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Role of IT in Mangement by Prof. Amit Chandra - GSBA College

Relation of IT with other Mangement Branch.

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Role of IT in Mangement by Prof. Amit Chandra - GSBA College

  1. 1. <ul><li>SUBJECT CODE- BA 106 </li></ul><ul><li>SUBJECT TITLE- FUNDAMENTALS OF COMPUTING SKILLS </li></ul><ul><li> FOR MANAGERS </li></ul>
  2. 2. OBJECTIVE OF THE PAPER <ul><li>Information technology works as backbone for any industrial development. The objective of this paper is to train the young managers the basic theory and practices of computing skills they would require to work in hostile industrial scenario. This course will act as a basic building block on which they can go for further studies if they want. </li></ul>
  3. 3. CLASS ACTIVITIES <ul><li>Assignments </li></ul><ul><li>Surprise tests </li></ul><ul><li>Lab activities </li></ul>
  4. 4. CONTENTS <ul><li>Application of IT in Marketing </li></ul><ul><li>Use of Internet- </li></ul><ul><li>Internet selling </li></ul><ul><li>E-commerce </li></ul><ul><li>EDI (Electronic Data Interchange) </li></ul><ul><li>DBMS (Database Management System) </li></ul><ul><li>MIS (Management Information System) </li></ul><ul><li>IT in Production Mgmt. </li></ul><ul><li>IT in HRM </li></ul><ul><li>IT in Finance </li></ul><ul><li>Conclusion </li></ul><ul><li>References </li></ul>
  5. 5. <ul><li>APPLICATION OF IT IN MARKETING </li></ul>
  6. 6. <ul><li>Marketing and IT </li></ul><ul><li>E-marketing </li></ul><ul><li>M-marketing </li></ul><ul><li>Use of SAP </li></ul><ul><li>Brand building </li></ul><ul><li>Banner Ads </li></ul><ul><li>CRM </li></ul>Areas covered
  7. 7. Marketing and IT <ul><li>It has applications in </li></ul><ul><li>Marketing information system </li></ul><ul><li>Marketing intelligence system </li></ul><ul><li>Marketing research </li></ul><ul><li>Product design </li></ul><ul><li>Packaging design </li></ul><ul><li>Promotions </li></ul><ul><li>Advertisements </li></ul>
  8. 8. E-marketing <ul><li>Online marketing </li></ul><ul><li>E-telling </li></ul><ul><li>E-ads </li></ul><ul><li>E-branding </li></ul><ul><li>E-promotioning </li></ul><ul><li>E-research </li></ul>
  9. 9. An online marketing site
  10. 10. M-marketing <ul><li>Marketing conducted on wireless, mobile devices </li></ul>
  11. 11. Use of SAP in Marketing <ul><li>With over 60 high growth Indian retail companies embracing SAP technology for Retail Solutions. </li></ul><ul><li>SAP for Retail provides an integrated technology platform for retailers and a one point solution for supporting and managing different business models </li></ul><ul><li>Example </li></ul><ul><li>owned stores, </li></ul><ul><li>franchise stores, </li></ul><ul><li>shop n shop concepts. </li></ul>
  12. 12. <ul><ul><ul><ul><ul><li>BRAND BUILDING </li></ul></ul></ul></ul></ul>
  13. 13. HOW IT HELPS IN BRAND BUILDING <ul><li>It makes difficult design simpler </li></ul><ul><li>Computer aided design helps in designing the products </li></ul><ul><li>It also provides graphics in designing product’s packages </li></ul><ul><li>It improves the visibility of brands </li></ul><ul><li>It helps in customization </li></ul>
  14. 14. BANNER ADS <ul><li>A banner is a typically rectangular </li></ul><ul><li>advertisement placed on a Web site </li></ul><ul><li>either above, below or on the sides of </li></ul><ul><li>the Web site's main content </li></ul>
  15. 15. A CLOSE LOOK
  16. 16. CRM-The new buzz in marketing ENHANCING RETAINING SATISFYING GETTING
  17. 17. Some other avenues…… <ul><li>Sales report generation </li></ul><ul><li>POS data management </li></ul><ul><li>Workforce management </li></ul><ul><li>Forecasting and Replenishment </li></ul>
  18. 18. CONCLUSION <ul><li>Today marketing is not being only </li></ul><ul><li>considered as a key functional area. It has </li></ul><ul><li>become the way of doing the business </li></ul><ul><li>and invent of IT making it more and more </li></ul><ul><li>penetrating day by day. </li></ul>
  19. 19. <ul><ul><ul><ul><ul><li>Use Of Internet In IT </li></ul></ul></ul></ul></ul>
  20. 20. INTERNET SELLING <ul><li>Internet selling of relatively simple products, such as books is easy </li></ul><ul><li>Internet selling of products or services with many options and varieties is complex </li></ul>
  21. 21. E-COMMERCE <ul><li>Business to consumer, e.g., Travel business </li></ul><ul><li>Buy air tickets on website </li></ul><ul><li>Buy train tickets website </li></ul><ul><li>Business to business, e.g., Raw material is sold to other manufacturing industry using </li></ul><ul><li>website </li></ul>
  22. 22. ELECTRONIC DATA INTERCHANGE(E.D.I) <ul><li>Traditionally paper documents are given- e.g. Invoice cum challan printed on paper along with material </li></ul><ul><li>Now, Floppy or CD or email is given instead of paper documents </li></ul>
  23. 23. Database Management System (DBMS) <ul><ul><li>An application software that organises data into records in one or more databases and allows organising, accessing and sorting of the data in a variety of formats. </li></ul></ul>
  24. 24. Database Applications <ul><li>Personal databases </li></ul><ul><li>Workgroup databases </li></ul><ul><li>Departmental databases </li></ul><ul><li>Enterprise databases </li></ul>
  25. 25. Personal Computer Databases <ul><li>Designed to support one user with a standard alone PC. </li></ul><ul><li> E.g. a sales person keeping track of this customer information with contact details. </li></ul>
  26. 26. Workgroup Databases <ul><li>A relatively small team of people (less than 25) who collaborate on the same project or application. </li></ul><ul><li>E.g. a software development team maintaining a list of software objects. </li></ul>
  27. 27. Department Databases <ul><li>A department is a functional unit of an organisation. It is larger than a workgroup. </li></ul><ul><li>Department databases are designed to support the various functions and activities of a department. </li></ul><ul><li>E.g. a personnel database that is designed to track data concerning employees, jobs, skills and job assignments. </li></ul>
  28. 28. Enterprise Databases <ul><li>An enterprise is one whose scope is the entire organisation or enterprise. </li></ul><ul><li>Such databases are intended to support organisation-wide operations and decision making. </li></ul><ul><li>E.g. a large health care organisation that operates a group of medical centre's including hospitals, clinics and nursing homes. </li></ul>
  29. 29. Database Environment Marketing Purchasing Accounting Marketing Sales Advertising Accounting Accounts Receivable Accounts Payable Corporate Database
  30. 30. MANAGEMENT INFORMATION SYSTEM <ul><li>A set of interrelated components that collect (or retrieve), process, store, and distribute information to support decision making and control in an organization </li></ul>
  31. 31. Functions of an Information System
  32. 32. Major Business Functions Rely on Information Systems <ul><li>Sales and marketing </li></ul><ul><li>Manufacturing </li></ul><ul><li>Finance </li></ul><ul><li>Accounting </li></ul><ul><li>Human resources </li></ul>
  33. 33. IT IN PRODUCTION <ul><li>Use in Critical path method (CPM) finding </li></ul><ul><li>Use in making PERT (Programme Evolution & Review Technique) chart </li></ul><ul><li>MRP (master resource planning) </li></ul>
  34. 34. An overview of MRP software
  35. 35. IT IN FINANCE <ul><li>Accounts, e.g., Tally, FACT etc. </li></ul><ul><li>Online asset management </li></ul><ul><li>Income tax deposition via XBRL( extensible Business Reporting Language) </li></ul><ul><li>Securing financial information of customers </li></ul>
  36. 36. An overview of a finance software
  37. 37. IT IN HUMAN RESOURCE MANAGEMENT <ul><li>Employee payroll enquiry </li></ul><ul><li>Labor wage maintenance </li></ul><ul><li>Maintain employee profile record </li></ul><ul><li>Performance monitoring </li></ul>
  38. 38. An overview of a HR software
  39. 39. Conclusion <ul><li>Perfection in doing business is catching importance day by day. So do increasing the role of IT in business. Today IT infrastructure measures the success of a concern, over merely being fundamentally strong. So, to sustain, to grow and to perish one needs massive IT implementation regardless whatever the business is. </li></ul>
  40. 40. REFERENCES <ul><li>Computer for manager by S.K.Basundara </li></ul><ul><li>Computer Fundamentals by Sinha & Sinha </li></ul><ul><li>Concerned faculties of different subjects </li></ul><ul><li>Websites and articles </li></ul>
  41. 41. <ul><li>THANK YOU </li></ul>