Blog-Flickr Integraion BlogCamp Switzerland 3.0

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My session for BlogCamp Switzeralnd 3.0, centered on the integration of Flickr and blogging, how to leverage Flickr for content distribution and connecting with readers.

Technology Sports

Marketing Blog Content
with Flickr
Timing and Community
Mark Melnykowycz
An American Peyote Scribble
blog.americanpeyote.com

Zurich BlogCamp3.0
August 29th, 2008

Blogging

• Create a reaction in the reader
• Communicate or invoke emotion
• Give value to the readers

Blogging with Text

• Efﬁcient - readers scan and read text
• Google indexes posts via keywords, tags,
content, titles, etc.
• Easy to produce

Adventure
Fear Love
Beauty

Cool
Dramatic Hate
Desire

Images
• Instant understanding
• No translation needed
• Emotional response
• Open to interpretation

Goal
• Integrate visual and text blogging
• Increase blog visibility
• Build new connections to readers/viewers

Flickr for Photographers

• Ability to share images with an audience
• Fast posting (faster than text)
• Discussion forums (group interaction)
• The image stands on its own without
context

Flickr for Bloggers
• Images indexed in Google/Yahoo
• Use as image server
• Post photos to groups
• Use images in group discussions
• Participate in group communities

Google

• Text based searching
• Flickr photos indexed in Google
• Links in Flickr description to your blog
• Good image search capabilities

Flickr Integration
• Host images on Flickr

• Post images to Flickr groups

• Participate in Flickr discussions

• Develop viewer base

• Embed links to blog content

• Embed Flickr image in blog

• Links back to Flickr image

Strobist.com

Flickr Workshops Blog Partners

Discussion Reader Blog
Photo sharing Interaction Network

Case Study

• Identiﬁed interest on Strobist
• Joey Lawrence Photoshop DVD
• published comprehensive review (fulﬁlling
reader need)
• Linked to Strobist discussion on Flickr

•Monday, Oct. 15th 2007:
David Hobby blogs about
Joey Lawrence and his
DVD
•Will post review by Friday
•Lots of discussion on
Strobist comments
•Tons of interest on
Strobist Flickr group

•Timing: A large group of
readers interested in a topic
•I purchase a copy of the DVD
•I write up my own review and
post it on Wed.

Flick Photos
Blog Post
Flick Discussion

Strobist.com

Short-Term Affect

• Three day trafﬁc exceeded normal monthly
total
• Increased RSS readers
• Large ego bump

Long-Term Affect
Google Flickr
• Sustained Google hits
• Blog post
• Flickr discussion
• Strobist site

Key Points
• Use the power of visual images
• Understand reader needs
• Understand value of timing
• Provide unique value
• Create multiple connection points to content
• Engage in discussion outside of blog

Flickr
• Best photo-blog posting analogy
• Fast distribution of images
• Community interaction

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Blog-Flickr Integraion BlogCamp Switzerland 3.0

1. Marketing Blog Content with Flickr Timing and Community Mark Melnykowycz An American Peyote Scribble blog.americanpeyote.com Zurich BlogCamp3.0 August 29th, 2008

2. Blogging • Create a reaction in the reader • Communicate or invoke emotion • Give value to the readers

3. Blogging with Text • Efﬁcient - readers scan and read text • Google indexes posts via keywords, tags, content, titles, etc. • Easy to produce

4. Adventure Fear Love Beauty Cool Dramatic Hate Desire

10.

11.

12. Images • Instant understanding • No translation needed • Emotional response • Open to interpretation

13. Goal • Integrate visual and text blogging • Increase blog visibility • Build new connections to readers/viewers

14. Flickr for Photographers • Ability to share images with an audience • Fast posting (faster than text) • Discussion forums (group interaction) • The image stands on its own without context

15. Flickr for Bloggers • Images indexed in Google/Yahoo • Use as image server • Post photos to groups • Use images in group discussions • Participate in group communities

16. Google • Text based searching • Flickr photos indexed in Google • Links in Flickr description to your blog • Good image search capabilities

17. Flickr Integration • Host images on Flickr • Post images to Flickr groups • Participate in Flickr discussions • Develop viewer base • Embed links to blog content • Embed Flickr image in blog • Links back to Flickr image

18. Flickr Posting Photo Text Post Link

19. Strobist.com Flickr Workshops Blog Partners Discussion Reader Blog Photo sharing Interaction Network

20. Case Study • Identiﬁed interest on Strobist • Joey Lawrence Photoshop DVD • published comprehensive review (fulﬁlling reader need) • Linked to Strobist discussion on Flickr

21. •Monday, Oct. 15th 2007: David Hobby blogs about Joey Lawrence and his DVD •Will post review by Friday •Lots of discussion on Strobist comments •Tons of interest on Strobist Flickr group •Timing: A large group of readers interested in a topic •I purchase a copy of the DVD •I write up my own review and post it on Wed.

22. Flick Photos Blog Post Flick Discussion Strobist.com

23. Short-Term Affect • Three day trafﬁc exceeded normal monthly total • Increased RSS readers • Large ego bump

24. Long-Term Affect Google Flickr • Sustained Google hits • Blog post • Flickr discussion • Strobist site

25. Key Points • Use the power of visual images • Understand reader needs • Understand value of timing • Provide unique value • Create multiple connection points to content • Engage in discussion outside of blog

26. Flickr • Best photo-blog posting analogy • Fast distribution of images • Community interaction

27. Discussion

Blog-Flickr Integraion BlogCamp Switzerland 3.0

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