Scott Mullins, Worldwide Financial Services Business Development Leader at AWS takes us on a journey into the current state of the Financial Services Industry and Cloud Computing. What applications have been developed and deployed into the AWS Cloud? What is the State of the Cloud for Financial Services today.

1. Scott Mullins
Head of Worldwide Financial Services Business Development
“Keynote: Right Now”

2. …a top 10 bank in the US is planning to own or lease no data centers by 2018.
...a major insurer is performing actuarial calculations in minutes as opposed to
days...
(and is saving $millions in the process.)
...US regulator, FINRA, is loading today’s 35 billion market events into Amazon S3
to run surveillance on the US capital markets tonight.
...AWS is helping 30% of the Global Systemically Important Banks (G-SIBs) tackle
major cost saving initiatives.
...someone is asking “Alexa, when is my next Capital One loan payment due”...
(and for stock quotes from Fidelity.)
Right Now…

3. Right Now….The Industry is Changing

4. Acceleration
“It’s not a question of ’if’ we move to AWS; rather, it’s a question of how…and the
question of when, is now.”
- Chairman/CEO of G-SIFI Bank

5. Billions
$0
$2
$4
$6
$8
$10
$12
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Yrs. to $10B in Revenue - Fastest Growing Tech Firms in History
Years
AWS 2016
SFDC 2018 (est)
MSFT 1997
ORCL 2000
VMW
2023 (est) …arguably the greatest disruptive
force in entire enterprise
technology.
Silicon Angle – Nov ‘15
…has enabled the current tech
boom. The only technology which might
come close is the smartphone.
The Atlantic – April ‘15
AWS has more than 10X the
computing capacity than the next
14 clouds combined.
Fortune – May ‘15
AWS’s Growth Trajectory

6. AWS is positioned
highest in execution
and furthest in vision
within the Leaders
Quadrant
*Gartner, Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Leong, Lydia, Petri, Gregor, Gill, Bob, Dorosh, Mike, August 32016
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from AWS : http://www.gartner.com/doc/reprints?id=1-2G2O5FC&ct=150519&st=sb
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
AWS Positioned as a Leader in the Gartner Magic Quadrant for
Cloud Infrastructure as a Service, Worldwide*

7. Thousands of Enterprises are Migrating to AWS

8. “There is no public cloud infrastructure provider that has more
robust enterprise capabilities.”
- Marc Benioff, Chairman & CEO, Salesforce
May 25, 2016: Salesforce Selects AWS as Preferred Cloud Provider

9. “AWS is our trusted partner who’s going to run our company for
the next 140 years. For us this is no longer an experiment, this is
no longer a test…it’s inevitable.”
- Jim Fowler, CIO, General Electric
November 2015: General Electric AWS re:Invent Keynote Address

10. July 2014: Condé Nast AWS Summit – New York Keynote Address
"The transition was a lot less challenging that the decision to do it.”
- Joe Simon, EVP/CTO, Condé Nast
"As we moved down this digital path — everything from creation to distribution
— we started looking at our operations and looking at what we should be and
shouldn't be in. One of the questions we asked ourselves was: 'Do we really
want to be in the business of running data centers anymore?'"

11. Focus on Business Differentiators
Outsource undifferentiated IT
Increased time-to-market advantage
Continuous improvement ability
Ability to innovate faster
Economics
Lower Total Cost of Ownership (TCO)
Pay-as-you-go vs. large upfront commitments
Creating cost flexibility
Greatly reducing the cost of failure
Why are Enterprises to AWS?

12. Building and managing infrastructure since 2006
70+ services to support any workload
History of rapid, customer-driven releases
13 regions, 35 availability zones, 57 edge locations
50+ proactive price reductions to date
Thousands of partners; 1,900+ Marketplace products
Experience
Service breadth & depth
Pace of innovation
Global footprint
Pricing philosophy
Ecosystem
What Sets AWS Apart

13. 13 Regions
(S. Korea launched in January, India in June, 4
additional in 2016: Ohio, Canada, London, China)
35 Availability zones
57 Edge locations
Over 1 million active customers
across 190 countries
900+ Government Agencies
3,400+ Educational Institutions
1,000+ Financial Services
Organizations
Everyday, AWS adds enough new server capacity to support Amazon.com when it was
a $7 billion global enterprise.
Our Global Footprint

14. On-Demand
Pay for compute
capacity by the hour
with no long-term
commitments
Ideal for Development &
Test
Reserved
Make a low, one-time
payment and receive a
significant discount on
the hourly charge
Ideal for baseline
workloads
Spot
Bid for unused capacity,
charged at a Spot Price
which fluctuates based
on supply and demand
Ideal for Test scenarios,
Simulations
Dedicated
Launch instances within
Amazon VPC that run
on hardware dedicated
to a single customer
For highly sensitive or
compliance related
workloads
Free Tier
Get Started on AWS
with free usage & no
commitment
Good for Initial
evaluation
Purchase Options to Support Different Needs

15. Adoption
“All of our customers are telling us that they’re moving to AWS.”
- President, Global Financial Information & Services Company

16. AWS is trusted by Financial Services Institutions around the world to help
them transform legacy IT infrastructure and bring new, innovative ideas to
market faster.

17. AWS – Trusted by Financial Services Institutions Worldwide

18. Our FSI customers are telling us that they’re facing unprecedented challenges
due to:
• Expanding regulatory oversight and ever-increasing compliance obligations
• Increased competition, both from traditional peers and new non-traditional players
• Information Security – due to increased public scrutiny, the frequency and ferocity of hacking attacks, and regulatory
initiatives
• Rising volumes of data, and the need to store and analyze it for compliance and competitive purposes
• The rapidly changing compute paradigm – on-premise is no longer more secure or cost effective, and IaaS continues
to power innovation
• Scarce resources – in all areas including capital outlay, headcount, and skill sets.
The Challenging Financial Services Landscape

19. Revolution
“There has never been a time of greater promise, or one of greater potential peril.
Today’s decision-makers, however, are too often trapped in traditional, linear thinking, or
too absorbed by the multiple crises demanding their attention, to think strategically
about the forces of disruption and innovation shaping our future.”
- Klaus Schwab, Founder & Executive Chairman, World Economic Forum

20. 1784
Steam Power
Mechanical
Production
1870
Electricity
Mass Production
1969
Electronics
Automated
Production
Today
Cloud
IoT
Digital
We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another. In
its scale, scope, and complexity, the transformation will be unlike anything humankind has experienced before.
”
“
”
“
- Klaus Schwab, Founder & Executive Chairman, World Economic Forum
The First Industrial Revolution used water and steam power to mechanize production. The Second used electric power to create mass
production. The Third used electronics and information technology to automate production. Now a Fourth Industrial Revolution is
building on the Third, the digital revolution that has been occurring since the middle of the last century. It is characterized by a fusion
of technologies that is blurring the lines between the physical, digital, and biological spheres.

21. Industries
Society
Individuals
1980s
2020s
Spreadsheet
Word Processor
File & Print
Email
CRM
ERP
Intranets
Amazon
Uber
AirBnB
Autonomous Transport
Artificial Intelligence
Machine Learning
Augmentation
Voice Recognition
Smart Agents
Personal Computers
PC Networks
Enterprise Software
Cloud / Apps
http://www…
Organizations
Teams
(Disruption isn’t new, but the next wave is unique)
Today’s Waves of Disruption

22. 2/3More than two-thirds of
today’s IT budgets go
toward keeping the lights
on
77%77% of CEOs believe security
risk has increased in the
last few years and 65%
believe their risk management
capabilities are falling behind
15The average lifespan
of an S&P company
dropped from 67 years in
the 1920s to 15 years today
The World Doesn’t Work the Same Way Any More

23. Culture/OrganizationPhilosophy Technology
TRANSFORMATIONAL CHANGE
• DevOps Culture
• Ownership
• Sharing
• Aligned Incentives
• APIs and Microservices
• Infrastructure as Code
• Code Pipelines
• Agility
• Automation
• Continuous Deployments
• Governance
20%
This Change Isn’t Just About Technology

24. RIGHT NOW: FSI Firms are Talking More Openly About Their Use of AWS
DTCC continues their leadership in global capital markets by both innovating to improve
existing financial systems today and providing thought leadership to inform the financial
systems of the future.
Hello, my name is Jeffrey, and I’m a user….much of our market risk management function
is moving to the cloud.
- HPC User Forum (April 2016): CCAR in the Cloud, Jeffrey Smart, Market Risk Manager, AIG
- AWS Quoted in 2015 DTCC Annual Report
”
“
”
“

25. Transformation
“For our market surveillance systems, we are looking at about 40% [savings with AWS],
but the real benefits are the business benefits: we can do things that we physically
weren’t able to do before, and that is priceless.”
– Steve Randich – CIO, FINRA

26. FINRA, the primary regulatory agency for broker-dealers in the US, uses AWS extensively in their IT operations and has migrated key
portions of its technology stack to AWS including Market Surveillance and Member Regulation. For market surveillance, each night
FINRA loads approximately 35 billion rows of data into Amazon S3 and Amazon EMR to monitor trading activity on exchanges and
market centers in the US.
– U.S. Regulatory Agency
– Global Exchange Group
In 2014, Nasdaq replaced the existing data warehouses for its US equities and options exchanges with Amazon Redshift. On a
nightly basis, Nasdaq loads approximately 5 billion rows of data into Redshift within a 4-6 hour window. Amazon Redshift now
powers a number of data analytics applications at Nasdaq, including its billing system for US customers. In 2015, Nasdaq is
expanding its use of Redshift to its global exchange properties.
– Global Trading Solutions
Trading Technologies, a leading global provider of a derivatives trading platform to the financial services industry, has built their
next-generation trading platform using a hybrid architecture, with its backbone built on AWS spanning all nine publicly available
AWS regions which are then connected to co-located infrastructure at each of the global exchanges to which Trading Technologies
provides trading access to its customers.
AWS – Transforming Legacy IT in Capital Markets

27. Retire Retain Re-Host Re-Platform Re-Factor Re-Purchase
De-commission
the
Application
Keep the
Application
Where It Is
“Lift and Shift”
the Application
to AWS
Lift and Reshape
the Application
Re-write and De-
Couple
Applications
Replace the
Application
AWSYour DC
IT Transformation – A Programmatic Approach

28. Systems Integrators & Consultants Financial Services Providers
An Expansive Financial Services Ecosystem

29. Risk Management Core Platforms Financial Information
• Suspicious Activity
Monitoring
• Anti-Money Laundering
• Communications
Surveillance
• Trade Surveillance
• KYC
• CCAR/Stress Tests
• Core Banking
• Trading
• Insurance
• Disaster Recovery/BCP
• Enterprise Data Management
• Historical Data
• Reference Data
• Near Real-Time Data
AWS – Transforming Legacy IT Workloads

30. • Established vendors are refactoring legacy apps for AWS deployment and developing
new apps native to AWS
• Newer market entrants are modernizing legacy workloads and deploying them on
AWS
AWS – Preferred Deployment Option for FSIs

31. RIGHT NOW: IHS Markit is Changing the Way it Deploys Solutions for Clients
IHS analyzes and distributes
information on Aerospace, Defense
and Security; Automotive; Chemical;
Economics & Country Risk; Energy;
Finance; Maritime & Trade,
Technology, Healthcare &
Pharmaceuticals, to customers in
more than 150 countries.
With AWS we are extending our capabilities across divisions. Markit is taking a leadership role in how the
financial services industry can leverage cloud to create a step change in innovation. Our industry is facing
many dynamic challenges and this partnership enables us to be more creative in finding solutions for our
customers.
- Andrew Eisen, Managing Director, Head of Cloud Strategy, IHS Markit
”
“
• Is actively deploying these Markit solutions for clients on AWS:
• Markit Enterprise Data Management (EDM)
• Markit Analytics
• Markit WSO
• Markit Thinkfolio
• Is using AWS to develop new client-facing solutions in areas including blockchain,
portfolio valuations, TCA, regulatory reporting, and pricing and liquidity

32. Innovation
“Digital is the main reason just over half of the companies on the Fortune 500 have
disappeared since the year 2000.”
- Pierre Nanterme, CEO, Accenture

33. “Banks aren’t being disrupted by FinTech technology,
they’re being disrupted by customer expectations.”
- McKinsey & Company
100%
Percentage of the Inaugural Forbes
FinTech 50 that use AWS
AWS – The Choice for Innovative FinTech Startup

34. RIGHT NOW: Voice Services are the Next Edge in Digital Innovation
Alexa, ask Capital One, when is my auto loan due?
”
“ Alexa, ask Fidelity to get me a market update.
”
“

35. Our Customers
“All of our customers are telling us that they’re moving to AWS.”
- President, Global Financial Information & Services Company

36. AWS in Banking
“It’s not a question of ’if’ we move to AWS; rather, it’s a question of how…and the
question of when, is now.”
- Chairman/CEO of G-SIFI Bank

37. In the retail/commercial banking and payments platforms space, AWS is being used by retail banks, commercial banks, universal
banks, credit unions, card services companies, major payments platforms, bitcoin exchanges and platforms, and providers of core
banking technology to the industry.
Capital One is one of the US’s largest
banks and offers credit cards, checking and
savings accounts, auto loans, rewards, and
online banking services for consumers and
businesses. Capital One is using AWS as a
central part of its technology strategy,
and plans to reduce its data center
footprint from 8 to 3 by 2018. It is using or
experimenting with nearly every AWS
service to develop, test, build, and run its
most critical workloads, including its new
flagship mobile-banking application.
8th Largest Bank in the US
DBS’s is using AWS to re-architect its
technology to be more “FinTech-like” as a
digital revolution is redefining the banking
industry. With AWS, the bank is better able
to experiment in a digital way as well as
deliver new applications rapidly, while
adhering to the highest standards of
security.
Largest Bank in Singapore
Selected Customer Stories
This G-SIB permits AWS to identify it as a
customer, but not to disclose details
related to its use cases.
G-SIB
AWS in Banking & Payments

38. RIGHT NOW: DBS Bank is working to move half of its workloads to AWS by 2018
DBS Bank Ltd is a Singaporean
multinational banking and financial
services company. With operations in
17 markets, the bank has a regional
network spanning more than 250
branches and over 1,100 ATMs across
50 cities.
In today’s fast-changing world, companies such as Amazon [and others] are widely acknowledged as leaders
in innovation. What sets them apart is their ability to constantly experiment, automatically scale and rapidly
bring new features to market. They are able to do this in part by leveraging the flexibility provided by cloud
technology.
- David Gledhill, Head of Technology & Operations, DBS Bank
”
“
• DBS plans to shift at least 50% of its workloads to AWS by 2018.
• The bank’s Treasury & Markets business is using AWS for pricing and valuing financial
instruments for risk management.
• AWS gives DBS the flexibility to rapidly scale the capacity of its computing grid up or
down, without having to make provisions for permanent overcapacity. In the T&M
case, it will allow the bank to have a quick and yet cost-effective way of handling short
term surges in trading volumes such as those recently caused by Brexit.

39. AWS in Capital Markets
“AWS is a leader in cloud computing and working with their team enabled us to
implement our vision for the anywhere exchange.”
- Robert Cornish, CTO, ISE

40. …a top 5 asset manager is consolidating data centers, with a plan to
move 400 workloads (5,000 servers) in 2 years to AWS.
...that same industry-leading firm is shuttering its internal private cloud.
...2 of the top 10 asset managers in the world are moving “all in” to AWS.
...and migrating its order routing system off of mainframe to AWS.
...leading providers of solutions to the industry are migrating those
applications to AWS.
Right Now in Asset Management…

41. In capital markets AWS provides infrastructure to global exchange groups, industry regulatory agencies, investment banks, clearing
agencies, proprietary trading firms, broker-dealers, investment managers, asset managers, and wealth managers.
FINRA, the primary regulatory agency for
broker-dealers in the US, uses AWS
extensively in their IT operations and has
migrated key portions of its technology
stack to AWS including Market Surveillance
and Member Regulation. For market
surveillance, each night FINRA loads
approximately 35 billion rows of data into
Amazon S3 and Amazon EMR to monitor
trading activity on exchanges and market
centers in the US.
US Regulatory Agency
In 2014, Nasdaq replaced the existing data
warehouses for its US equities and options
exchanges with Amazon Redshift. On a
nightly basis, Nasdaq loads approximately
5 billion rows of data into Redshift within
a 4-6 hour window. Amazon Redshift now
powers a number of data analytics
applications at Nasdaq, including its billing
system for US customers. In 2015, Nasdaq
is expanding its use of Redshift to its global
exchange properties.
Global Exchange Group
ISE was the first regulated securities
exchange to build and operate cloud-
based disaster recovery infrastructure as
part of disaster preparedness
requirements established by the U.S.
Securities and Exchange Commission’s
(SEC) recent Regulation Systems
Compliance and Integrity (Reg SCI)
initiative.
ISE migrated its options exchanges, ISE and
ISE Gemini, to AWS in advance of the SEC’s
November 3, 2015 deadline.
US Exchange Group
Selected Customer Stories
AWS in Capital Markets

42. “We can look at real-time analytics and behaviors on our platform, that wouldn't be available at our
scale if we weren't using AWS.
”
RIGHT NOW: Robinhood is Changing The Way We Trade Using AWS
Robinhood is an investment
platform that offers free trades for
everyone through its iPhone and
Android apps.
- Miles Wellesley, Head of Business Development, Robinhood
• Robinhood’s lean staff used AWS to create a massively scalable securities
trading app with strong built-in security and compliance features that
supported hundreds of thousands of users at launch.
• Robinhood has saved customers $22 million in commissions since launch, and
transacted over $1 billion – all with only 2 DevOps resources.
• Amazon Redshift has allowed the data science team to identify fraud and fight
money laundering, without needing to hire a data science infrastructure team.

43. AWS in Insurance
“Using AWS helps us reduce a 10-day process to 10 minutes. That’s transformative: it
broadens our ability to discover.”
- Peter Phillips, Managing Director, Aon Benfield

44. In insurance, AWS is used by property & casualty companies, mutual insurers, reinsurers, life insurance companies, and providers
of technology platforms to the industry.
Aon uses AWS to perform actuarial
calculations for its large multi-national
insurance customers, leveraging the
AWS GPU compute instances for grid
computing that is more time efficient
and cost effective. Calculations that
used to take 10 days, now run in 10
minutes at a greatly reduced cost to
Aon’s customers.
Multi-National Insurance
Pacific Life leverages AWS for hybrid
computing, citing security, scalability,
and cost-effectiveness as key drivers
for adoption. In the long term, the
Pacific Life sees AWS as a key part of
their strategy as it assesses the
migration of business critical
applications into the cloud.
Fortune 500 Insurance Company
This multi-national financial services
provider uses AWS to perform its US
Federally-mandated Comprehensive
Capital Analysis and Review (CCAR)
stress test calculation. CCAR is an
annual exercise by the US Federal
Reserve to assess whether the largest
financial companies operating in the
United States have sufficient capital to
continue operations throughout times
of economic and financial stress.
Fortune 500 Insurance Company
[Withheld]
Selected Customer Stories
AWS in Insurance

45. “Using AWS helps us reduce a 10-day process to 10 minutes. That’s transformative: it broadens our
ability to discover.
”
RIGHT NOW: Aon Is Running Reports In Minutes Versus Days
Aon is a British multinational
corporation that provides risk
management, insurance, and
reinsurance brokerage, human
resource solutions and outsourcing
services.
- Peter Phillips, Managing Director, Aon Benfield Securities
• When Aon Benfield first launched its financial modeling tool, PathWise, it used a
broadband HPC processor in a co-located data center, but found it needed a more
scalable service than the co-location facility could provide
• By using AWS, Aon Benfield can spin up large numbers of GPUs quickly and
inexpensively, so it decided to move its infrastructure to AWS and deprecate its
co-located data center
• Aon Benfield shortened its calculation time from 10 days to 10 minutes

46. “It’s not a question of ’if’ we move to AWS; rather,
it’s a question of how…
- Chairman/CEO of G-SIFI Bank

47. Today is About: HOW

48. Scott Mullins
Head of Worldwide
Financial Services Business Development
esm@amazon.com
@escottmullins
Worldwide | N. America | LATAM | UK/IR | EMEA | APAC | Japan | China