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AWS Startup Day Guadalajara - Pitch essentials

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AWS Startup Day Guadalajara - Pitch essentials Presentation

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AWS Startup Day Guadalajara - Pitch essentials

  1. 1. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. The Pitch: Essentials for Success, and Blunders to Avoid Francisco Ruiz LATAM Business Development Manager for VCs, Accelerators, and Incubators, Amazon Web Services
  2. 2. Mobile Q&A | Envía tus preguntas online Abra un navegador en cualquier notebook, tablet o teléfono celular. Aceda a slido.com Ingrese el código del evento : STARTUP ¿No tienes una pregunta? Vea las preguntas enviadas y vote por las mejores. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  3. 3. Encuesta de Satisfacción Abra un navegador en cualquier notebook, tablet o teléfono celular. Aceda a slido.com Ingrese el código del evento : STARTUP Evalúe el desempeño del presentador y el contenido de las presentaciones.
  4. 4. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Or, to put it differently… You are not your deck (but you still need a great deck)
  5. 5. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Yes, you need a deck
  6. 6. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Steve Jobs Jeff Bezos Anne Wojcicki Elizabeth Holmes
  7. 7. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. The perfect deck
  8. 8. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Sequoia deck https://www.sequoiacap.com/article/writing -a-business-plan/
  9. 9. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. YC seed deck https://blog.ycombinator.com/intro-to-the-yc-seed- deck/
  10. 10. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. TechStars deck https://www.techstars.com/content/blog/the-perfect- investor-deck-for-raising-a-seed-round/
  11. 11. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. The seed deck according to Khosla Ventures https://medium.com/@zebulgar/how-to-raise-money- before-launch-a3544ef4dba6
  12. 12. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 1. Cover The big idea
  13. 13. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 2. Summary The teaser
  14. 14. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 3. The Problem What you are solving, and for whom
  15. 15. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 4. Solution You’ve got the answer
  16. 16. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 5. Product What you’ve built, how it works
  17. 17. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 6. Business Model How you get paid
  18. 18. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 7. Market Who, and how many
  19. 19. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 8. Competition You are better
  20. 20. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 9. Growth and traction Proof it’s working
  21. 21. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 10. Financials The money you will make
  22. 22. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 11. Dream team Why that’s you
  23. 23. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 12. Funding How much money you need
  24. 24. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 13. Summary The highlights
  25. 25. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. There is no secret society of pitch deck wizards
  26. 26. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Why do some pitches succeed, and others go down in flames?
  27. 27. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Justin Smithline: partner at the Entrepreneurs Roundtable Accelerator
  28. 28. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Here’s our overall lineup. So, which are the ones that really make a difference? • Cover • Summary • Problem • Solution • Product • Business Model • Market Opportunity, • Competition • Growth Strategy/Traction • Financials • Team • Funding • Summary
  29. 29. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Problem / Solution / Business Model Growth & Traction / Team
  30. 30. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. https://www.slideshare.net/PitchDeckCoach/airbnb-first- pitch-deck- editable?ref=https://piktochart.com/blog/startup-pitch- decks-what-you-can-learn/ 01 Problem: the good / the bad
  31. 31. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. https://www.slideshare.net/PitchDeckCoach/airbnb-first- pitch-deck- editable?ref=https://piktochart.com/blog/startup-pitch- decks-what-you-can-learn/ Solution: the good / the bad 02
  32. 32. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. https://www.slideshare.net/webjoe/linkedin-deck- 27367069?ref=https://piktochart.com/blog/startup- pitch-decks-what-you-can-learn/ Business Model: the good / the bad 03
  33. 33. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. https://drive.google.com/file/d/1XwBP- VDYZUPAR44BJyp6gjuufm7KNGTs/view Business Model: the good / the bad 03
  34. 34. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. https://drive.google.com/file/d/1dHCXl6yRwapsqUHiE pKOlEX_5eABqq1L/view Growth and Traction: the good / the bad 04
  35. 35. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. https://www.slideshare.net/vishaltx/square-pitch-deck- 23990068?ref=https://piktochart.com/blog/startup-pitch-decks- what-you-can-learn/ Team: the good / the bad 05
  36. 36. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Seven deadly sins (give or take) 1. Burying the lede -- you have 15 secs to capture attention 2. Lacking a coherent thesis 3. The 'Kitchen Sink" deck 4. Not recognizing and addressing most common concerns regarding your business 5. Pretending you have no competition 6. Magical thinking about market size 7. Charts and stats that are unfathomable 8. Pretending you know everything 9. Not knowing everything
  37. 37. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Bonus sin: cargo shorts
  38. 38. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Iterate, iterate, iterate But… PowerPoint Master is not your job
  39. 39. Thank you! © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.

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