DevOps is more than just an industry buzzword; it is a philosophy that forward-looking enterprises are deploying to move faster while staying safe. In 2007, MediaMath created the first software for real-time media buying for the digital marketing age. MediaMath’s technology analyzes more volume every day than the top 10 stock exchanges in the world combined, which amounts to ~200 billion customer opportunities daily. To accelerate these changes, MediaMath partnered with AWS and CloudCheckr to turbo-charge their DevOps initiatives. Leveraging CloudCheckr’s unified cost and security management platform, MediaMath realized $2 million in cost savings in one year, allowing them to become the leading independent programmatic company for marketers. CloudCheckr is a SaaS solution that provides data center quality continuous monitoring, security, and control for the infrastructure layer of public cloud users.

1. DevOps on the AWS Cloud

2. Patrick Neville Patrick Neville is the Manager of Systems
Operations at MediaMath
Aaron Klein Aaron Klein is the Co-Founder and COO at
CloudCheckr
Speakers
Michael Ruiz Mike Ruiz is an AWS Solutions Architect

3. “DevOps is the combination of cultural
philosophies, practices, and tools that increases
an organization’s ability to deliver applications
and services at high velocity”
https://aws.amazon.com/devops/

4. Infrastructure
as Code
Microservices Logging and
Monitoring
Continuous Integration/
Continuous Delivery
DevOps on AWS
AWS provides on-demand infrastructure resources and tooling built to
enable common DevOps practices

5.  Provision the server, storage, and networking capacity you
need on demand
 Deploy independently, as a single service, or a group of
services
 Make configuration changes repeatable and standardized
 Build custom templates to provision resources in a controlled
and predictable way
 Use version control to keep track of all changes made to your
infrastructure and application stack
Infrastructure as Code
Replace traditional infrastructure provisioning and management with
code-based techniques

6.  Build services around the business capabilities you require
 Scale up and down as required with virtually no notice
 Make configuration code changes repeatable and
standardized
 API-driven model enables management of infrastructure
with language typically used in application code
 Free developers from manually configuring operating
systems, system applications, and server software
Microservices
Build applications as a set of small services that communicates with other
services through APIs

7.  Maintain visibility and auditability of activity in your
application infrastructure
 Assess how application and infrastructure performance
impact end-user experience
 Gain insight into the root causes of problems or
unexpected changes
 Support services that must be available 24/7 as a result of
continuous integration/ continuous delivery
 Create alerts based on thresholds you define
Logging and Monitoring
Capture, categorize, and analyze data and logs generated by
applications and infrastructure

8.  Model and visualize your own custom release workflow
 Automate deployments of new code
 Improve developer productivity and deliver updates faster
 Find and address bugs quicker with more frequent and
comprehensive testing
 Store anything from source code to binaries using existing
Git tools
Continuous Integration and Continuous Delivery
Rapidly and reliably build, test, and deploy your applications, while
improving quality and reducing time to market.

9. AWS CodeCommit AWS CodeDeploy AWS CodePipeline
Amazon Elastic
Compute Cloud
Amazon EC2 Container
Service
AWS Elastic Beanstalk
Amazon API Gateway AWS Lambda
Amazon CloudFront AWS Config AWS CloudTrail Amazon CloudWatch

10. …and more than 40 other services.

11. CloudCheckr
Keeping the cloud in check.

12. IT
 Are our applications
performing as well as
they could?
 Are we fully utilizing the
resources we’ve deployed?
 Are we prepared for
unplanned downtime?
Security
 Are there publicly accessible
resources or other
vulnerabilities?
 Who is making changes
and how does that impact
our security?
 Is there any suspicious
activity?
 Are we adhering to
password policies and
standards?
Finance
 Is every dollar accounted
for?
 Who is spending dollars
on what?
 Where may we cut costs?
 Are we adhering to budget?
Cloud Stakeholders have questions…

13. …and CloudCheckr can help you answer them

14. Increase Operational Efficiency
 Resource Utilization reports provide both summary and
detailed CPU, Network, and usage statistics for AWS services
 Allows you to build custom views with specific search and
filter parameters
 Provides asset management of multi-accounts, resources,
configurations, permissions, changes, instances

15. Security
 Provides hundreds of automated security checks that help you
review security of your AWS environment against best
practices
 Extends functionality of CloudTrail, so you can ask more
specific questions about your environment
 Automatically maps and groups user access and saves full
AWS history
 Searches for publicly accessible resources and alerts you
when they are identified

16. Cost
 Purchasing and sizing recommendations to ensure proper sizing
and optimal purchasing
 Customizable alert builder notifies you when your AWS spend
exceeds personalized thresholds
 Warning reports identify areas where you have cost leakage from
idle, orphaned, and under-utilized resources

17. Broader View
Deeper Analytics
We collect significantly more data across more
services than our competitors
Cloud Expertise
We specialize in AWS, and our solution
covers all AWS services
What Makes Us Unique

18. Asia Pacific MSPs
Europe
$500M+
CloudCheckr users
across many regions
Growth rateMonitored Annual
AWS spend
Renewal rate
Who is CloudCheckr?
5,000+ 400% 97%+
Rest of World

19. How MediaMath saved $2M with
CloudCheckr and AWS

20. Who is MediaMath?
MediaMath is the leading independent programmatic company for
marketers, helping them engage their consumers individually and at scale.
Advertisers
4500+
Impressions per day
10B+
Employees across
5 continents
650+
Of Fortune 100
65%Users

21. TerminalOne, Marketing Platform
TerminalOne uses
machine learning
algorithms to bid on
advertising media in
Real-Time auctions and
optimizes campaigns for
goal-based conversions.

22. The TerminalOne Marketing Operating System™
Decisioning
&
Optimization
Cross-channel
media
Data
management
Delivery
management
Analytics &
Insights
Partner
management

23. Why did MediaMath move to AWS?
MediaMath’s technology
analyzes more volume every
day than the top 10 stock
exchanges in the world
combined, which amounts to
about 200 billion customer
opportunities daily, and they
have a very rapid pace of
innovation…
…making a robust and
scalable IT infrastructure
essential to their business.

24. Enormous Scale and Speed
3.5 million bid opportunities analyzed each second
200 terabytes of data analyzed per day
9 POPS + cloud & thousands of servers across the globe
<40ms average response time
Transactional / financial data (so every record counts)$

25. Why did MediaMath look for a solution like CloudCheckr?
AWS usage started small and grew very complex with time
 Dozens of accounts, utilizing virtually every AWS service
 Different sets of permissions needed for individual users,
groups, etc.
 Very difficult to get a comprehensive picture of cost, utilization,
security, etc. across all of their accounts
So, we needed a way to hardline ownership of resources to their
departments, improve accountability, and better track against their
budget.

26. The Benefits
 Proper inventory tracking with cost analysis RI
recommendations that are based on utilization instead of just
instance count
 Best practice recommendations and alerts that we now have
populate directly to internal ticketing projects
 Quarterly cost savings alerting that alerts teams of where they
are having issues on their account
We now have a hardline ownership for all resources used by
teams that can now be budgeted for future planning.

27. Success with AWS and CloudCheckr
 Saved $2 Million
 Departmental accountability
 Budgeting predictability
-Patrick Neville,
Manager of Systems Operations, MediaMath
“When we were looking through the various options of
AWS billing/inventory/security consolidation platforms
available, two things that made CloudCheckr stand out
for us were the simplicity of its user interface for
reporting and the granularity of its feature set. There
are few applications comparable to CloudCheckr that
really allow an end-user to feel that they have total
control over the Detailed Billing Report.”

28. Questions & Answers