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Case study on Philips

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Case Study on Philips

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Case study on Philips

  1. 1. HISTORY ∙ Philips was founded in Eindhoven, Netherlands in 1891 by Gerard Philips and his father Frederick Philips.
  2. 2. EVOLUTION OF LOGO Logo was created by ANTON PHILIPS
  3. 3. CONSUMER LIFESTYLE:
  4. 4. HEALTHCARE:
  5. 5. HEALTHCARE:
  6. 6. PHILIPS INTRODUCED INNOVATIVE PRODUCTS LIKE: 1)RADIO 2)Video Cassette Recorder 3)Compact Disc 4)DVD etc.
  7. 7. ACQUISITIONS:
  8. 8. ACQUISITIONS:
  9. 9. • ∙Philips Carry out researches regularly and shares its R&D expenses with large corporations.
  10. 10. RESULT OF RESEARCHES:
  11. 11. PROJECTS BY PHILIPS: PHILIPS LED Street lights Project in India.
  12. 12. $21.9 billion
  13. 13. DISCLAIMER: Created by Amitabh Thakur, RCOEM, Nagpur , during a Marketing Internship by Prof. Sameer Mathur ,IIM Lucknow.

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