This document discusses using Amazon Pinpoint and Amazon Cognito for multi-channel user engagement. It presents a scenario of a sports fans mobile app that needs to send push notifications for live scores and set up email digests. The document then provides an overview of Amazon Cognito for user management and authentication and Amazon Pinpoint for user analytics and messaging. It demonstrates implementing the scenario using these services, including setting up Cognito and Pinpoint with Mobile Hub, recording user attributes, creating segments, and setting up push and email campaigns.

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Prashant Pawan Pisipati,
Senior Product Manager - Amazon Pinpoint
12/05/2017
Multi-Channel User Engagement
using Amazon Pinpoint and Amazon Cognito

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Agenda
- Example user engagement scenario
- Overview of Amazon Cognito and Amazon Pinpoint
- Implementing engagement scenario
- Using Mobile Hub to set up Cognito and Pinpoint
- Enabling user analytics
- Recording user attributes and preferences
- Setting up messaging campaigns
- Message Analytics on Pinpoint
- Q&A

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Scenario – Sports Fans App
Sports News & Schedules
Live Scores & Results
Tickets & Merchandise

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Scenario – Sports Fans App
Objective
Send a live score to users via push notifications and set up a
weekly email digest, based on users’ favorite teams

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Amazon Cognito and Amazon Pinpoint
Overview

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Amazon Cognito User Pools
Add user sign-up and sign-
in easily to your mobile and
web apps without worrying
about server infrastructure
Serverless Authentication
and User Management
Protect against compromised
credentials and bots, verify
phone numbers and email
addresses and offer adaptive
multi-factor authentication
Enhanced Security
Features
Launch a simple, secure,
low-cost, and fully managed
service to create and
maintain a user directory
that scales to 100s of
millions of users
Managed User Directory
1 2 3

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Comprehensive User Management with Cognito
End User Flows Administrator Capabilities
Email and Phone Number Verification
Forgot Password
User Sign-Up and Sign-In
User Profile Updates
Multifactor Authentication
Set Password Policies
Create and Manage User Pools
Define Profile Attributes
Search and Manage Users
Customize Sign-in Options

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Amazon Pinpoint User Engagement
Measure user behavior
across apps and platforms
User Analytics
Personalize messages to
deliver custom content at the
right time
Messaging and
Engagement
Define segments of users
based on user events and
preferences
Audience Targeting
1 2 3

9. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
360 User Engagement with Pinpoint
Capture
Events
Understand
User
Behavior
Segment &
Target
Message &
Engage
Measure
Engagement
Analytics, targeting, and messaging across channels to drive
engagement
• Android and iOS
mobile SDK support
• API support
• Channel analytics
• Engage customers
using email, SMS and
mobile push
• Custom attributes
• Standard attributes
• S3 import
• Custom events
• A/B testing
• Holdout testing

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Implementation Demo

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Using Mobile Hub to set up Cognito and Pinpoint

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Enabling User Analytics

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Signing In Users

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Recording User Attributes

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Creating a user segment on Pinpoint

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Setting up a push campaign on Pinpoint

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Setting up an email campaign on Pinpoint

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Message Analytics on Pinpoint

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Thank You!