Atkins has developed new Endulge candy bar alternatives containing 1 gram or less of sugar per bar to satisfy cravings without guilt. The low sugar bars come in flavors like milk chocolate crisp and chocolate caramel peanut and provide 4-3 grams of protein, 6-9 grams of fiber, and 140-135 calories per bar. Atkins promotes the Endulge bars as a way for consumers to indulge and lose weight by eating fewer carbs and satisfying sweet cravings with a healthier alternative to traditional candy bars.

1. Atkins EnDULGE ™
PRODUCt OVERViEW

2. satisfy your sweetest cravings. Low in sugar.
For taste – and for sales. Low/no/Reduced sugar and Glycemic claims in the
last year reflect the potential for growth within ‘healthier’
Atkins Endulge™ bars satisfy taste buds and bottom lines like nothing else. they chocolate ranges.*
taste just like your favorite candy bars, but there’s only 1 gram or less of sugar • Low/no/reduced sugar claims have grown 21%
– which means no guilt. Just amazing taste, smart nutrition and lots and lots of from 2006 to 2008 in Us food and beverage
profit. categories.*
* source: Mintel GnPD 2008
And for this year, we’ve made Endulge even better:
• Great new packaging creates a unified look and feel • incredible taste appeal Great taste + unbeatable
• Contemporary, premium appearance • Clearly differentiated sub-brands
• Billboard effect at shelf (Endulge, Advantage®, Day Break®)
consumer loyalty. Loyalty – and sales – going up. **
• Easy to read benefit block eases navigation
• 52% brand loyalty
68% • Better than EAs, Zone or south Beach
52%
50% ** source: nielsen Panel Data,
indulgence-based products continue to be popular in the food and beverage market, 45% Q3 2008
42% 42%
due to the inability of consumers to compromise between health and enjoyment. 39% 38%
(Mintel 2008 Report, Healthy snacking – Us – Feb 08) 26% 24%
Slim Clif Zon Bala Pow Spe Lun EAS Sou
Fas e Pe nce er B cial a (car th B
t r fec ar K eac
Craveable taste - top notch nutrition.
t b co h
ntro
l)
† source: nielsen Period Ending 2/21/09
A healthy alternative to candy bars with a more complete nutritional profile.
Atkins Endulge products fill
Milk Chocolate Crisp – this is sheer indulgence. Luxury milk chocolate bar embedded with soya crispies. gaps in flavors and occasions.
Yes, when it comes to snacking, you really can have it all.
Chocolate Caramel Peanut – this is sheer indulgence. Luxury milk chocolate bar embedded with peanut Among the bar category, Chocolate, Nut and Caramel are among the top performers.†
caramel. Yes, when it comes to snacking, you really can have it all.
Chocolate Coconut Bar – Rich, moist coconut surrounded by a thick layer of chocolaty coating. it tastes
just like your favorite coconut candy bar, without one bite of regret. Coming soon!
Go on... Endulge. Atkins advanced science means,
anyone can lose weight without giving up taste.
Put sweet sexy science to work for you and your
bottom line today. stock up on Atkins Endulge bars.
And indulge your need to succeed.

3. Who are we?
ENDULGE BARS
the Atkins nutritional Approach is a powerful, long-term plan for weight loss and
BAR FLAvoRS PRoTEIN FIBER SUGAR NET CARBS CALoRIES
weight management that works unlike any diet you’ve ever seen or tried. Atkins is a
Milk Chocolate Crisp 4 grams 6 grams 1,5 grams 2 grams 140
Chocolate Caramel Peanut 3 grams 9 grams 1,5 grams 2 grams 135 totally different way to look at food - it will show you that eating the right foods can
actually change the way your body works - change you from a fat-storing to a fat-
burning machine. throw in some essential, yet fun, activity and you’re on your way
ENDULGE BARS
FLAvoRS SINGLE EAN DISPLAy/Box/UNIT EAN SINGLES PER DISPLAy/Box/UNIT CASE EAN UNITS PER CASE
to the sexy results you’ve always wanted.
Milk
Chocolate 5060074621452 5060074621551 15 5060074624286 2
Crisp
You’ll lose weight, you’ll maintain your optimal weight, you’ll feel better than ever -
Chocolate 5060074625610 5060074625603 15 5060074625597 2
Caramel
Peanut vital, confident, in control, from now on. And that’s very sEXY.
SINGLE EAN UNIT EAN When you eat too many carbohydrates (carbs), your body burns some of those
Milk
S
Chocolate FoLL
ow carbs for energy and stores the excess carbs as fat. When you eat fewer carbs -
Crisp 5 060074 621452
Chocolate S
especially white flour and sugar, your body begins burning fat as its primary fuel
ow
Caramel FoLL
Peanut 5 060074 625610 source.
that’s how Atkins works - you learn to eat the right foods and change your body
from a carb-burning to a fat-burning machine.
atkins.com