Building a Healthy Relationship with Your Video Producer (for Editors)
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How to build a productive and positive relationship for the post-production process with your video producer. A talk given at NABShow by Amy DeLouise.
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Building a Healthy Relationship with Your Video Producer (for Editors)
- 1. 5 Keys to Forming a Healthy Relationship with the Producer ©Amy DeLouise NAB Show 2018 Two Friends on Ice by Claudia Dea
- 2. About Me Digital Storyteller Lynda.com Author The Producer’s Playbook: Real People on Camera (Focal)
- 3. About You What is your role? What is your biggest challenge? A particular experience that compelled you to be here today?
- 4. Getting in Touch 4 www.amydelouise.com www.twitter.com/brandbuzz www.linked.com/in/amydelouise www.plus.google.com/+AmyDeLouise www.vimeo.com/amydelouise www.Lynda.com/amydelouise http://bit.ly/BuyRealPeopleonCamera This presentation is on https://www.slideshare.net/AmyDeLouise
- 5. Today’s Agenda Shared Outcomes Flow of Ideas Workflow Process Personal & Learning Styles Planning for the Future
- 6. Challenges of the Work
- 7. Project-Specific Challenges Lack of Time Unprepared On-camera Subjects Inexperienced production team Lack of Budget Challenging Location for picture or sound Too Few Assets
- 11. Creating a shared understanding of project goals Shared Outcomes
- 13. Outcomes Examples Part of a branded content series Promote a product or service Educate/train/inform Provide a tour Raise money Raise awareness, cause viewers to take action on an issue Entertain Social media engagement
- 14. Drill Down Into Goals Identify/understand specific outcomes For ex, not just training…training so that the customer experience is improved and repeat sales are increased Shared goals will help when reviews/revisions Instead of getting side-tracked in “what” to fix, “why” are we making this change and how will it affect outcomes?
- 15. Initiate the goals conversation, even if the producer doesn’t.
- 16. Mission-Driven Decision Process Mission Outcomes Solutions
- 17. Return to Mission Strategy When reviews go awry When new deliverables get added When budgets or timetables change
- 18. Building a creative partnership Flow of Ideas
- 19. Brainstorming Early conversations and meetings Share favorite videos and inspiration boards Start outside the box and work your way in “What if…?”
- 21. Circle Back to Creative When budget, timing and reviews obstacles arise Return to creative process Revisit ideas left on the table Keep track for future projects Keeping it real while also keeping it fun/interesting Teamwork for future collaborations
- 22. Using tools and strategies for clear communication Workflow Process
- 23. Delineate Responsibilities Critical for new relationships Even with recurring clients/projects/partnerships List of deliverables and timetable Who has approvals of each step? Who will collect/navigate feedback? What tools will we use?
- 24. Collaboration Tools Trello $0-$252/yr https://trello.com/home JIRA $120-$300/yr https://www.atlassian.com/software/jira Basecamp $0-$1188/yr (half for np) https://basecamp.com/ Wipster $250-$12,500/yr https://wipster.io/ Vimeo (Pro or Business) $204-600/yr www.vimeo.com
- 25. Other Collaborative Tools Google Hangouts GoToMeeting Skype Uber Conference Box Dropbox Google drive
- 26. Understand Producer’s World Respect pressures on Producers and EPs Be aware they may be responding to internal politics and hierarchies, life pressures, etc. (it’s not about you)
- 27. If You Are the Producer Be sensitive to time constraints of vendors They are not available 24/7! Define important over urgent Prioritize defined outcomes
- 28. Define your (evening and weekend) availability to discuss issues and ideas for this project.
- 29. Getting to know what works Personal & Learning Styles
- 30. Different Learning Styles Kinesthetic Auditory Visual
- 31. Kinesthetic May need to “walk” through and try things first Need to take notes while you are reviewing/discussing
- 32. Auditory Conference calls work Discussions in the edit room May miss visual issues (like checking LT’s, credits)
- 33. Visual Want to look at script and printed materials Can visualize different approaches May miss audio issues
- 35. Challenging People • Non-deciders/Group thinkers • People with Other Agendas • Big Personalities • Inexperienced leaders • Other leadership styles
- 37. Non-Deciders & Group-Thinkers Facebookification of Decision-making
- 38. Group Thinkers Before a Screening Articulate goals in context of Mission “You wanted to produce this podcast series to help more people engage with our health charities in their community.” Articulate the measurable Outcome(s) desired “We said this video would reduce calls to our help center by improving our internal tech support training.” “We said our goal was to increase signups for the annual conference by 20% among our 30-40 year old members.”
- 39. Group Thinkers After the Screening Summarize feedback Re-iterate Mission context Provide a range of options for achieving Outcomes (NOT for achieving specifics in the feedback).
- 40. Find the Hidden Agenda Emotional motivators? Obstacles/ competing commitments? Know your BATNA!
- 41. Big Personalities Sometimes you need to let them manage a parallel track of the project We’ll let Bill do some interviews Our experienced producer will do some interviews We’ll use the best sound bites
- 42. Inexperienced Leaders See a bigger picture than they do Be a mentor/cheerleader Offer case studies Help them visualize the outcome Add more time to your decision schedule
- 43. Other Leadership Styles Center of the Circle vs. King of the Mountain (Joseph Nye, Smart Power)
- 44. Use What You Know To build trust To communicate using the best-absorbed method To navigate personality types and organizational decision making processes
- 45. An overlooked area of positive relationship- building and project management Planning for the Future
- 46. Project Wrap Up Meeting Debrief What can we do better next time? What worked well that we want to do again? How are we preserving these assets? When/why might we need them again?
- 47. Future Proofing “Final Exports” project folder Export Textless version(s) Retain “Split Tracks” as well as your mix layback Retain Interview Transcripts Retain Permissions and Licenses in project folder Archive it! Be sure other team members/vendors are also archiving