The report provides a snapshot of the Indian snack industry which has witnessed several changes since 1995. In the initial years, the market was dominated by two players – traditional snacks player Haldiram and ‘Uncle Chips’ manufacturer Amrit Agro. Later on, with the entry of global beverage and snacks player PepsiCo, the market dynamics changed completely. Now, the market is dominated by PepsiCo with its wide range of product portfolio.

1. Snacks Market in India 2013
The new report, ‘Snacks Market in India’, states that the Indian snacks market is experiencing
rising demand due to various driving factors which in turn is providing immense opportunities to
manufacturers to grow and operate in the market lucratively. The Indian food and beverage sector is huge and
highly competitive in nature.
The industry comprises of several sub-sectors such as fruits & vegetables, meat & poultry, dairy, marine
products, grains and consumer foods. Snack is one of the major segments of the packaged food division,
which comes under the broad category consumer foods. Though the snacks market in India is dominated by
the unorganized sector, the organized sector has shown remarkable growth in terms of market share in the last
few years.
The report provides a snapshot of the Indian snack industry which has witnessed several changes since 1995.
In the initial years, the market was dominated by two players – traditional snacks player Haldiram and
‘Uncle Chips’ manufacturer Amrit Agro. Later on, with the entry of global beverage and snacks
player PepsiCo, the market dynamics changed completely. Now, the market is dominated by PepsiCo with its
wide range of product portfolio.
The other major players include Parle Agro, ITC, Parle Products, Balaji Wafers and Parle Wafers among
others. A number of regional players have also entered the market in the last few years and are giving tough
competition to the big players.
The snacks market is classified into two broad segments – Western and traditional snack segments,
wherein western snacks enjoy more popularity in comparison to the traditional snacks. Moreover, the western
snack segment is dominated by large number of MNCs and organized snack manufacturers.
There are certain factors that predominantly work towards enabling the sector to grow in the likes of higher
disposable income that aids in greater spending power by consumers, rapid urbanization which leads to busy
lifestyle and subsequent inclination of consumers toward packaged food products and aggressive marketing
campaigns by all the players to break the product clutter and attract consumers toward their brand. In addition
to these, the other factors which are contributing towards rapid growth of the industry include growing
working women population, fast expanding retail network and the convenience factor associated with snack
consumption.
Though there is no specific regulation pertaining to snacks, quality standards laid by FSSAI has to be
followed by the industry players. Various government policies that have been formulated for the food
processing sector such as FDI, tax benefits and export promotions are applicable for the snack category as
well.To sum up, the Indian snacks industry is a stable market at present and has strong growth potential in the
future years.
table Of Content
slide 1: Executive Summary
Snacks Market in India 2013

2. macro-economic Indicators
slide 2: Gdp At Factor Cost: Quarterly (2009-10 - 2012-13), Inflation Rate: Monthly (jul-dec 2012)
slide 3: Gross Fiscal Deficit: Monthly (sep 2012 - Feb 2013), Exchange Rate: Half Yearly (aug 2012- Jan
2013)
slide 4: Lending Rate: Annual (2008-09 - 2011-12), Trade Balance: Annual (2009-10 - 2012-13), Fdi Annual
(2009-10 - 2012-13)
introduction
slide 5-6: Introduction
market Overview
slide 7-11: Snacks Market – Overview, Market Size & Growth (2012-2017e), Market Segmentation
(2012) And Market Share Of Players (2008 & 2012)
slide 12: Value Chain Analysis
market Segmentation
slide 13-15: Market Segmentation – Western Snacks And Traditional Snacks
consumer Insights
slide 16-26: Consumer Insights On Snacks
import & Export
slide 27-28: Total Imports – Major Types Of Snacks (2009 To Apr-dec 2012)
slide 29-30: Total Exports – Major Types Of Snacks (2009 To Apr-dec 2012)
drivers & Challenges
slide 31: Summary
slide 32-38: Drivers
slide 39-42: Challenges
government Rules & Policies
slide 43: Summary
slide 44-46: Food Safety And Standards Act 2006 & Regulations 2011
slide 47: Government Policies
government Participation
Snacks Market in India 2013

3. slide 48: Summary
slide 49: Fiscal Incentives For Food Processing Sector
slide 50: Other Initiatives
trends
slide 51: Summary
slide 52-61: Key Trends
competitive Landscape
slide 62: Market Competition – Porter’s Five Forces Analysis
slide 63-67: Competitive Benchmarking
slide 68-77: Major Public Players
slide 78: Major Private Companies – Summary
slide 79-123: Major Private Players
strategic Recommendation
slide 124-127: Strategic Recommendations
appendix
slide 128: Appendix
slide 129: Sources Of Information
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Snacks Market in India 2013

4. Snacks Market in India 2013