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Introducing
Amazon Web Services
Thank you!
Thank you!
Utility
computing
Thank you!
 Services Utility
and tools computing
Security in
 the cloud Thank you!
  Services Utility
 and tools computing
Retail
Retail   Merchant
Retail   Merchant
Retail   Merchant
Decades of experience




                 Retail   Merchant
Decades of experience       Programmatic access




                 Retail   Merchant
Decades of experience                  Programmatic access




                 Retail             Merchant




               “Blinding flash of the obvious”
Available
On demand   Available         Programmatic

                        Elastic capacity
Capacity
           Predicted
           capacity




           Time
Capacity




           Time
Capacity



                  Investment




     Barrier to
      entry


                               Time
Capacity



            Real
           demand




                    Time
Capacity
            Elastic
           capacity
                       Real
                      demand




                               Time
Available




            Flexible
Available




                       Existing tools



                   Flexible
Platform grows
       with you
                              Existing skills
Available




Low cost               Flexible
Available




    Pay as you go



            Low cost                      Flexible



No Cap-Ex              No subscriptions
Idea   Product
Undifferentiated heavy lifting


Idea                             Product
Idea   Product
Storage



Tools &
                      Compute
Support



          Databases
Storage
S3
  Simple Storage Service
Scalable, available, durable object storage
Objects in S3
Billions of objects
                                                                                   905B
        1000.000




         750.000




         500.000




         250.000




                 0
                      Q4 2006   Q4 2007    Q4 2008   Q4 2009   Q4 2010   Q4 2011   Q1 2012




                      650k peak transactions per second
S3
   Private by default
Access controls and bucket policies
S3
Public facing assets
   Websites, media, etc.
S3
Data stays local
CloudFront
Geographic edge caching
Compute
EC2
Elastic Compute Cloud
  Resizable compute capacity
ec2-run-instances
Administrator access
                              Flexible


Monitored                          Load balanced

  Integrated                             Secure


               ec2-run-instances
ec2-run-instances
ec2-run-instances
eu-west-1a   eu-west-1b   eu-west-1c
Cluster &
Micro              High Memory                GPU

        Standard                 High CPU
Elastic Compute Unit/hour
    A choice of payment models
Cost optimisation
Pay as you go compute capacity
On-demand



Cost optimisation
Pay as you go compute capacity




     Reserved capacity
16 price drops
Cost savings passed on to customers
Achieving economies of scale
100%




                                      Time
Achieving economies of scale
100%




               Reserved capacity
Achieving economies of scale
100%




                 On-demand


               Reserved capacity
Achieving economies of scale
100%




                 On-demand


               Reserved capacity
Spot market
Choose your own price
Databases
Databases
Databases




Relational                “NoSQL”
databases                databases
Databases




Relational                “NoSQL”
databases                databases
Any database on Amazon EC2
     MySQL, DB2, Oracle, PostgreSQL...
Relational Database Service
   Managed MySQL and Oracle databases
Rapid            High
                provisioning    availability
Scalable                                        Scalable
storage                                         compute

 Relational Database Service
           Managed MySQL and Oracle databases
Databases




Relational                “NoSQL”
databases                databases
Databases




Relational                “NoSQL”
databases                databases
Unlimited                             Consistent
 storage                             performance


            DynamoDB
            NoSQL database service
Provisioned throughput
Consistent, high performance, single digit latency
Databases




Relational                “NoSQL”
databases                databases
Tools & Support
Tools & Support
Tools & Support


Automation &                       Technical
orchestration                       support

                   Messaging &
                   notifications
Shared responsibility
Private by default
Security groups on EC2
Certified
ISO 27001, SOC 1
aws.amazon.com/security
  Security, risk and compliance white papers
Thank you!
 matthew@amazon.com
       @mza
Introduction to AWS: keynote

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