The document discusses resources available to AWS partners, including various partner programs, benefits, and best practices. It outlines consulting partner programs focused on professional services, technology partner programs for software and SaaS solutions, and resources like marketing support, training, credits and the APN portal. Partners are encouraged to use these resources to build offerings, work with customers and grow their AWS business.
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Leveraging AWS Partner Network (APN) Resources
1. Leveraging AWS Partner Network (APN) Resources
Dorothy Copeland
WW Partner Program Manager
Amazon Web Services
2. Agenda
• AWS Global Partner Programs
• Best Practices in the AWS Partner Ecosystem
• 2015 New and Key Partner Resources
• How do I Get Started and do more with AWS?
7. APN Benefits for Partners
Education and Enablement
– On-Demand Sales and Technical
Trainings & Accreditations
– APN Webcast
– Solution Architect Office Hours
– AWS QuickStarts
– Subsidized Training
– ProServe Bootcamp Training
– Product Development Credits
– Named Solution Architect
– 10 Days Free AWS ProServe
Marketing and Go-to-Market
– Syndicated Web Content
– Email Marketing Platform
– Listing in the AWS Directory
– Use of the APN logo
– Listing in the AWS Directory
– Marketing Development Funding
– Demand Generation Campaigns
– AWS Written Case Study
– Proof-of-Concept Credits/Funding
– Named Partner Manager
8. Partner Programs for Consulting Partners
Premier
Advanced
Standard
Registered
Partner
Network
AWS Certifications
AWS Accreditations
AWS Revenue
Customer References
APN Competency
AWS Security Best Practices
Managed Services
Provider Program
APN Competency
Program
Channel Reseller
Program
APN Tiers APN Requirements
AWS Test Drive
9. Partner Programs for Technology Partners
Advanced
Standard
Registered
Partner
Network
AWS-based Solutions in
General Availability
Customer References
Technical Validation of
Solution
AWS Security Best Practices
APN Competency
Program
APN Tiers APN Requirements SaaS Partner
Program
AWS Test Drive
AWS Marketplace
10. • Validates Partners with Proven Workload and
Vertical Capabilities
• Differentiates APN Partners to AWS Customers
• Validated based on:
• Customer success, AWS Certifications, technical
readiness, AWS product or practice review,
customer references
APN Competency Program
For
Consulting & Techno
Partners
12. Channel Reseller Program
Validation Audit for all Partners in the Program
• Enables qualified APN Consulting
Partners to resell AWS services to
both commercial and public sector
AWS Customers
• Ideal for Partners building value-
added offerings on AWS
• Partner handles billing,
procurement, and support for their
customers
ForConsulting
Partners
“Being an AWS Channel Reseller
enables us to establish an even
closer partnership with our
customers and deliver value to them
by accelerating adoption of the
services provided by AWS.“ -
Cloudreach
13. AWS Managed Services Program
For Consulting Partners offering Managed
Services on AWS
• Technical Enablement – Dev Ops Approach, Security,
Customer Expectations
• Business Enablement – Marketing and Go-to-Market
Validation Audit to Qualify for the Program
• Skilled at cloud infrastructure and application migration
• Offer proactive monitoring, automation, and management of
customer’s environment
• Validation Checklist – call for action
ForConsulting
Partners
“AWS is raising the bar on partners to ensure a consistent and rewarding
customer experience” – 2nd Watch
14. Software-as-a-Service Program (Preview)
Enables Partners to deploy on AWS in
a SaaS Delivery Model
Technical & Business Enablement
• Apply on APN Portal Today
• SaaS Reference Page on Portal
• SaaS Webcasts
• SaaS Program Office Hours
• Creating a SaaS Partner Community to
collaborate and share best practices
ForTechnology
Partners“By 2017, about 26.2% of all new business software purchases
will be of service-enabled software.” - IDC
“We are pleased to be one of the
members of AWS’ SaaS Partner
Program, which gives us access to
tools and training to assist us in
designing and delivering cloud-based
applications.” - PegaSystems
15. Test Drive Program
• Provides a private IT sandbox environment with preconfigured
server based solutions
• Customers can easily evaluate partner-designed Test Drives
• Partners can extend Test Drives to POCs via Push to Pilot
For
Consulting & Techno
Partners
16. Test Drive Program
• Provides a private IT sandbox environment with preconfigured
server based solutions
• Customers can easily evaluate partner-designed Test Drives
• Partners can extend Test Drives to POCs via Push to Pilot
For
Consulting & Techno
Partners
17. AWS Marketplace
• Marketplace for Partners to Deploy
and Sell their AWS-based solutions
• Easy for Customers to Find, Buy and
Deploy Software on AWS
• Consume Hourly, Monthly, Annual
• Find Customer Solutions to deploy for
your customers
Over 685 software partners
More than 2,100 product listings
ForTechnology
Partners
19. Consulting Partner best practices
Packaged service & solution offerings
Fixed price
migration
Security as a
service
Consulting Partner
collaboration
20. Consulting Partner best practices
Packaged service & solution offerings
Fixed price
migration
DevOps workshops
Security as a
service
Consulting Partner
collaboration
21. Interesting Consulting Partner Wins
• Website Hosting for Time Inc’s media
60+ brands
• More flexibility, scalability, lower-cost
• Cloudreach provided technical and
project management best practices
and delivery
• Energy Company planned divestiture
• Nimbo helped them move 300 servers
and 500 TB of data to AWS
“This project was about speed to market and
we completed the migration to the AWS Cloud
in six months. It would have taken at least
twice as long using physical servers.” - Hess
22. Technology Partner best practices
Deploying SaaS on AWS
Engaging
consulting partners
Taking a solution
approach
Promoting solutions
with AWS
23. Technology Partner best practices
Deploying SaaS on AWS
Engaging
consulting partners
Taking a solution
approach
Promoting solutions
with AWS
All-in on AWS
24. Technology Partners and AWS
• Developed a Deep Security Solution on
AWS that is more secure than on premise
• Growth of 2.5% weekly since deploying
on AWS
• Trend also uses AWS for complex test
environments that has allowed them to
improve their code
• Delivery Models: AWS Test Drive, SaaS &
AWS Marketplace
“We’re understanding how things
work at scale, because we have
better visibility into how the service
is behaving. This is something we
could have never pulled off on our
own, without the help of a partner
like AWS.”
“It’s easy to beat your existing security
performance by working with AWS.”
27. Available to all Partners in the
APN Portal
Qualifies Partners for higher
tiers
Customer
Opportunities
Opportunity Submission Tracking
Customer Opportunity Registration
28. Available to all Partners in the
APN Portal
Qualifies Partners for higher
tiers
Customer
Opportunities
Opportunity Submission Tracking
Opportunity Status Tracking
Customer Opportunity Registration
29. Available to all Partners in the
APN Portal
Qualifies Partners for higher
tiers
Customer
Opportunities
Opportunity Submission Tracking
Opportunity Status Tracking
Customer Opportunity Registration
30. Available to all Partners in the
APN Portal
Qualifies Partners for higher
tiers
Customer
Opportunities
Opportunity Submission Tracking
Opportunity Status Tracking
Customer Opportunity Registration
32. AWS Quick Start Reference Deployments
• Highly Available Deployments
• Incorporate SA best practices
• Released Early to APN Members
• Modular design
• 196K Downloads, 15K Launches
• Launched in all AWS regions
• APN consulting partners quickly adopting
MongoDB (New)
SAP B1 (New)
Cloudera
SAP Hana
Active Directory
Exchange
SharePoint
SQL Server
RD Gateway
DSC
34. • AWS Grid
– A lead-generating marketing
platform for AWS-based
campaigns
• AWS Syndicated Content
– Syndicated marketing content for
your own website
• AWS-Partner Joint Webinars
– Connecting you with current and
potential AWS customers
Partner Marketing Tools
36. Featuring APN Partners on our Website
Product Pages
APN Directory
AWS Blog
Solution Pages
Vertical Market Pages
APN Competency
Pages
Premier Tier Page
Twitter
37. Let’s Get Started!
“AWS gives startups the benefit of being able to operate at the
resources that billion dollar companies have, but it also allows billion
dollar companies like ourselves to be as nimble as a startup,.” - Infor
39. Join us and Grow your AWS Businesses
Register for the APN
Learn about the Resources in the APN Portal
Get AWS Trained, Accredited and Certified
Deploy your AWS-based Solution/Service
Apply for Standard+ APN Tiers
List your company in the APN Directory
Join APN Partner Programs
Use our Go-To-Market Resources
“It is a privilege to be
working alongside one of
the world’s most
successful technology
leaders. The team at
AWS is passionate,
enthusiastic, and always
available to support their
partners.”
-Bulletproof Networks
42. Services Acceleration Program
Limited Preview (May launch)
– Database and big data with Redshift, RDS, and
DynamoDB
– Mobile later in 2015
• Credits and funding for large DB and big data
opportunities
• Enables AWS customers to quickly engage APN Partners
for packaged proof-of-concept solutions
Contact: aws-service-accel-pgm@amazon.com
43. Continue to Learn about New Offerings for Partners
• APN Webpages
• APN Blog
• APN Twitter
• Partner Success Stories
• APN Webcast
• APN Partner Summit – re: Invent
44. And Don’t Just Take Our Word for It…
“It is a privilege to be working alongside one of the world’s
most successful technology leaders. The team at AWS is
passionate, enthusiastic, and always available to support
their partners. As an AWS Premier Consulting Partner and
AWS Managed Service Partner, we have enjoyed the
recognition, support, and strengthened relationship with the
AWS team.” – Bulletproof (Australia-based partner)
“It’s been phenomenal working with AWS, in particular the
AWS field teams who have been very easy to work with.”
–Trend Micro