Simon Frost, Head of Marketing & Business Development, EMEA, AWS Elemental (for Niall Duffy, EMEA Partner Lead, AWS) This presentation highlights how Amazon Web Services is building the broadest, and deepest community for technology and consulting partners, creating the greatest choice for Media organisations and enabling workflow cloud migration.

1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Simon Frost (Niall Duffy)
Media & Entertainment Symposium | London | 4th December 2018
Enabling the Media Community
AWS Partner Network

2. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Partners are in our DNA

3. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Value for Money
Bespoke not
generic
High touch not self
service
Long term
relationships
Bespoke
High touch
Long term
relationships
Value for Money
Bespoke
High touch
Long term
Relationships
What Media
Companies Want
What Media get
from Tech firms
What you get from
AWS + Partners
High Cost

4. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
We have a rising tide approach

5. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
How do we help our partners?
Product/Service
Development
Marketing
Support
Sales Support
• Credits to support new products and integration
• Well Architected Reviews/Tech Validations
• Product Team / Beta
• Funding for demonstrators
• Awareness building events
• Blogs and solution briefs
• Direct sales support
• ‘PoC’ support through credits and advice
• Marketplace / Solution briefs
More Choice
Guidance
Awareness of what is
possible
Make it easier to try and
buy

6. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
A very top level value chain in TV
Planning Monetisation2
Content
Creation
& Ingest
Post-Production & Post
Asset Management
Media Management &
Archive
Supply Chain Management
Linear Playout
OTT
Digital Product
9
Analytics and Metadata Management
Delivery – Systems Integrators & Consulting Partners
AI/ML Tooling (Transitory function which will be embedded in every area above)0
Transform
Metadata
Management
Audio-Video
Management
Enhance &
Enablement
10
11
6
5
8
74
1
3
12

7. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

8. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
We have partners in each function
Planning Monetisation2
Content
Creation &
Ingest
Post-Production & Post
Asset Management
Media Management
& Archive
Supply Chain Management
Linear Playout
OTT
Digital Product
9
Analytics and Metadata Management
Transform
Metadata
Management
Audio-Video
Management
10
11
6
5
8
74
1
3
15 7
6
34 12
15
28
38
28
11
26

9. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
We need enablers to manage complexity
Planning Monetisation2
Content
Creation &
Ingest
Post-Production & Post
Asset Management
Media Management
& Archive
Supply Chain Management
Linear Playout
OTT
Digital Product
9
Analytics and Metadata Management
Transform
Metadata
Management
Audio-Video
Management
10
11
6
5
8
74
1
3
15 7
6
34 12
15
28
38
28
11
26
Delivery – Systems Integrators & Consulting Partners
AI/ML Tooling (Transitory function which will be embedded in every area above)0
Enhance &
Enablement
12

10. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Value Chain Maturity
Planning Monetisation2
Content
Creation
& Ingest
Post-Production & Post
Asset Management
Media Management &
Archive
Supply Chain Management
Linear Playout9
Analytics and Metadata Management
Delivery – Systems Integrators & Consulting Partners
AI/ML Tooling (Transitory function which will be embedded in every area above)0
Transform
Metadata
Management
Audio-Video
Management
Enhance &
Enablement
6
5
8
74
1
3
12
OTT10
Digital Product11