We've partnered with hundreds of customers on their large-scale migrations to AWS. This session outlines some of the common challenges that our customers face and how they've overcome these challenges. The session also describes the patterns we've observed that make legacy migrations successful, and the mechanisms we've created to help customers migrate faster.

1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS re:Invent
An Overview of Best Practices for
Large-Scale Migrations
J o e C h u n g , E n t e r p r i s e S t r a t e g i s t , A W S
S i m o n C l a r k , V P I n f r a s t r u c t u r e a n d O p e r a t i o n s , D o w J o n e s
E N T 2 1 2
November 28, 2017

2. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

3. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Common Migration Drivers
Data Center
Consolidation
Digital
Transformation
Cost
Reduction
Acquisitions
or Divestitures
Large scale compute
intensive workloads
Facility or Real-estate
decisions
Colocation
or outsourcing contract
changes
Agility/Dev
Productivity

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How do I create/consider a business case?
I am not really sure what’s in my environment, how can I create a plan?
Who can help me?
Questions About Mass Migrations

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How do I create/consider a business case?
I am not really sure what’s in my environment, how can I create a plan?
Who can help me?What tools can I/should I use?
When do I refactor for cloud-native vs. lift-and-shift?
What’s the impact to my people? How long should it take?
How do I measure success? What happens to my operating model?
Questions About Mass Migrations

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Some Customers Migrating
Consolidating 56 data centers down to
6, moving 75% of infrastructure to
cloud in the process, and re-allocating
more than $100M toward key business
drivers
Data Center
Consolidation

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Some Customers Migrating
Agility/Dev
Productivity
Cost
Reduction
Migrated ~5,500 instances in 9 months,
reduced storage costs 50%, compute
costs 20%, and sped up provisioning by
10x (4 weeks to 2 days)

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Some Customers Migrating
Transforming culture to be a great
place for developers to work by
investing in new skills (thousands of
AWS certifications and counting) and
migrating data centers to the cloudData Center
Consolidation
Digital
Transformation
Agility/Dev
Productivity

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Some Customers Migrating
“Migrating to AWS provides the scalability,
security, and flexibility we need to stay at the
forefront of consumer DNA testing as science
and technology continues to evolve. We’ve
rapidly migrated much of our data and
applications to AWS in less than a year and
we’re excited to ramp up our innovation
engine to help more people discover their
family history.”
-Nat Natarajan, EVP of Product and Technology
Data Center
Consolidation
Agility/Dev
Productivity

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Some Customers Migrating
“AWS has provided amazing performance
improvements. The investigative capacity of
our surveillance team has expanded
dramatically… and we are able to absorb
market peaks like Brexit without having any
operational challenges whatsoever. We
determined that cyber security is better in the
cloud than in on premises data centers.”
- Steve Randich, EVP and Chief Information Officer, FINRA
Agility/Dev
Productivity

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Some Customers Migrating

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Migration Process
Migration Preparation
& Business Case
Portfolio Discovery
& Planning
Application
Design
Migration &
Validation
Operate
Continually
Optimize

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Preparing For Mass Migration
EXECUTIVE
SPONSORSHIP

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PEOPLE PROCESS TECH
FOUNDATIONAL
EXPERIENCE
EXECUTIVE
SPONSORSHIP
Preparing For Mass Migration

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Cloud Center of Excellence
Technical Training
Hiring People and Partners
Communication Plan
Landing Zone
Security Foundation
Operations Tools
Operations Model
Provisioning
Billing Optimization
Security Operations
PEOPLE PROCESS TECH
Foundational Capabilities
LeadershipInfrastructure Security
Operations
Applications

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Cloud Center of Excellence
Technical Training
Hiring People and Partners
Communication Plan
Landing Zone
Security Foundation
Operations Tools
Operations Model
Provisioning
Billing Optimization
Security Operations
PEOPLE PROCESS TECH
Foundational Capabilities
Design Ops
Apps
Infra
LeadershipInfrastructure Security
Operations
Applications

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Foundational Capabilities
Design Ops
Apps
Infra
Patching
Monitoring
Incident
Management

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Foundational Capabilities
Design Ops
Apps
Infra
AWS Managed
Services

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Cloud Center of Excellence
Technical Training
Hiring People and Partners
Communication Plan
Landing Zone
Security Foundation
Operations Tools
Operations Model
Provisioning
Billing Optimization
Security Operations
PEOPLE PROCESS TECH
Foundational Capabilities
Direct
Connect
Accounts
Central
Services
Security Network
Identity &
Access
Domains
Start
Build &
Iterate
Design Ops
Apps
Infra
AWS
Managed
Services
LeadershipInfrastructure Security
Operations
Applications

20. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
PEOPLE PROCESS TECH
FOUNDATIONAL
EXPERIENCE
EXECUTIVE
SPONSORSHIP
BUSINESS
CASE
Preparing For Mass Migration

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Your business case should be driven by your
organization’s KPIs, but here’s some common
drivers:

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Business Value Drivers
Unit price of infrastructure
Ability to match supply and demand
A pathway to optionality
An elastic cost base
Transparency drives a lean mindset
OPERATIONAL COSTS

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Business Value Drivers
Automation drives maintenance efficiencies
Reduced cost of planned and unplanned outages
Increased Developer Productivity
WORKFORCE PRODUCTIVITY
OPERATIONAL COSTS

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Business VALUE DRIVERS
Elimination of hardware refresh programs
Elimination of maintenance programs
WORKFORCE PRODUCTIVITY
COST AVOIDANCE
OPERATIONAL COSTS

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Business Value Drivers
Reduced Risk Profile/Reduced cost of risk mitigation
Revenue & margin improvements due to reduced outages
WORKFORCE PRODUCTIVITY
COST AVOIDANCE
OPERATIONAL COSTS
OPERATIONAL RESILIANCE

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Business Value Drivers
WORKFORCE PRODUCTIVITY
COST AVOIDANCE
OPERATIONAL COSTS
OPERATIONAL RESILIANCE
BUSINESS AGILITY
Reduced time to market & Innovate
Increased operational agility (new market penetration,
divestiture, acquisition)

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OPERATIONAL COSTSWORKFORCE PRODUCTIVITYCOST AVOIDANCEOPERATIONAL RESILIENCEBUSINESS AGILITY
98% reduction in
P1/P0s
77% faster to deliver
business applications
52% average TCO
savings
35% reduction in
compute assets (792)
15 automated bots
developed
80% cloud first adoption
15 cloud services
created
50 applications
decommissioned
8 cloud migration partiesImproved security
posture
Shift to self-service
culture
Rapid experimentation
Reduced technical debt 14M YOY Savings
Improved PerformanceStreamlined M&A
Activity
DevOps in Practice
$20M
Investment
Focus
18
Months
300+ Apps
Migrated
$14M YOY
Savings&

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Migration Preparation
& Business Case
Portfolio Discovery
& Planning
Application
Design
Migration &
Validation
Operate
Continually
Optimize
Migration Process

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Migration Planning
Outcomes
Cost Model
Migration Patterns
Resource Model
Project Plan
Business Case

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Migration Planning
Outcomes
Cost Model
Migration Patterns
Resource Model
Project Plan
Business Case
Disconnected
and Incomplete Data
Asset
Inventories
CMDB
Tribal
Knowledge
SLA/OLA
App
Configuration
Data
Performance
Information
Architecture

31. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Migration Planning
Outcomes
Cost Model
Migration Patterns
Resource Model
Project Plan
Business Case
Disconnected
and Incomplete Data
Asset
Inventories
CMDB
Tribal
Knowledge
SLA/OLA
App
Configuration
Data
Performance
Information
Architecture
Gathering Data and Organizing
“Discovery and Planning”
Applications
Infrastructure
Performance
AWS Application
Discovery Service

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Migration Planning
AWS Application
Discovery Service

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Migration Preparation
& Business Case
Portfolio Discovery
& Planning
Application
Design
Migration &
Validation
Operate
Continually
Optimize
Migration Process

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Redesign
Application/
Infrastructure Architecture
App Code
Development
Full ALM /
SDLC
Integration
Purchase COTS/
SaaS & licensing
Manual Install
& Setup
Modify underlying
Infrastructure
Determine
new platform
Retain /
Revisit
Manual Config
Manual Deploy
Manual Install
Retire /
Decommission
Discover/Assess/Prioritize
Applications
Determine
Migration
Path
Use Migration Tools
Transition ProductionValidation
Automate
App Migration Patterns

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Spectrum Of Complexity
Re-host
Re-architect
Re-purchase
Re-platform
Level of Effort
QUICK WINS
EASY OPTIMIZATIONS
SAAS-IFY BACK OFFICE
MODERNIZE LEGACY
Time

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App Migration Automation/Tools
SERVER & DB MIGRATION
ADDITIONAL 3RD PARTY
MIGRATION TOOLS
DATA TRANSFER
S3 Transfer Acceleration
AWS Storage and File Gateway
AWS Direct Connect
AWS Snowball
Amazon Kinesis Firehose
AWS Server Migration Service
AWS Database Migration Service
VMWare Cloud on AWS
PARTNERS
& Snowmobile
AWS Schema Conversion Tool

37. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
App Migration Automation/Tools
SERVER & DB MIGRATION
ADDITIONAL 3RD PARTY
MIGRATION TOOLS
DATA TRANSFER
S3 Transfer Acceleration
AWS Storage and File Gateway
AWS Direct Connect
AWS Snowball
Amazon Kinesis Firehose
AWS Server Migration Service
AWS Database Migration Service
VMWare Cloud on AWS
PARTNERS
& Snowmobile
AWS Schema Conversion Tool

38. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
App Migration Automation/Tools
SERVER & DB MIGRATION
ADDITIONAL 3RD PARTY
MIGRATION TOOLS
DATA TRANSFER
S3 Transfer Acceleration
AWS Storage and File Gateway
AWS Direct Connect
AWS Snowball
Amazon Kinesis Firehose
AWS Server Migration Service
AWS Database Migration Service
VMWare Cloud on AWS
PARTNERS
& Snowmobile
AWS Migration Hub AWS Application Discovery Service
AWS Schema Conversion Tool

39. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Snowball
AWS Server Migration Service
AWS Database Migration Service
Over 500,000 VMs have been migrated using the
Over 45,000 DBs have been migrated using the
appliances have traveled a distance equal to circling the world more than 250 times
AWS Application Discovery Service has discovered more than 500,000 on-premises resources
AWS Storage and File GatewayOver 160 PB of Storage migrated using the
So Far:

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Migration Organizational Strategies
Portfolio Discovery
& Planning
Re-architectRe-host
Re-platform
Re-factor
By Line of Business
Landing Zone
Platform Integration
Operational
Integration
Migration
Project Control By Migration Strategy
Cloud Center of Excellence Migration Teams
Scale as needed

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Migration Scoreboard
Line of Business 1
Line of Business 2
Line of Business 3
Re-host
Re-platform
Re-architect
Retire
Apps Migrated COE Reviewed Data Encrypted Cost/App
23
21
12
4
5
13
17
Y
N
Y
Y
N
N
Y
$12k
$5k
$30k
$0k
$78k
$9k
$82k

42. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Migration Process
Migration Preparation
& Business Case
Portfolio Discovery
& Planning
Application
Design
Migration &
Validation
Operate
Continually
Optimize

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Simon Clark
Vice President, Infrastructure and Operations

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Iterating On Your Operating Model
Cloud Center of Excellence
Technical Training
Hiring People and Partners
Communication Plan
Landing Zone
Security Foundation
Operations Tools
Operations Model
Provisioning
Billing Optimization
Security Operations
PEOPLE PROCESS TECH
Design Ops
Apps
Infra
Direct
Connect
Accounts
Central
Services
Security Network
Identity &
Access
Domains
Start
Build &
Iterate
LeadershipInfrastructure Security
Operations
Applications

45. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Iterating On Your Operating Model
Cloud Center of Excellence
Technical Training and Certifications
Hiring People and Partners
Communication Plan
Landing Zone
Security Foundation
Operations Tools
New AWS Services
Hybrid Integrations
Operations Model
Provisioning
Billing Optimization
Security Operations
Migration Process
Discovery and Planning
PEOPLE PROCESS TECH
Design Ops
Cloud Business Office
Governance
Enterprise
Architecture
On-boarding Finance Marketing
Cloud Engineering
OperationsInfrastructure Security
Dev-OpsITIL
Design Ops
Apps
Infra

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Common Hybrid Scenario
Data Center
Data Center
Data Center
On-premises Cloud
Amazon VPC
Amazon Direct
Connect
Application 1
Application 2
Application 3

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On-premises Cloud
Application 1
Data Center
Application 2
Application 3
Application n
With Tools Supporting Both Environments
Virtual Tape Library
Amazon EC2 Simple
Systems Manager
AWS Greengrass
IAM Federation
Amazon File and Storage
Gateway
AWS CodeCommit
AWS CodeDeploy
AWS CodePipeline

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Use Native Aws With Platforms You Already Know
Data Center
Cloud
Application 1
Application 2
Application 3
Application n
On-premises
on AWS

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AWS PartnersAWS and Partner Tools
AWS Investment AWS Training
Migration Methodology
AWS Professional Services
https://aws.amazon.com/migration-acceleration-program/

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Typical Migration Engagement
• Migrate quick wins
(ex: 50 apps in 50 days)
• Operational Readiness
‒ Cloud Center of Excellence
‒ Landing Zone
‒ Operations Model
‒ Security and Compliance
• Refined business case
• Migration plan
Foundation and
Momentum Building
Readiness
Assessment
• People
• Platform
• Operations
• Security
• Business
case
Customer
Business
Goals
Migration
at Scale
• Migration execution
• Business benefit achievement
‒ Operational efficiency
‒ Resilience
‒ Business agility
‒ Workforce productivity

51. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Partner Network Migration Competency
Rigorous and formal AWS program that sets the bar for partner migration
capabilities and best practice (consulting and technology). Further detail
can be seen at https://aws.amazon.com/partners/competencies/
Migration Delivery Partners must have:
• At least Advanced level AWS Consulting partner
• 30 AWS certifications and at least 20 certified consultants or more
• 10 Professional level certifications
• Current Managed Services or DevOps Competency
• 5 or more migration case studies (2 public)
• Established AWS migration practice
• Audited annually against the Managed Services/DevOps competency
Migration Competency Launched In 2016

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AWS Migration Competency
Consulting Partners
Migrated over 5,500 instances in 9 months, reduced storage
costs 50%, compute costs 20%, and sped up provisioning by
10x (4 weeks to 2 days)
Migrated over 600 workloads to AWS in under 14 months,
including some Unix to Linux conversations, and committed to a
year over year cost reduction

53. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Migration Competency
Consulting Partners
70% of applications and databases migrated to AWS
1.4TB of data migrated from SQL Server to AWS RDS
Push-button build and deployment
End-to-end automation with Amazon EC2, Amazon Lambda, AWS
CloudFormation, Amazon S3, Amazon SQS, and others
Better cost transparency due to improved tagging
Improved agility and business capabilities

54. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Migration Competency
Consulting Partners
“One thing that’s been standout has been Slalom’s approach,
methodology, and market knowledge—and they’ve brought a
lot of that capability into our teams.”
—Nathan Monk, IT director at Travis Perkins plc
Travis Perkins plc, British builders’ merchant and home improvement retailer, wanted
to do what all great companies want to do: provide excellent services to customers
and employees. For Travis Perkins, realizing that vision depended on migrating two
on-premises data centers to the cloud.

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AWS Migration Competency
Consulting Partners

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Migrating to AWS Course
2-day instructor-led training covering
• Various phases of a cloud migration project with emphasis on
dependencies, key deliverables, and teams involved for each phase
• Understanding the different application migration strategies
• Assessing on-premises IT environments
• Planning mass migration projects
• Defining CoE and migration sprint teams
• Performing server, data, and application migration using various
tools
• Validating and integrating applications post-migration

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THANK YOU!