20. Why Do Customers Use AWS?
ü Agility & Elasticity
ü Platform Breadth & Depth
ü Innovation at Scale
ü Cost Savings and Flexibility
ü Go Global in minutes
21. The primary reason businesses are
moving so quickly to AWS and the cloud
#1: Agility & Elasticity
30. 0
275
550
825
1100
2009 2011 2012 2013 2014 2015 2016
AWS Rapid Pace Of Innovation
1017 major new features and services launched in 2016
31. Gartner Magic Quadrant for
Cloud Infrastructure as a Service, Worldwide
Gartner “Magic Quadrant for Cloud Infrastructure as a Service, Worldwide,” Lydia Leong, Douglas Toombs, Bob Gill, May 18, 2015. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger
research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or
service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of
Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or
fitness for a particular purpose.
32. Trade Capex for
variable expense
Pricing model
choice to support
variable & stable
workloads
Save more
money as you
grow bigger
Economies-of-scale
provide lower costs
than companies can
do on their own
#4: Cost Savings and Flexibility
1 2 3 4
33. AWS PRICING PHILOSOPHY
More AWS
Usage
More
Infrastructure
More
Customers
Lower
Infrastructure
Costs
Economies of
Scale
Reduced Prices
Ecosystem
Global Footprint
New Features
New Services
Infrastructure
Innovation
59PRICE
REDUCTIONS
We pass the savings along to our
customers in the form of low
prices and continuous reductions
37. Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide
Gartner “Magic Quadrant for Cloud Infrastructure as a Service, Worldwide,” Lydia Leong, Douglas Toombs, Bob Gill, May 18, 2015. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger
research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or
service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of
Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or
fitness for a particular purpose.
39. #1: Development and Testing
Reduced its
development time
from months to
days.
Reduced
development and
testing
environment costs
by 75%
Saved €1.3 million in
infrastructure costs
and reduced
development time from
weeks to days
https://aws.amazon.com/solutions/case-studies
40. #2: New Workloads
Product prototyping
& design
Audience
management &
creative design
Hotel booking
engine
Biological
data
research
Global deals
engine
Video streaming
SIM card
credit
App streaming Firmware
upgrades
Analytics
Mobile music
discovery
News
distribution
41. #3: Supplement Existing Workloads with the Cloud
Export data to AWS for
analytics processing
Using Redshift for
Big Data
Diagnostic, treatment
and preventative care in
the U.S
Allow customers to
quickly access
historical stock
price information
42. #4: Supplement Workloads with Existing On-premises Infrastructure
AWS serves up
application content & data
Integration back to Samsung
Data Centers for financial
transactions
Existing systems
43. #5: Migrating Existing Applications
By 2020, GE plans to generate
$15B in revenue from software
30 of 34 datacenters moving to AWS
60% of GE’s internal IT
6,000 applications
44. #6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS
usage
APIs help govern usage
and control cost
Enabling global
collaboration
3,000 applications
45. #7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…
operating data centers is not
one of those things”
Clash Royal, Clash of Clans. Hay Day.
Boom Beach. All-in on AWS.
1M+ Daily Actives. 30
Million messages per
week.