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WAITING FOR BUS/TRAIN
MORE WAITING.
SOME MORE WAITING!
STILL WAITING, SERIOUSLY?
NO IDEA WHEN THE BUS IS
GONNA ARRIVE?
OUT OF PATIENCE?
AB-Bus app tracks bus/train
using GPS system and
provides
live positioning
to the user.
‘Track-Bus’ feature
gives live position
of bus, expected arrival,
seating status(full, empty),
fare and bus ratings.
This app also provides
bus schedules ,
departures and
arrivals.
All this info will
be at your fingertips
with AB-Bus!
VISION:
To be a leader in
GPS based services
MISSION:
To free a daily traveler
from hassles of waiting
and uncertainty.
COMPANY OVERVIEW
A premium version will follow free version
Ease the process of tracking buses/trains
Interactive Interface
COMPANY OVERVIEW
GPS navigation for buses
Find nearest buses
Bus ratings provided by users
COMPANY OVERVIEW
Precisely estimate arrival time
Seating status: whether bus is
full or partially full or empty
Estimate time to reach dest...
Payment through user’s account
A monthly pass in
premium version
Estimate fare to travel at locations
COMPANY OVERVIEW
Available on Google Play Store
Focused on almost everyone
using smart-phone
Collaborate with various firms
Reasonable budget:
Users will mostly be daily travelers
and this segment is extremely choosy in
spending their money.
Low budget:
Owing to middle class target segment
the premium version should be within
affordable limits.
TARGET
CUSTOMERS
TARGET
CUSTOMERS
Target segment:
Smart phone users
People who need to travel
on a regular basis
People who are strict
on s...
TARGET
CUSTOMERS
Target segment:
Consumers with middle
or low income
People who love to travel
PROBABLE RISKS
PROBABLE RISKS
Inevitable risks involved:
Low Budget
Alternative app available
Continuous improvement required
to avoid do...
TACTICS
PRODUCT AND PRICE
PRODUCT AND PRICE
Free and premium version
Premium version at 2$
Discounted fare in premium
version
PRODUCT AND PRICE
Most of the features will be free
User should acquainted
with the app
Monthly passes in premium version
INCENTIVES
INCENTIVES
Referring will give additional
discounts
Every new premium user
will get some amount in wallet
INCENTIVES
Publicity via app
The revenue generated will
exclusively from app booking
COMMUNICATION
Through social networking
sites Face book , Twitter, LinkedIn
Through television , magzines ,
Google Ads
DISTRIBUTION
Google Play Store and
Apple Store
Executive Summary
Situation Analysis
Goals and Mission
Tactics
This marketing plan for an app
was created by AMIT RATHOD(VNIT NAGPUR)
during marketing internship under the
guidance of P...
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
Marketing Plan for an bus tracker app
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Marketing Plan for an bus tracker app

Marketing Plan for an bus tracker app

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Marketing Plan for an bus tracker app

  1. 1. WAITING FOR BUS/TRAIN
  2. 2. MORE WAITING.
  3. 3. SOME MORE WAITING!
  4. 4. STILL WAITING, SERIOUSLY?
  5. 5. NO IDEA WHEN THE BUS IS GONNA ARRIVE?
  6. 6. OUT OF PATIENCE?
  7. 7. AB-Bus app tracks bus/train using GPS system and provides live positioning to the user.
  8. 8. ‘Track-Bus’ feature gives live position of bus, expected arrival, seating status(full, empty), fare and bus ratings.
  9. 9. This app also provides bus schedules , departures and arrivals.
  10. 10. All this info will be at your fingertips with AB-Bus!
  11. 11. VISION: To be a leader in GPS based services
  12. 12. MISSION: To free a daily traveler from hassles of waiting and uncertainty.
  13. 13. COMPANY OVERVIEW
  14. 14. A premium version will follow free version Ease the process of tracking buses/trains Interactive Interface COMPANY OVERVIEW
  15. 15. GPS navigation for buses Find nearest buses Bus ratings provided by users COMPANY OVERVIEW
  16. 16. Precisely estimate arrival time Seating status: whether bus is full or partially full or empty Estimate time to reach destination COMPANY OVERVIEW
  17. 17. Payment through user’s account A monthly pass in premium version Estimate fare to travel at locations COMPANY OVERVIEW
  18. 18. Available on Google Play Store Focused on almost everyone using smart-phone Collaborate with various firms
  19. 19. Reasonable budget: Users will mostly be daily travelers and this segment is extremely choosy in spending their money.
  20. 20. Low budget: Owing to middle class target segment the premium version should be within affordable limits.
  21. 21. TARGET CUSTOMERS
  22. 22. TARGET CUSTOMERS Target segment: Smart phone users People who need to travel on a regular basis People who are strict on schedule
  23. 23. TARGET CUSTOMERS Target segment: Consumers with middle or low income People who love to travel
  24. 24. PROBABLE RISKS
  25. 25. PROBABLE RISKS Inevitable risks involved: Low Budget Alternative app available Continuous improvement required to avoid downfall
  26. 26. TACTICS
  27. 27. PRODUCT AND PRICE
  28. 28. PRODUCT AND PRICE Free and premium version Premium version at 2$ Discounted fare in premium version
  29. 29. PRODUCT AND PRICE Most of the features will be free User should acquainted with the app Monthly passes in premium version
  30. 30. INCENTIVES
  31. 31. INCENTIVES Referring will give additional discounts Every new premium user will get some amount in wallet
  32. 32. INCENTIVES Publicity via app The revenue generated will exclusively from app booking
  33. 33. COMMUNICATION Through social networking sites Face book , Twitter, LinkedIn Through television , magzines , Google Ads
  34. 34. DISTRIBUTION Google Play Store and Apple Store
  35. 35. Executive Summary Situation Analysis Goals and Mission Tactics
  36. 36. This marketing plan for an app was created by AMIT RATHOD(VNIT NAGPUR) during marketing internship under the guidance of Prof. SAMEER MATHUR(IIML)

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