1. CURRICULUM VITAE
AMJAD M. FAYAD
Date & place of birth : Agust 1978 - Lebanon.
Current address: Salmiya – Kuwait.
Marital status : Married.
Telephone: 00965-50440441
Email: amjadfayad@hotmail.com
PERSONAL PROFILE
Results-driven executive with strong background in Business
development, Management, Sales, Marketing, and Strategic Planning.
People-orientated leader able to build strong corporate culture.
Decisive strategic operator focused on driving revenues and managing
rapid growth.
CAREER OBJECTIVE
A position in a well reputed organisation with a strong international
outlook, looking to develop business excellence.
CAREER SUMMARY
Over 15 years of proven local and multinational experience in P&L
management, purchasing, sourcing brands, Business development,
strategies, Sales, Marketing and recruitment throughout the Middle East
and gulf region. Experience in country and regional units. Assertive and
motivated. Innovative problem solver with ability to implement and
achieve results.
Experienced in strategic planning, leadership, organization building,
training and development, management and planning, public relations.
Track record with international as well as domestic businesses.
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2. SUMMARY OF SKILLS AND AREAS OF EXPERIENCE
∗ Change management * Budgeting/Forecasting
∗ Strategic planning * Competitor analysis
∗ Market entry * Problem solving
∗ Interpersonal skills * Succession planning
∗ Innovation * People selection
∗ Organisational development * Analytical ability
EDUCATION
Bachelor’s Degree in Business Administration / Management
Beirut Arab University (BAU) 2001 / Beirut - Lebanon.
LANGUAGES
∗ Arabic Native
∗ English Fluent
PROFESSIONAL EXPERIENCE
2008 – Current.
Senior Brand Manager / SHARP Brand – Kuwait.
Senior Divisional Manager / Ocean Star Est.
Senior Divisional Manager / E-Commerce Division, Best Online store
(Starting January 2014 – Current).
Easa Husain Al-Yousifi & Sons Co. (EHY) - Best Al-Yousifi / Kuwait.
EHY Established since 1952 and became one of the first retailers in
the region, It is a multinational retailer, agent and distributor for
main international brands at Kuwait and region, consisted of group
of companies with more than 1400 employees.
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3. *Managing two different companies / divisions: Sharp Brand Division-
EHY, as well as Ocean Star Est. (a subsidiary of EHY) with 3 different
departments (toys – music – arcades.(
*SHARP Division: the leading Japanese brand, includes the full product
line and categories of sharp brand in Kuwait:
- AV: LCD / LED / 3D & smart TVs, DVD, audio systems.
- HA: refrigerators / washing machines / air purifiers.
- SHA: microwave ovens / small house & kitchen appliances.
* Ocean star Est. divisions during this period after the Group
restructuring were:
1) Toys Department: distribution / wholesale business, agent for
more than 25 international Brands of Toys.
2)Music Department: Retail and distribution/wholesale
business, agent for the following Brands:
(a) KAWAI.
(b) ROLAND.
(c) IBANEZ GUITAR.
(d) GENERAL MUSIC.
(e) OTHER INTERNATIONAL & CHINES BRANDS.
3)Arcades department:
-Supply machinery and Debit Card Systems to local operators.
-Operate locations on joint-venture basis.
* KEY ACCOUNTABILITIES:
As a senior manager for ocean star Est. & sharp division in Kuwait, I am
responsible for everything needed to run the business in these two
divisions, acting GM for ocean star Est. with full authorities &
responsibilities, reporting directly to the CEO / owner, and reporting to
the group GM in sharp division.
- Identifying the opportunities and sourcing the new agencies and brands
from all over the world.
- developing market entry strategies.
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4. - represent the company and undertaking negotiation activities in all areas
of business, locally as well as internationally, with finalizing business
deals and agreements.
- Prepare annual budgets / forecasts, sales projections and business plans.
- Responsible for the P&L management, purchasing, sales, marketing,
strategic planning, market and competitors analysis.
- Draft official correspondences on behalf of the company.
- Controlling, evaluating and approving all the financial business
activities and transactions.
- lead & manage a team consist of more than 50 persons as following:
department managers, asst.managers, supervisors, sales executives, sales
representatives, accountants, secretary, store keepers, delivery teams, and
warehouses teams.
- Receiving reports from my direct team on a daily, weekly and monthly
basis, conducting a weekly and monthly meetings with them for
evaluations and discussions.
- lead & manage the team to achieve targeted goals, and provide a
professional development for the staff, with evaluating them and
determining the incentives policy.
- create a problem solving approaches and techniques to resolve
operational and strategic issues.
- Controlling the warehouse and the inventory along with the purchases.
- Set targeted markets, segments due high competition, ensure a proper
operational and strategic replenishment for all our brands, set the pricing
structures, discount policies, promotions, and advertising campaigns, to
secure bigger chances of optimum market penetration.
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5. - Analyse and evaluate statistical data and financial reports for decision
making and risk management, with taking strategic decisions.
- Controlling and tracking all the shipments from its country of origin till
it reach our stores with all the needed procedures and steps including the
shipping expenses and costing of the products to ensure that everything is
going in the correct direction.
- provide management reports on a monthly and quarterly basis for CEO /
owner & group GM about: YTD sales against targets, P&L results , Main
activities, Customers, Suppliers, Staff, Projects & Opportunities, general
performance.
Starting January 2014 – Current: in addition to the above two posts ,
top management had given me a new challenge with assigning me as a
Senior Divisional Manager for E-Commerce Division, Best Online
store, which was just launched in the market and has a critical problems.
KEY ACCOUNTABILITIES:
In addition to all the above mentioned responsibilities and activities, as a
totally new field for our company, it was requiring from my side certain
actions with specific activities and follow-ups, so I started with all the
following:
- Re-assigning & Managing the team members in all the departments
“Operations, Customer Services, Logistics, marketing, Social Media
& IT” to complete and finalize the project.
- Started weekly and monthly meetings for evaluating and discussing
the site technical issues, problems, performance and ways of
improvements to solve the critical priority problems with the site
implementer & Developing Company.
- Setting up a daily targeted number of sales/transactions, with
boosting the sales by aggressive creative promotions & campaigns.
- Finding a new attractive products and unique gadgets to increase the
site traffic.
- Creating new methods and ways to attract the customers and to
penetrate the online market.
- Analysing & Evaluating google analytical reports and social media
reports to decide the actions to be taken accordingly.
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6. - Monitoring our competitors’ daily activities to take corrective
measures.
- Following up with the customer service team the issues, orders, and
delivery problems.
- Directing the digital marketing team with weakly plans for google,
Facebook ads, and social media posts and activities.
- Improving and enhancing our SEM & SEO activities.
- Implementing new methods and techniques to increase Fans &
Followers on our Social Media Platforms like Facebook, Twitter, and
Instagram.
- Setting a weekly plan for the website content, e-spots, designs and
promotions.
- Maintains an accurate record of all pricings, sales, and activity
reports.
2007 – 2008.
Senior Divisional Manager
Easa Husain Al-Yousifi & Sons co.
Kuwait.
*Managing Ocean Star Est. with its 5 different divisions (toys –
SanDisk – electronics - music – HI FI & home theatre.(
* Ocean star Est. divisions during this period were:
- 1) Toys Dept.-With more than 20 international Brands of
Toys.
- 2) San Disk Dept. – The leading brand for memory solutions.
- 3) Electronics Dept.-which includes RadioShack brand, Tech-
Link professional cables & stands, AVF Stands and KCL
DVDs.
- 4)Music Department, with the following Brands:
(a) KAWAI.
(b) ROLAND.
(c) IBANEZ GUITAR.
(d) GENERAL MUSIC.
(e) OTHER INTERNATIONAL & CHINES BRANDS.
- 5)HI-FI & Home Theatre Department,
- (A)HI-FI systems with the following Brands;
(a) DENON.
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7. (b) DEFINITIVE.
(c) SUN FIRE.
(d) PARADIGM.
(e) VANTAGE POINT.
(F) CHORD.
- (B) Home Theatre Concept;
Full solution and implementation for Home Theatres and Home
Cinemas, Decorations/Designs/lighting/furniture, etc.
* KEY ACCOUNTABILITIES:
As a senior divisional manager for ocean star Est., I was responsible for
everything needed to run the business in these 5 divisions, acting GM for
ocean star Est. with full authorities, responsibilities, reporting directly to
the CEO / owner.
- Same above key accountabilities & responsibilities.
- In 2007 I was responsible for accomplishing a new project , it was an
opportunity of establishing a new TOYS distribution / wholesale
company based in Dubai – Jabal Ali free zone , with an international
Brands & agencies for the whole Middle East region , I made the study
and the whole evaluation for the project, I made my presentation to the
CEO / owner, it was been appreciated & approved , and then we
proceeded with establishing the company , I was assigned to control all
the stages, steps and procedures of establishing the new company
including the evaluation of the partnership agreement, and later on to
manage the initial operations and ordering procedures, as well as to
coordinate with our partner / the MD of the company in Dubai, and to
support the operations by managing and allocating all the required
financial & logistics resources for the new company smooth start-up.
2003 – 2006.
Company Manager
Ocean Star Est.
Easa Husain Al-Yousifi & Sons co.
Kuwait.
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8. *Managing Ocean Star Est. with 3 different divisions (toys – SanDisk –
electronics.(
* Ocean star Est. divisions during this period were:
- 1) Toys Dept.-With more than 15 international Brands of
Toys.
- 2) San Disk Dept. – leading brand for memory solutions.
- 3) Electronics Dept.-which includes RadioShack brand, Tech-
Link professional cables & stands, AVF Stands and KCL
DVDs.
-
* KEY ACCOUNTABILITIES:
As a manager for ocean star Est., I was responsible to run the business in
these 3 divisions, with full authorities, responsibilities, reporting directly
to the GM / owner.
- Almost same above key accountabilities & responsibilities.
2001 – 2003.
Sales & marketing Manager
Ocean Star Est.
Easa Husain Al-Yousifi Est. Kuwait.
* Managing Ocean Star Est., main business TOYS & games, with
around 8 international Brands of Toys.
* KEY ACCOUNTABILITIES:
I was responsible to run the business in this establishment, reporting
directly to the GM / owner, in that time before I took over the
responsibility, ocean star was straggling with a huge over stock &
continuous annual losses, I accepted the big challenge in the beginning of
my professional career, I started with an intensive study & evaluation for
the whole situation , ended up with a plan presented to the owners, on
how we can restart the business again and to turn the losses into a profit
within a period of 12 to 18 months supported by a solid action plan. With
the full authorities & support given to me in that time I succeeded to
achieve my targeted plan results within the 2nd
financial year itself. Till
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9. date Ocean Star Est. has a profitable business with sufficient annual
profits.
PROFESSIONAL DEVELOPMENT
*Seminar in toys industry - USA: sales and marketing techniques -
strategies - manufacturing & branding. Also attending the Exhibition -
New York toy show / USA – New York February 2004.
*Seminar for SanDisk brand / sales & marketing strategies / UAE -
Dubai April 2004.
*Sales Training for SanDisk products / Kuwait march 2005.
*Sales & marketing Training for SanDisk products / UAE - Dubai
October 2006.
*Brand management / sales techniques / product merchandizing trainings
for RadioShack brand including all its product lineup / Egypt – Cairo
2007.
*Training / seminar Situational leadership II for managers / Kuwait
March 2008.
*Training / seminar / factories visits for music instruments industry
brands: KAWAI – ROLAND – IBANEZ – TAMA / Japan - Nagoya &
Hamamatsu, July 2008.
*Sharp Aquos LCD / LED TV Training / Sharp Plasmacluster
Technology Training / Dubai July 2009.
*Sharp Plasmacluster Master Certificate, trainings – seminars &
factories visits / Japan – Osaka October 2009.
*Training & seminar for music industry / Frankfurt Musikmesse, in
addition to the exhibition visit / Germany – Frankfurt February 2010.
*Sharp ATOM training Course / ATTACK TEAM OF MARKET
TRAINING, Kuwait May 2012.
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10. * Sharp KIZUNA 2012 Seminar & Conference Bangkok- Thailand, new
products presentations, brand strategy, marketing & POP materials
implementation plans, Regional meeting with the factory management,
visit to SALT Manufacturing Plant, Bangkok- Thailand June 2012.
*Sharp ATOM training Course part 2 / ATTACK TEAM OF MARKET
TRAINING, Kuwait September 2012.
*Several other trainings and seminars for SHARP products in all
categories (HA – AV – AP – SHA) in Kuwait and Dubai are
accomplished during the period 2008 to 2016.
*Attending Las Vegas CES (Consumer Electronic Show), and attending
seminar & Conference with SHARP about their future strategies and new
technologies and innovations in the industry, USA – Las Vegas January
2014.
*Attending SHARP J1 Strategic Meet, seminar and discussions about
their new strategic direction, Marketing Strategy and Business
Developments in our region / Dubai November 2014.
*Several other trainings, seminars & exhibitions visits for TOYS
industry / branded & non branded products in Hong Kong, China &
Germany are accomplished during the period between 2002 & 2016.
*Sharp YUME training course, Kuwait February 2015.
*Attending Sharp Global Top Dealers Convention, new& future product
lineup discussions – seminars, factories visits / Japan – Osaka July 2016.
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