Renato Valdés Olmos, Founder & Designer of E tells us what is E and how they use Amazon Web Services.

3. The Problem.
Business cards and
online identities.

4. The Solution.
Exchange an online
business card -
in real life.

6. 2. 3. 4.LogProfile
Select In
1. E•ID
Connect

8. Status
Launched late Sept.
2200+ active users

9. Today is about tech.

10. Tin Man

11. ’s Architecture.
PHP 5
MySQL
jQuery
Pongo
Artoo

12. ’s Architecture.
PHP 5
MySQL
jQuery
Pongo
Artoo

13. Pongo
Model-View-
Controller Framework

14. Artoo
Sync Service app for
pushing and pulling
social network
contact information.

15. Artoo

16. How w use AWS

17. 3 Services
EC2, EBS and S3.

18. Webserver 1 Static Storage
EC2 S3
E • Mobile 1 Profile images
E • Desktop 1 UI customization images
r
Load balance
EC2
Webserver 2 Database Server EBS Volume
EC2 EC2 EBS
E • Mobile 2 Database EBS Access MySQL Data
E • Desktop 2 MySQL
Tin Man Release

19. EC2

20. runs on 4 EC2
servers powered by
Ubuntu Linux.

21. Loadbalancer
distributes incoming
requests over
2 webservers.

22. EBS

23. MySQL on
EC2+EBS for
safekeeping of our
user’s data.

24. S3

25. Avatars and
personalised UI
images are stored on
S3 in case of data
loss.

26. Future?

27. Adam Link

29. 3 AWS services + 1

30. Adding 4th AWS
service, SimpleDB.

31. Pre-rendered UI
components and data
lists on SimpleDB to
make even faster.

32. Benefits

33. AWS allows us to
continue running our
service on our own
financial power.

34. There’s no more need
to buy hardware.
No maintenance.
No spare
replacement parts.

35. Adding an extra
server can be done
plug and play without
the cloud becoming a
thunderstorm.

36. Restarting or
powering down
servers does not
affect our users.

37. We only pay for what
we use.

38. This means that we
have a low monthly
burn rate, which is
added value for
investors.

39. But we’d love to see
cheaper EBS
volumes though.

40. info@hellomynameise.com

41. Beta invites?
Write “I love AWS” in
the message field to
get in.
hellomynameise.com/beta_signup