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Commercializing industrial property

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Why, What and How to support early stages of IP commercialization

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Commercializing industrial property

  1. 1. COMMERCIALIZING INDUSTRIAL PROPERTY Dr. Amjad A. Shaikh (PhD) Technology Transfer Consultant Annecy, France
  2. 2. CONTENTS What is IP commercialization Commercialization process Early stage support systems IP protection IP assessment IP development IP training Contact (C) AMJAD A SHAIKH 2013
  3. 3. IP COMMERCIALIZATION IP (Industrial Property) refers to intangible property such as inventions, industrial designs, trademarks which can be protected under national and international intellectual property laws. Commercialization is defined as process of moving an innovative concept from idea stage to market place (Siegel et al 1995) It is not a simple linear process but a complex process involving many actors in many capacities, the process requires skills such as product development, market assessment, finance, market strategy, manufacturing etc (Kathleen 2003) This presentation specifically refers to patent as its principle source of Industrial Property. (C) AMJAD A SHAIKH 2013
  4. 4. COMMERCIALIZATION PROCESS Commercialization process maybe different in each organization but the basic principles are same. (C) AMJAD A SHAIKH 2013 Research Invention Disclosure IP Protection IP Assessment IP Development Commercial route (licensing or Spin off)
  5. 5. BARRIERS TO COMMERCIALIZATION Lack of information Lack of capacity (human skills) Lack of capital Lack of understanding of local needs High transaction costs Trade and policy barriers Institutional and structural barriers Regulations Environmental codes and standards Technology challenges (C) AMJAD A SHAIKH 2013
  6. 6. BARRIERS COULD BECOME POTENTIAL RISKS If a concept or IP is committed for commercialization this barriers could become risk due to commitment of resources and time. These risks should be identified and systematically evaluated so that the failure to commercialization could be averted at very early stage. (C) AMJAD A SHAIKH 2013
  7. 7. EARLY STAGE SUPPORT Early Stage Commercialization Support IP Protection IP Assessment IP Development IP Training (C) AMJAD A SHAIKH 2013
  8. 8. Research Invention Disclosure IP Protection IP Assessment IP Development Commercial route (Licensing or Spin off) (C) AMJAD A SHAIKH 2013
  9. 9. IP IDENTIFICATION • IP policy is key as it sets rules for IP ownership, IP identification, Inventor obligations, Inventor Incentives for commercialization. IP Policy • IP Identification is first step in the commercialization process. IP Identify • Reactive and Proactive approach • Proactive approach is to conduct disclosure scouting Approach (C) AMJAD A SHAIKH 2013
  10. 10. IP IDENTIFICATION • Use combination of reactive and active approach.Identification • Set clear rules for IP ownership and incentives in IP policy.Ownership • Define criterion and develop capacity for processing IP.Capacity (C) AMJAD A SHAIKH 2013
  11. 11. IP PROTECTION The objective of protecting IP is to encourage the creation of valuable ideas and to protect them from being stolen. Organizations differ in practice of protecting IP some follow highly selective procedures and protect only after thorough market analysis. While some protects as long as the invention fulfills expectation of potential value. They also differ on which inventions need to be protected and which route to go for their commercialization. (C) AMJAD A SHAIKH 2013
  12. 12. DEVELOP IP PORTFOLIO (C) AMJAD A SHAIKH 2013 2 50 150 2006 End 2012 End 2015 Annual Issued Patents - Developing an IP portfolio is a slow process and expensive ! - Set up budget and define targets.
  13. 13. Research Invention Disclosure IP Protection IP Assessment IP Development Commercial route (Licensing or Spin off) (C) AMJAD A SHAIKH 2013
  14. 14. IP ASSESSMENT • It allows technologies with more commercial potential to be developed in ways that enhance the chances of successful commercialization Enhance • It helps in deciding whether to continue developing the technology or continue resource in obtaining IP protection. Decide • It also helps in identifying what types of business and industries maybe interested in the technology. Identify (C) AMJAD A SHAIKH 2013 Early evaluation system brings following advantages
  15. 15. EVALUATION In General early technology evaluation is still considered as an art rather science, this is due to following factors i. Technology is neither visible nor tangible ii. Difficult to identify exact contents and scope iii. Economic value cannot be rightly estimated and realized only after it is commercialized to the market. (C) AMJAD A SHAIKH 2013
  16. 16. EVALUATION METHODS Among various evaluation methods intuitive judgment to complex option models are used and others such as (C) AMJAD A SHAIKH 2013 1 • SWOT Analysis 2 • Market Opportunity Analysis 3 • Business Plan 4 • STEP (Strategic Technology Evaluation Program)
  17. 17. Research Invention Disclosure IP Protection IP Assessment IP Development Commercial route (Licensing or Spin off) (C) AMJAD A SHAIKH 2013
  18. 18. IP DEVELOPMENT Initial IP assessment not only answers key questions on commercial potential but also identifies the questions that need to be answered. Proof of concept program is designed to obtain answers to this questions. (C) AMJAD A SHAIKH 2013
  19. 19. PROOF OF CONCEPT (PoC) The Proof of Concept awards are designed to provide financial support at the very early stages of developing a concept that may have commercial potential. The funding can be used, for example: for developing a business plan, market testing, prototyping, pilot testing etc (C) AMJAD A SHAIKH 2013
  20. 20. A TYPICAL PoC SHOULD CONTAIN… (C) AMJAD A SHAIKH 2013 Proposal • A proposal guidelines, setting the criterion for selection of projects Program • Must include objectives, project duration and assessment procedures Projects • The project management team to supervise the progress
  21. 21. Research Invention Disclosure IP Protection IP Assessment IP Development Commercial route (Licensing or Spin off) Training (C) AMJAD A SHAIKH 2013
  22. 22. IP TRAINING Creating awareness for IP rights and enhancing IP identification Enhancing skill sets of researchers for entrepreneurial activities Enhancing entrepreneurial experience of researcher Instilling innovation culture in the organization Enhancing industry – academic interaction in the commercialization process Demystifying publication and patenting paradox (for Academic Organizations) (C) AMJAD A SHAIKH 2013
  23. 23. IP TRAINING (C) AMJAD A SHAIKH 2013 Seminar Lecture Competition Mentor Role playing exercises
  24. 24. FINAL WORDS Innovation is more than developing technology that works, but rather understanding of how the technology meets a genuine market need. (C) AMJAD A SHAIKH 2013
  25. 25. CONTACT: Dr. Amjad A Shaikh (PhD) Technology Transfer Consultant Annecy, France Email: IP Commercialization, Technology Licensing, Venture Support (C) AMJAD A SHAIKH 2013