMaker

15.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Amazon QuickSight embedding

16.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Seamlessly embed and make QuickSight look and feel like
your app
Themes and Theme Editor
Use colors, spacing, backgrounds, fonts etc. to
match your app’s branding and UI. Use theme
editor to preview and APIs to manage.
Amazon QuickSight Embedding
SDK
Customized SDK that lets you efficiently
integrate dashboards in your application pages,
set defaults, connect controls and handle errors

17.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Embedded Dashboards – How it Works
• Create a unified user experience by embedding QuickSight dashboards into custom
applications and portals
• Fully interactive filtering, drill down
• Customize data for different customers and users using Row Level Security
• Seamless authentication with your application using Federated Single Sign On
• Centrally Manage multiple customers through a single account.

18.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
QuickSight APIs
 Account Settings – Create, Update, Delete
 Namespaces – Create, Delete, List
 User – Register, Describe, Delete, List
 Group – Create, Describe, Delete, List
 Group Membership – Create, Describe, Delete
 Data Sources – Create, Describe, Delete, List, Update
 Data Source Permissions - Update
 Data Set – Create, Describe, Delete, List, Update
 Data Set Permissions - Update
 Ingestion – Create, Describe, Cancel, List
 Dashboard – Create, Describe, Delete, List, Update
 Dashboard Permissions – Update, Describe
 Dashboard Published Version - Update
 Theme – Create, Describe, Delete, List
 Theme Version – Delete, Describe, List
 Analysis Theme - Update
 Dashboard Embed URL - Get

19.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
4 steps to embed a dashboard
• Author dashboards in QuickSight
• Share with user groups
• Whitelist domain where dashboard will be embedded
• Add Role in AWS Account with reader permissions and access to dashboard
[quicksight:RegisterReader,
quicksight:GetDashboardEmbedUrl]
• Call AWS SDK to assume role (added in step 2) for SAML/OpenID Connect or IAM
authenticated user with unique session ID [aws sts assume-role]
• (option) Register user and assign to group [aws quicksight register-user]
• Call AWS SDK to get secure, signed URL for dashboard
[quicksight:GetDashboardEmbedUrl]
• Use QuickSight JavaScript SDK to embed dashboard on page, pass parameters and
handle error states
Step 1: Amazon QuickSight
Step 2: AWS Account
Step 3: Application server
Step 4: Application page

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© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Demo
Embedding

21.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Amazon QuickSight pricing

22.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Ideal for small teams that need to explore and analyze their data
Authors
Connect to data, analyze, and publish interactive dashboards
$12/user/mo. paying month to month
$9/user/month
Billed annually
Standard Edition

23.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Enterprise Edition
Create and publish interactive dashboards Secure access to dashboards anytime, anywhere
$24/user/mo. paying month to month *session = 30 mins. From login
$18/user/month
Billed annually
$0.30/session*
up to a
max of $5/user/month
ReadersAuthors
For Deploying insights at scale, across your organization.

24.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
50 Readers Usage Frequency Per User Charge Monthly Total Annual Total
10 2x a Day $5/mo. $50/mo. $600/yr.
20 2x a Week $2.40/mo. $48/mo. $576/yr.
20 2x a Month $0.60/mo. $12/mo. $144/yr.
50 - - $110/mo. $1,320/yr.
5000 Readers Usage Frequency Per User Charge Monthly Total Annual Total
500 2x a Day $5/mo. $2,500/mo. $30,000/yr.
1,500 2x a Week $2.40/mo. $3,600/mo. $43,200/yr.
2,000 2x a Month $0.60/mo. $1,200/mo. $14,400/yr.
2000 Inactive No charge $0/mo. $0/yr.
5,000 - - $7,300/mo. $87,600/yr.
Reader Pricing Scenarios

25.
Standard vs Enterprise Standard Edition Enterprise Edition
Free authors 1 1
Free trial authors (60 Days) 4 4
Included SPICE capacity 10 GB/User 10 GB/User
Readers N/A $0.30/session
Additional SPICE capacity $0.25/GB/mo. $0.38/GB/mo.
Connect to spreadsheets, databases, data lakes, and business apps √ √
Easily analyze data with AutoGraph √ √
Fast, scalable visualizations √ √
Publish dashboards for interactive data access √ √
Single-Sign-On with SAML or OpenID Connect √ √
Web and mobile access √ √
Drill-down to detail and customize filters √ √
Enable audit logs with AWS CloudTrail √ √
Reader role √
Email reports √
Securely access data in private VPCs and on-prem √
Row level security √
Hourly refresh of SPICE data √
Secure data encryption at rest √
Connect to active directory √
Use active directory groups √
APIs NEW! √
Dashboard Embedding NEW! √
ML Insights NEW! √

26.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
AWS Directory Service
Microsoft AD
Custom Date Format Dashboard Save As Aggregate Calculations Readers Groups
Private VPC
100M row SPICE
tables
Spark and Presto Connector Scheduled Refresh Just In Time Provisioning Ohio Region
Search Totals Excel Custom Range
200+new features released since
launch
Federated SSO
Athena connector Export to CSV S3 Analytics
Week Aggregation Aurora PostgreSQL Calculations in SPICE
Cross Account
S3 Access
Aggregate Filters Sydney Region
Row Level Security Hourly refresh
10K Filter Values ML Insights
Redshift Spectrum
Support
KPI Chart
Spark Connector
AWS Directory Service
AD Connector
Tabular Reports Singapore Region
URL Actions
Combo Charts
Embedded
Dashboards
Geospatial Maps Count Distinct Parameters Relative Date Filters Filter Groups
Other Buckets Snowflake Connector SaaS Connectors Teradata Connector HIPAA PCI compliance

27.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Resources
QuickSight
Embedding
Workshop
QuickSight
Dashboards
Workshop
• Multi-tenancy Blog
• Embedded dashboard gallery
• AWS SDK
• Amazon QuickSight JavaScript SDK
• Amazon QuickSight Documentation
• Use Amazon SageMaker models in
Amazon QuickSight

28.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
AWS Training & Certification
https://www.aws.training: Free on-demand courses to help you build new cloud skills
e-Learning: Data Analytics Fundamentals
https://www.aws.training/Details/eLearning?id=35364
Curriculum: Visualizing with QuickSight
https://www.aws.training/Details/Curriculum?id=35944
For more info on AWS T&C visit: https://aws.amazon.com/it/training/

29.
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Thanks!