AWS provides a range of services to help you deliver mobile apps that can scale to millions of users and reach global audiences. In this session, Amit Patel, General Manager of AWS Mobile Services, will share our vision, customer trends and the latest additions to AWS Mobile Services. We’ll also be joined by Jeffrey Jagoda, Solutions Architect – Cloud, from Wawa Food Markets. He’ll share how Wawa Food Markets has been developing unique and innovative mobile solutions on AWS.

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amit Patel, GM AWS Mobile Development
August 11, 2016
Getting Started with AWS Mobile
Services

2. 4 Million+
Mobile apps in the App
Store and Google Play
18 Weeks
Average time to build
mobile apps
25%
Apps abandoned
after first use
Source: App Annie 2016
Recode 2016

3. Unique features
Time to market
Scale, performance, & reliability
App quality

4. Your
infrastructure
Your app

7. Fulfilling customers’ daily lives
Jeffrey Jagoda / August 11, 2016 / AWS NYC Summit

8. Store Locator
Fuel Prices
Nutrition
Wawa Card & Reload
Pay in-store
GET GREAT REWARDS!
Fast.
Easy.
Rewarding.
A better way to Wawa!

9. Amazon Web Services
Wawa Data Center
3rd Parties
& Payment
B2B
Partners
EC2Elastic Load
Balancing
S3 RDS
Route 53
Enterprise
Service Bus
Enterprise
Applications
Customers
Fast.
Easy.
Rewarding.
Connecting customers

10. 12 months from Sprint 0 to Production
An Enterprise Design to Mobile Backend
PCI Compliant Architecture
Component-based Architecture / Decouple
Internet Scalable (Consumer Growth)
Extreme Agility and Flexibility
Over 45 New Technologies
A digital transformation story

11. Associates in action

12. FASTER
• Speed to Market
• Internet Enablement
• Simplify Management
• Dynamically Adapt
• Infrastructure as Code
• AWS Marketplace
Launching into the clouds

13. In production nearing 2 years!
Working with Amazon and our
developers to evolve the design:
Mobile Analytics, Serverless (Lambda),
Device Testing (Device Farm)
*Using AWS for other use cases
Fast. Easy. Rewarding.
Lift off & beyond

14. Develop > Deliver > Engage

15. …..….

16. Get out of box scalability, flexibility, & security
Use your favorite
{ language,
IDE,
toolchain }
Pay as you go
Scalability Security & ComplianceFlexibility

17. Easily add and manage the services you need
Authenticate users
Analyze user behavior
Store and share media
Synchronize data
Deliver media
Amazon Cognito
(Sync)
Amazon Cognito
(Identity)
Amazon S3
Amazon CloudFront
Store data
Amazon DynamoDB
Amazon RDS
Track retention
Amazon Mobile
Analytics
Send push notifications
Amazon SNS
Mobile Push
Run server-side logic
AWS Lambda
Device Farm
Test your app
Amazon Mobile
Analytics
AWS Mobile SDKs
AWS Mobile Hub

18. Develop > Deliver > Engage

19. Test on real devices

20. Continuously deliver quality applications
…

21. Monitor app health and nip issues in the bud

22. Develop > Deliver > Engage

23. Generate insights to drive informed decisions
Analytics on usage,
retention, and
monetization
Flexible app
instrumentation and
custom analytics
Integrated mobile
and web analytics

24. Effectively engage your users
Message users via
email, SMS, mobile
push or desktop
push
Enable direct and
broadcast
messaging
Automate user
messaging with APIs

25. Develop > Deliver > Engage
Quickly and Easily
AWS will manage the
infrastructure
High Quality
Applications
Intelligently,
proactively, and
completely

26. …
Find, try, purchase, and install mobile software in
minutes on AWS Marketplace
…

27. Demo

28. Thank You!