This document discusses lessons from a Jedi master about social media in 3 sentences or less. It references phrases from Star Wars about unlearning what you know, doing or not doing with no in between, and that the future is always in motion. The document's references to a Jedi master and phrases from Star Wars suggest it will provide advice about social media through analogies to the Star Wars universe.

1. Social Media Lessons From a Jedi Master March 2008

2. Long, long ago... In a galaxy far, far away...

3. You must unlearn what you have learned.

4. Do, or do not. There is no try.

5. Fear is the path to the Dark Side.

6. Size matters not.

7. Always in motion is the future.

8. May the force be with you.