presentation created during marketing internship under Prof. Sameer Mathur IIM Lucknow on topic Mcdonald's.

1. McDonald’s
- MINI CASE STUDY

2. Ever wondered how and why has
McDonald’s reached its pinnacle
where people are simply
*lovin’ it*?
Let’s break it down and understand…..

3. • It all started with the famous 15-cent
HAMBURGER

4. About McDonald’s
6th most important brand
34000 restaurants!
119 countries!!
447000 employs!!!!
70 million customers!!!!!

6. Building brand equity
Attracting customers with innovative
marketing and advertising.

7. Building brand equity
Customer friendly prices and
schemes

8. Introducing the traditional meals
with regional twists in flavours.
Building brand equity

9. Building brand equity
Healthy food plans for diet freaks
and children.

10. Building brand equity
Always Updated Technology.
Mcdonald’s introduced Screen
ordering and Table service

12. SWOT Analysis
• Brand Name
• Successful Advertisement
• Competitive Price
Strengths:

13. SWOT Analysis
Weaknesses:
• Weak Product Development
• Management of Franchise/Joint
Venture

14. SWOT Analysis
Opportunities:
• Newer products
• More franchises - less risk
• High Growth in China and Russia

15. SWOT Analysis
Threats:
• Competition - global, national,
regional, and local Commodity
• Growing health conscious population
• Food safety – bacteria, e. coli, 41 -
150

17. What are McDonald's core brand values?
Have these changed over the years?
• McDonald's believes in serving pure quality and
wants to serve its customer hot, high quality food
at a great value at the speed and convenience.
• They recovered by implementing “ Plan to Win”
which provided the company’s 5 P’s People,
Product, Promotion, Price and place.
• They know the importance of quality, service,
cleanliness and value.

18. With the economy turning around for the
better, should McDonald's change its
strategy? Why or why not?
• McDonald’s introduces the traditional meals
with regional twist in flavours such as Bacon
Roll breakfast sandwich in UK, pepper McPuff
in China.
• Always Attracts customers with innovative
marketing and advertising as Mac Men.
• McDonald’s provide low prices to customer as
$1 menu.

19. What risks do you think McDonald's
will face in the future?
• Health conscious people who will turn towards
healthier food and diet rather than eating at
McDonald's.
• More option with consumer rather than Burger
and Fries.
• Huge competition and therefore it has to keep
up with its customers to have a loyal base.

20. Summary

21. *DISCLAIMER!!*
SAMEER MATHUR
IIM Lucknow,
Marketing Professor 2013
McGill University
Marketing Professor 2009 – 2013
Carnegie Mellon
Ph.D and M.S (Marketing) 2003 – 2009
__________________________________________________________________
AMITESH GUPTA
National Institute Of Technology
Raipur
Marketing Management Internship
Summer Internship 2017