SapientRazorfish is a global digital transformation company. They transformed their IT infrastructure and development process to use AWS Elastic Beanstalk to deploy marketing campaigns, reducing deployment times from 15+ days to just 3 minutes. This allowed them to rapidly iterate, continuously deploy new features, and deliver innovation at scale for their clients. They accomplished this through a process of discovering problems and goals, transforming their architecture and ways of working to be cloud-native and agile, and executing the new approach.

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How SapientRazorfish Cuts Its Campaign
Deployment Times From Days to Minutes
Gene Tang
Head of Solutions Architecture, Rackspace Asia
Nishit Gupta
Director Program Management, SapientRazorfish

2. Reducing deployment times
from Days to Minutes.

3. Gene Tang
Head of Solutions Architecture

5. Fanatical Support
for AWS.

6. Fanatical Support
for AWS.
Transform

7. Fanatical Support
for AWS.
Transform
Manage

8. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L

9. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L 9
T O T A K E Y O U T H R O U G H T H I S S E S S I O N
Nishit Gupta
Head of Delivery, SEA and HK

10. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A LC O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L 10
12k 70 25+ 1
C O M PA N Y
O F F I C E S
G L O B A L LY
C O N N E C T E D
Y E A R S O F
C U S T O M E R
I N N O VAT I O N
P E O P L E

11. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L 11C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L
A R E C O G N I Z E D L E A D E R B Y I N D U S T R Y A N A L Y S T S
BEST-IN-CLASS: Digital Marketing
BEST-IN-CLASS: Innovation
The Forrester Wave™: Innovation
Agencies, Q4 ‘14
BEST-IN-CLASS: Global B2C Commerce
The Forrester Wave™: B2C Global Commerce
Service Providers, Q1 ‘15
BEST-IN-CLASS: Global B2B Commerce
BEST-IN-CLASS: Digital CX Consulting BEST-IN-CLASS: Digital Operations
IDC MarketScape: Worldwide Digital Strategy and Agency
Services for Digital Operations, 2017

12. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L 12C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L
B U S I N E S S _ R E I M A G I N E D
E N T E R P R I S E B U S I N E S S
A N D
I T P A R T N E R S
Industry expertise
Strategy and business consulting
Expertise and scale with
modern technologies
IP-enabled services
C U S T O M E R E X P E R I E N C E
A N D I N N O V A T I O N P A R T N E R
Natively digital – years of
implementation experience
Experience and creativity
at the core
A culture of innovation
and agility
Data and media savvy
S R _
JOURNEYS EXPERIENCES OPERATING MODELSCULTURE PLATFORMS

13. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A LC O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L 13
Unpacking Business Transformation

14. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L
Create a customer-centric organisation
14
)
BECOME SIMPLER AND
MORE EFFICIENT
DELIVER SUSTAINABLE
GROWTH
CREATE THE
BEST CUSTOMER
EXPERIENCE

15. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A LC O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L 15
Old ways of addressing consumer
expectations will not work anymore.
L I V E
IDEARELEVANT PROBLEM >
~3-6 months

16. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L
30D A Y S
IDEA > LIVE
We need to accelerate and adapt our approach
to exceed expectations

17. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A LC O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L 17
2 0 0 7 2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 1 2 0 1 2 2 0 1 3 2 0 1 4 2 0 1 5
C O M M O N L Y 2 - 4
D E P L O Y S / Y E A R
T H O U S A N D S O F
D E P L O Y M E N T S / D A
Y
1 0 + D E P L O Y S / D A Y 2 5 D E P L O Y S / D A Y 5 0 D E P L O Y S / D A Y
1 0 0 D E P L O Y S / D A Y
A C C E L E R A T I N G T H E D E L I V E R Y O F D I G I T A L S E R V I C E S T O O U R C O N S U M E R S
Bring Innovation at scale for efficiency and cost savings

18. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L 18
L E A D I N G T O I T T R A N S F O R M A T I O N I M P E R A T I V E
v
F R O M
Long and sequential ways-of-working
Technology viewed as an impediment
3-6 months deployment window
Constrained by a IT environments
T O
Agile and Innovation-led ways-of-working
Technology as an enabler of customer experience
Continuous releases
Maximise Benefit using Cloud
vvv

19. C O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A LC O P Y R I G H T S A P I E N T R A Z O R F I S H | C O N F I D E N T I A L 19
How did we make all of this
happen?

20. discover.
transform.execute.

21. discover.
Problem
Challenges
Goals

23. Deployment
Times
Minimize
Operations
Create
Standardisation

24. transform.
Analyse
Rethink
Architect

25. “Single Campaign
per Solution.”

26. Elastic Beanstalk.

28. Host
Operating System
Application Server
HTTP Server
Application You

29. execute.
Implement
Review
Iterate

30. Deployment Time:
3 minutes
Start
Stop
Project Manager
submits request
for campaign
updates
Project Manager
provides tested
Code in EB .zip
Rackspace deploys
code
Existing
campaign?
Yes
No
Setup new Elastic
Beanstalk

31. Start
Return to
developer
Project Manager
submits request
for campaign
updates
Sapient Team FTPs
into webserver
and updates code
Yes
No
Existing
campaign?
EC2
environment
exist?
Schedule
architecture call
No
Create HLD
Customer
approves?
Yes
Customer
Approves
No
Yes
Rackspace
Approves
Create DDD
Design
No
Rackspace
Support Builds
Environment
Send to Rackspace
Support
Schedule Support
call to discuss
campaign site
Support
configures web
environment
All web servers
updated?
No
Support
configures DB
environment
Yes
Sapient Team
changes DB
schema
Sapient Team
approves
works?
No
Yes
Rackspace Team
hands over
environment
Sapient Team
approves
work?
No
Yes
Sapient team
test changes
successful?
No
Developer
issues?
Yes
No
Yes
Sapient Team
verify changes
with customer
Stop
Deployment Time:
15+ days

32. 3 minute
deployments
No
Operations
EB Standards

33. Predictable
Costs
Cost
Management
Access
Control

34. Start
Stop
Project Manager
initiates campaign
project
Developer pushes
release .zip to Git.
Git updates EB via
Githooks
Existing
campaign?
Yes
No
Setup new Elastic
Beanstalk
Deployment Time:
<1 minute

35. Expertise Align Goals Perseverance

36. Cloud
Transformation
Free Transformation
Workshops
@ Rackspace booth.
Digital
Transformation