1. Developing
Mobile
Apps
on
AWS
Cloud
Simone
Brunozzi
Technology
Evangelist,
APAC
Amazon
Web
Services

2. Twitter - @simon - Tag: #awstour
Developing
Mobile Apps
on AWS Cloud
Simone Brunozzi
AWS Technology Evangelist, APAC

3. The Growth
Of
Mobile
Computing

4. 88 8

5. 88 8
M %

6. India’s Coming Internet Explosion
# Internet Users # Increase (Millions)
Rank Country (2010) (2007-10) Penetration
1 China 459 246 34%
2 India 88 42 8%
3 Nigeria 45 35 28%
4 Russia 60 25 42%
5 Iran 37 24 49%
6 USA 244 22 79%
7 Brazil 79 21 41%
8 Philippines 23 18 25%
9 Mexico 35 13 31%
10 Pakistan 29 12 17%
Top 10 457 1,099 29%
World 693 2,054 30%
Source: United Nations / International Telecommunications Union via Mary Meeker KPCB. http://kpcb.com/insights/internet-trends-2011

7. Mobile Will Lead This Growth
Source: Radio penetration data per Broadcasting & Cable Yearbook 1996, Internet penetration data per World Bank / ITU, Mobile Internet (smartphone) data per Morgan Stanley Research; 3G data per
Informa via Mary Meeker KPCB. http://kpcb.com/insights/internet-trends-2011

8. XXX.XX
Millions
Mobile subscribers in India
Source: Telecom Regulatory Authority of India, 20th October 2011

9. 865.71
Millions
Mobile subscribers in India
Source: Telecom Regulatory Authority of India, 20th October 2011

10. India’s Coming 3G Explosion
Rank Country 3G Subscribers 2011 3G Penetration 2011 3G Annual Growth
1 USA 179 56% 26%
2 Japan 117 97% 10%
3 Korea 43 82% 10%
4 China 40 4% 172%
5 Italy 40 47% 22%
6 UK 39 51% 35%
7 Germany 33 32% 24%
8 Spain 30 53% 23%
9 Brazil 28 13% 79%
10 Indonesia 27 12% 40%
11 Poland 26 54% 24%
12 France 25 39% 29%
13 India 23 3% 1050%
14 Australia 20 71% 22%
15 Russia 15 7% 59%
Source: Informa WCIS+ via Mary Meeker KPCB. http://kpcb.com/insights/internet-trends-2011
Note: *3G includes CDMA 1x EV-DO and Rev. A/B, WCDMA, HSPA; One user may have multiple mobile subscriptions and may be counted as multiple subscriber.

11. The Complex Web
and
Challenges
Of Mobile
Platforms

12. #1: Web complexity

13. Amazon’s Home Page
~1996
2 elements
1 domain
10 kilobytes

14. Amazon’s Home Page
~1996 2011
2 elements 98 elements
1 domain 12 domains
10 kilobytes 644 kilobytes

15. HTTP Archive Project
(web performance data)
Total Elements Per Page
86
84
82
80
78
76
74
72
70
68
Nov-10 Oct-11
Total Kilobytes Per Page
850
800
750
700
650
600
Nov-10 Oct-11

16. #2: Cost of Mobile devices

17. What do you get
for the same price?
Desktop Laptop Phone
CPU Quad 2.1Ghz Dual 2.1Ghz Dual 1Ghz
Memory 4GB 3GB 512MB
Disk/Flash 1000GB 320GB 8GB
Network 1Gbps 54Mbps 10Mbps

18. #3: Mobile limitations

19. Limited Cache
Source: http://www.standardista.com/velocity/#slide9

20. Battery Power Constraints

21. Mobile Platform Load Times
Amazon.com detail page load times (seconds)
Desktop: ~3.2 seconds
Smart phone: ~9.7 seconds

22. #1: Web complexity
#2: Cost of Mobile devices
#3: Mobile limitations

23. Complex
Web
+ Mobile = L

24. Enters
the Cloud

25. Complex
Web
+ AWS = J

26. Mobile
stories

27. #1: Discovr Apps
#2: L&T Infotech
#3: V-serv.mobi
#4: Praekelt
#5: Kuliza

29. Discovr Apps, by Filter Squad

30. Discovr Apps, by Filter Squad
TWO developers from Perth, Australia
#1 on the Apple App Store in 28 Countries!
250,000 downloads in just 4 days!
Now over 1 Million downloads
Recently funded: 1.1 Million US$ (Yuuwa Capital)
New: Discovr Music

31. Monitoring with NewRelic

32. Lessons learned
You can do it from anywhere. (a
Be ready to scale. (b
Lean startup. (c
3 rd party products. (d

33. http://bit.ly/discovr-apps

34. #1: Discovr Apps
#2: L&T Infotech
#3: V-serv.mobi
#4: Praekelt
#5: Kuliza

36. Enterprise Mobility as a Service

37. Smart AP, by L&T Infotech
Smart AP (Access Platform)
Integration with: SAP, Peoplesoft, JDE, Oracle, SQL Server
Any mobile device, Dynamic UI
Network independent (GSM, CDMA, WiFi)
Data encryption
Use of Amazon ElastiCache
Integrated device management
SMS/WAP functionality

38. The entire platform runs on AWS

39. Lessons learned
Enterprise Mobile. (a
Barriers can be overcome. (b

40. #1: Discovr Apps
#2: L&T Infotech
#3: V-serv.mobi
#4: Praekelt
#5: Kuliza

42. V-Serv:
Mobile advertising marketplace
Needs:
1) Flexible and scalable solution (new customers = no clues)
2) Startup, avoid Capex
3) Customers are in US, EU, APAC; infrastructure is needed
there

43. V-Serv:
Mobile advertising marketplace
Solution:
1) AWS is flexible and scalable
2) No Capex is needed
3) V-Serv can run on the global AWS Infrastructure
Plus:
Faster time to market;
Cost effectiveness (on demand / RI / Spot)

44. Lessons learned
Time to market: essential. (a
Learn how to save money. (b

45. Reminder
Twitter tag: #awstour

46. #1: Discovr Apps
#2: L&T Infotech
#3: V-serv.mobi
#4: Praekelt
#5: Kuliza

47. South Africa

48. Problem:
patients on chronic medication
Many clinic appointments missed
Treatments discontinued
ART (Anti-Retroviral Treatment for HIV) the most problematic
Patient and clinic don’t talk
Clinical administration is a burden
No record of past appointments / No medical history

49. How can the problem be solved?

50. Tablets?
PCs?
? Broadband?
IT Education?
More medical staff ?
How can the problem be solved?

51. Tablets?
PCs?
SMS! Broadband?
IT Education?
More medical staff ?
How can the problem be solved?

52. TxtAlert (winner of Tech4Africa 2011 Award)

53. How does
TxtAlert work?

56. Many clinic appointments missed From 30% to 4%
Solved!
Treatments discontinued
ART (Anti-Retroviral Treatment) the most problematic
Patient and clinic don’t talk SMS: “Please call me”
Clinical administration is a burden Automated
No record of past appointments / No medical history

58. Since its launch on December 1, 2009 (World AIDS
Day), the portal has grown to over 270,000 users.
“We’re seeing over 70, 000 daily page views and
over 2,000 comments placed each day, with very
low-end mobile phones, via GPRS or EDGE data
connections”.
Simon de Haan, Chief Engineer

59. Lessons learned
Simple is beautiful. (a
Don’t underestimate SMS. (b
Good engineering helps. (c

60. #1: Discovr Apps
#2: L&T Infotech
#3: V-serv.mobi
#4: Praekelt
#5: Kuliza

65. Do you want to try it out?

66. Send SMS
to: 92433 42000
Message: @awstour11

67. Lessons learned
I told you: SMS! (a
Huge potential in India. (b
Easy on the Cloud. (c

68. Developing Mobile apps
on Amazon Web Services

70. Final
Thoughts

71. Twitter - @simon - Tag: #awstour
Developing
Mobile Apps
on the AWS Cloud
Simone Brunozzi
AWS Technology Evangelist, APAC

72. …