Ben Masek (AWS M&E Global BD), Usman Shakeel (AWS M&E Tech Lead), and Chris Kuthan (AWS M&E Solutions BD) walk through developments in the Media & Entertainment industry as well as highlight recent AWS releases relevant for media workflows.

1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Media and Entertainment
Los Angeles Cloud Symposium
Ben Masek, WW BD for Media & Entertainment, AWS
Los Angeles, July 31st

2. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Agenda (morning)
Time Session
10:00 am - 10:30 am Registration
10:30 am Welcome: State of Media Today and What's New from AWS
11:15 am Keynote: Enhancing the Viewer Experience with Machine Learning:
GrayMeta and the Sky News “Royal Wedding: Who’s Who App”
Josh Wiggins (Chief Commercial Officer, GrayMeta)
12:00 noon Networking Lunch

3. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Agenda (afternoon)
Tracks
1:00 pm - 4:00 pm
#1: Content Creation Presented by AWS Thinkbox #2: Content Distribution Presented by AWS Elemental
1:00 pm - 1:45 pm Production in the Cloud: Trends, Challenges, and Solutions
Chris Bond (Founder, AWS Thinkbox)
Jason Fotter (CTO and Co-Founder, FuseFX)
More Details
How Ownzones built a post-house in the cloud to enable Magnolia Pictures’
direct-to-consumer OTT offering
Jeff Cuban (COO, Magnolia Pictures)
Nick Nelson (Head of Product and Innovation, Ownzones)
More Details
1:45 pm - 2:30 pm Going Remote: Running VFX Virtual Workstations
Borislav “Bobo” Petrov, Sr. Solution Architect, AWS Thinkbox
Ian Main, Technical Marketing Principal, Teradici
Dennis Rose, CRO, Sohonet
More Details
Cloud-based MAM and Virtual Workstations: A Guided Tour of a Real World
Implementation with Meredith and Bebop
Nathaniel Bonini, Director of Video Engineering, Meredith Corporation
David Benson, CTO and Co-Founder, BeBop Technology
More Details
2:30 pm - 3:00 pm Break
3:00 pm - 3:45 pm The State of GPU Rendering (Panel)
Moderator: Richard Kerris, AWS Connections & Former CTO,
Lucasfilm
Panelists: Nicolas Burtnyk, Co-Founder & CEO, Redshift
Jules Urbach, Founder & CEO, Otoy
Thiago Ize, Principal Developer, Arnold Core software development
team, Autodesk
More Details
Universal Music Group: Consolidating Content and Workflows at the Speed of
Sound with Sony|Ci and AWS
JR Yasgur, VP Business Architecture, UMG
David Rosen, VP Cloud Application & Solutions, Sony|Ci
More Details
3:45 pm - 4:00 pm Closing Comments
4:00 pm - 6:00 pm Networking Reception

4. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
From creation to consumption, the
what/how/where/when/who
is making and watching content
is changing faster than ever

5. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Increased Access
33M
Source:
https://www.emarketer.com/content/exodus-from-pay-tv-accelerates-despite-ott-partnerships
Number of cord-cutters in US
Down 3.8% yoy, vs prior yr 3.4%

6. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Increased Choice
4x
Source:
Smart Screen News, Avid CEO: ‘Massive Explosion’ of Content Has Created New Challenges for Media Companies, Jan 2018
Increase in content choices per person 2007 to 2017

7. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Increased Complexity
234x
Source:
http://www.etcentric.org/hpa-tech-retreat-studio-says-there-are-35100-reasons-for-imf/
Versions of each film Disney has to make to
accommodate different aspect ratios, languages, etc.

8. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Increased Monetization
3x
Source:
http://www.latimes.com/business/la-fi-ct-att-trial-stephenson-20180419-story.html#
“The smarter ads can sell for 3 times to 5 times what
traditional TV ads fetch” AT&T Randall Stephenson

9. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The Media & Entertainment Singularity
Content
Viewers
Content Viewers
Intermediaries
Intermediaries
(antenna, theater,
print press…)
Consumer Driven:
Better access, more niche
content, personalized higher
quality
Tech Enabled:
AI/ML, media services, elastic
compute, more storage, OTT,
AR/VR

10. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
VIEWER EXPECTATIONS BUSINESS CHANGE
On-Demand Global delivery with immediate
localization. Low latency
streaming scaling to viewership.
Content depth Produce & distribute more content
appealing to local and global
audiences.
What do these changes look like?
Enable OTT, broadcast playout,
and video workflows with
Media Services & CloudFront.
Grow DAM/storage (S3/Glacier),
render at scale (ThinkBox and
Spot). Smarter supply chain.
HOW AWS HELPS
Personalization Connect directly with viewers.
Surface tailored content at the
right time. Personalize ads.
Content/Data lakes. ML
platforms and frameworks.
Server-side ad insertion.

11. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS is already helping brands at the forefront of the
Media Industry

12. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
End to End
AWS in the media value chain

13. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
From content creation to distribution and everything
in between, AWS can help
Digital Asset Management & Supply Chain
Machine Learning and Analytics
Distribution
(OTT, Broadcast, Publish)
Content Creation &
Post Production

14. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Already top global media firms trust AWS with their
most critical workloads
Content Creation &
Post Production
Digital Asset Management & Supply Chain
Distribution
(OTT, Broadcast, Publish)
Machine Learning and Analytics

15. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
With a platform flexible enough to support a
variety of deployment models
Storage Compute Database Networking CDN AI/ML
CustomAWS Media Products Partner Ecosystem
AWS Core Services
Orchestration
Build media workflows on top of AWS core services using AWS products, leveraging our partner
ecosystem, and/or directly through customized solutions

16. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
What’s new on AWS
(relevant to M&E)
Usman Shakeel | WW Tech Leader M&E for AWS
Los Angeles, July 31st

17. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS launched 1430 major features and services
in 2017
2011
82
72
2
1,430
28
0
2013 2015 2017

18. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon
Lambda
WORKFLOW
Origination
JUST IN TIME
PACKAGING
Amazon
CloudFront
CDN
Amazon
CloudFront
CDN
Amazon
S3
VOD ORIGIN
AWS Elemental
Live
ON-PREMISES
ENCODING
Live Channel
SOURCE
Managed
Network
DISTRIBUTION
DEVICES
File-based
Media
STORAGE
Amazon
S3
STORAGE
LIVE VIDEO
PROCESSING
AWS Elemental
MediaLive
AWS Elemental
MediaPackage
JUST-IN-TIME
PACKAGING & ORIGIN
AWS Elemental
MediaStore
MEDIA-OPTIMIZED
STORAGE & ORIGIN
AWS Elemental
MediaTailor
PERSONALIZATION &
MONETIZATION
AWS Elemental Media Services
Live Video
Workflow
Video
On-demand
Workflow
AWS Elemental
MediaConvert
FILE-BASED
PROCESSING

19. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
LIVE VIDEO
PROCESSING
AWS Elemental
MediaLive
AWS Elemental
MediaPackage
JUST-IN-TIME
PACKAGING & ORIGIN
AWS Elemental
MediaStore
MEDIA-OPTIMIZED
STORAGE & ORIGIN
AWS Elemental
MediaTailor
PERSONALIZATION &
MONETIZATION
AWS Elemental Media Services (new features)
Encoder quality updates: QVBR - up to 50% of storage
and delivery costs)
Multi-period DASH support in Media Package:
partition manifest into multiple periods to indicate boundaries
between ads and main content
ML + Media Services integrations: automatic highlight
clipping, object/person detection and super captions, etc.
Faster than broadcast Solution: end-to-end standard
HLS or DASH based workflow
https://aws.amazon.com/answers/
AWS Elemental
MediaConvert
FILE-BASED
PROCESSING

20. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Elemental Media Services in Use
TVNZ Builds Wall-to-Wall
Coverage in the Cloud for
Commonwealth Games
- April 13, 2018
Odds Ballklubb Connects with Fans
through OTT Service Powered by
Snowball Digital and AWS
- May 10, 2018
Sky News and AWS Bring ML
Mainstream for Live Video with
Royal Wedding: Who’s Who
- May 2, 2018

21. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
New S3 Object Storage Tier
S3
API
Glacier
S3,
S31A1Z
S3IA
S3-Standard
$0.021/GB/mo
n
S3-IA
$0.0125
S3-IA-1Z
$ 0.01
Glacier
$0.004
Glacier
API
Use-cases:
• (Regional) Cache on Content Lake
• Active Archive
Still at 99.999999999% durability

22. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Content Lakes on AWS
Acquisition
StorageTiers
Content & Data Lakes Distribution
DAM
ML/ Analytics /Unified
SearchPost / Production Tasks Media Supply Chains

23. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
S3 Increased Request Rate Performance
3,500 requests per second to add data
5,500 requests per second to retrieve data
Per Object pre-fix
Increased performance per client
Amazon S3

24. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
EFS Provisioned Throughput
Instantly provision the throughput required for your
applications independent of the amount of data stored in
your file system
Amazon EFS

25. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
EC2 Compute Instance on AWS Snowball Edge
Local pre-processing tasks can be performed
• AWS Lambda serverless functions
• Amazon EC2 instances
• Build EC2 applications that can run on Snowball
Edge devices in disconnected or remote locations to
collect, store and process data before returning it to
AWS

26. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon DeepLens
The world’s first deep learning
enabled video camera for developers
Amazon Rekognition Video
Deep-Learning Based Video
Recognition
Amazon Comprehend
Insights and Relationships in Text
Amazon SageMaker
Build, train, and deploy machine
learning models at scale
What’s New in Machine Learning (Services)
Amazon Translate
Natural and fluent language translation
Amazon Transcribe
Automatic speech recognition
Open Sourced TF1.6 and Apache MxNet1.1
Docker containers for Local Mode

27. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon ML in Sports Use-Cases
NFL teams with AWS on
statistics package driven
by machine learning
Formula 1 will work
with AWS to enhance
its race strategies, data
tracking systems, and
digital broadcasts
Machine vision and radar tracking player
and ball movement is processed in the AWS
cloud
Real-time game tracking

28. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon ML in Use
Predictive analytics for marketers,
how an asset will perform
ML, applied to draft review, ensures
that creative drafts are platform
compliant and brand safe
Condenast uses image
analysis for
recommending the right
content based on user
views
Over 99,000 faces indexed and
searchable from over 200,000 hrs
of content in < 2hrs

29. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Data analytics in M&E Workloads
S3 + Glacier for archive
Dynamo DB and Aurora for data
Amazon EMR + Firehose for analysis
Lambda + Step Functions for article
tagging, recommendations
S3 as data lake
Redshift and EMR for
analytics
Microstrategy for visualization
The Digital Studio
Assistant AI and
Conversational Analytics
to Inform Executive
Decision-making
One of the largest Data Analytics
implementation aiding in
recommendation engines,
Performance optimization and much
more

30. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
New EC2 instances Z1 Bare Metal, R5, ‘D’
Z1d: highest sustained Turbo CPU clock speed
in the public cloud, a custom Intel® Xeon®
Scalable processor speed of up to 4.0 GHz.
R5: 3.1 GHz Intel® Xeon® Platinum 8000 series
up to 50% more vCPUs and 60% more memory over R4 instances.
Local NVMe Storage (d instance types)
Up to 3.6TB of NVMe-based SSDs
CPU Options:
$ aws ec2 run-instances --image-id ami-1a2b3c4d --instance-type
r4.4xlarge --cpu-options "CoreCount=6,ThreadsPerCore=1"

31. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The New EC2 Spot
Very Low price fluctuations
Very Low Terminations
(Only on-demand based)
Over the last 3 months, ~ 95% of spot
instances were terminated manually by the
customer because they had finished
Pause and Resume on EC2 Spot
Terminate HibernateStop

32. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Networking
AWS DX Gateway
• Connect to any AWS region with
your existing DX on AWS backbone
• Go Global in minutes
• No additional cost
Amazon VPC – Bring your own IP
• Trusted IP addresses that are whitelisted by your
partners and customers
25 Gbps of ENA-Based Enhanced Networking

33. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
A word on our efforts on Studio Security
Studio Security Templates
• Hybrid Burst Rendering in AWS using Persistent Storage
• Archive and Production Asset Management in the cloud
• Appropriate for major Studios Pre-released Content

34. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Thinkbox Software is now AWS Thinkbox

35. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Thinkbox Deadline + EC2 Spot Fleet in Use
Scaling up for 4.5 million render hours
and 170,000 simultaneous cores
Sherlock Gnomes, image courtesy of Paramount Pictures
“’Sherlock Gnomes’ was a big step up for us in
terms of quantity of textures and complexity of the
renders, and we loved every second of working on it
with Paramount’s amazing creative team. With
AWS support and resources, we were able to stretch
ourselves creatively in a shorter window, which was
key to our success on the film.”
- Simon Vanesse, Service Line Director, Mikros Animation

36. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Thinkbox Deadline + EC2 Spot Fleet in Use
“While working on episodes of The
Tick, Fuse FX setup a …1000
node 32 Core EC2 instances using
Deadline
The flexibility to use the cloud
helped us keep our
commitments…”
- Jason Fotter CTO. Fuse FX
“If we hadn't used AWS for
rendering we would have been very
pushed to deliver. The cloud really
felt no different, other than the
extra power we had at our
disposal.”
– Jason Nicholas,
Head of CG, Passion Pictures

37. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
https://aws.amazon.com/marketplace
AWS region via Direct Connect, g3.4xl
CentOS 7.4.1708 (Core) (AWS community base AMI): VFX
Platform compliant
Windows 2016
NVIDIA GRID driver version 390.30 (367.106 GRID)
Teradici CAS BETA 2.12:
Wacom X driver 0.39
https://aws.amazon.com/quickstart/architecture/cloud-
video-editing/
Remote Workstations in the Cloud

38. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Meredith Media and BeBop
Remote editing workstations
Problem Statement
As company was being acquired, video production team
needed to maintain not only current video production
pipeline but also set up for innovating for the future.
National lifestyle publisher including such brands as
TIME, People, Sports Illustrated, and Shape.
Use of AWS
• Worked with APN Partner BeBop to virtual
workstations on AWS
Business Benefits
• Reduced editorial costs by thousands of dollars per day
by utilizing editors outside of NY and LA
• Decreased TCO by getting rid of high-end workstations
• Decreased editorial turnaround
• Increased flexibility and agility for overflow work

39. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Sumerian
• No AR/VR/3D expertise needed
• Preloaded templates for business scenarios
• Lifelike characters to guide/narrate your applications
• Visual State Machine/JavaScript support for
customizations
• Tight integration with AWS services
• Deploy to any platform that supports WebGL

40. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Media solutions
Christopher Kuthan | WW Industry Solutions Lead
Los Angeles, July 31st

41. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
With a platform flexible enough to support a
variety of deployment models
Storage Compute Database Networking CDN AI/ML
CustomAWS Media Products Partner Ecosystem
AWS Core Services
Orchestration
Build media workflows on top of AWS core services using AWS products, leveraging our partner
ecosystem, and/or directly through customized solutions

42. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The AWS Machine Learning Stack
PLATFORMS
APPLICATION SERVICES
R E K O G N I T I O N R E K O G N I T I O N
V I D E O
P O L L Y T R A N S C R I B E T R A N S L A T E C O M P R E H E N DL E X
Amazon SageMaker Amazon Mechanical Turk
FRAMEWORKS KERAS
NVIDIA
Tesla V100 GPUs
(14x faster than P2)
P3
Machine Learning
AMIs
5,120 Tensor cores
128GB of memory
1 Petaflop of compute
NVLink 2.0
INFRASTRUCTURE
&

43. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
ML Use Cases Across Key Media Workloads
Digital Asset Management & Supply Chain
Publishing &
Distribution
• Ad personalization
• Content
recommendation
• Filtering and quality
control
• Translate services
• Audience engagement
• Demographics and
sentiment analysis
• Anti-piracy
Content Creation &
Post Production
• Pre-processing and
optimization
• Dailies/editorial review
• Application & filesystem
texture and asset search
• B-roll and false take
tagging
• Automated highlights
creation
• Tag on ingest
• Live and VOD
feature extraction
• Celebrity detection
• Auto-categorization
• Metadata
augmentation
• Logo/brand
detection
• Activity Pathing
• Close captioning
• Automated
captioning and
translation
• Automated
Compliance
Marking
• Automated IP
protection
• Performance
optimization

44. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Sports Highlights and Player Activity Pathing Demo

45. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Translate and Transcribe Demo

46. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Automatic Highlights Creation Demo

47. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Machine Learning Programs & Solutions
Amazon Solution Labs
A collaboration and education program that connects Amazon machine learning
experts with AWS customers and partners
https://aws.amazon.com/ml-solutions-lab/
AWS Solutions
Automated Metadata Extraction
Celebrity/Peron/Player Detection and Tracking
Automated Subtitle Generation
Machine Learning based Sentiment Analysis

48. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Machine Learning
aws.amazon.com > answers > media-entertainment > Media-Analysis-Solution
Label & Face Detection
Celebrity Detection
Face Search
Activity Tracking
Subtitle generation
Key Entity & Phrase Detection
Media Analysis Solution
Automated
Metadata
GenerationR E K O G N I T I O N R E K O G N I T I O N
V I D E O
T R A N S C R I B E T R A N S L A T E C O M P R E H E N D
Transcription
Context
+ upcoming expansions
Amazon SageMaker + additional solutions for media use cases

49. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Media Analysis Solution

50. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Benefits
Accelerate Revenue
One-Click Launch
Well-architected
Agility
Expand and Add

51. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
How to get started?
Go To aws.amazon.com > answers > media-entertainment > Media-Analysis-
Solution
Come and see me after this session -
get a $250 AWS credit code to try the solution!

52. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Thank You and Build On.