1. Promote Your Facebook
Page Through the Facebook
Promoted Posts Feature

2. Regardless of whether or not you’re
familiar with Facebook advertising,
the odds are you’re at the very least,
quite familiar with the Facebook social
platform as a whole.
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3. Ways of Promoting Your Page on the
Platform
 cost per click (CPC)
 cost per 1,000
impressions (CPM)
 pay per click (PPC)
 click thru ratio (CTR)
These are just to name a
few
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4. There are easier ways to promote your
Facebook page on the social media
platform.
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5. Facebook Promoted Posts
 Business pages that
aim to either
>> Gain the attention of
fans
>> Potential customers/
prospects that no
longer see posts in
their newsfeed
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6. Facebook Promoted Posts
 When you pay for promoted posts
>> They’re placed directly into the news feed
>> To more fans similar to the ones you already have
>> Or friends and friends of friends of your Facebook
page’s current fan list
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7. The Finer Points and Limitations of the
Promoted Post Facebook Feature
 Feature is only
available to Facebook
pages with a minimum
of 400 total “likes”
 You’re unable to
specifically choose the
date and time that your
posts actually runs
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8. The Finer Points and Limitations of the
Promoted Post Facebook Feature
 Images, links, videos, status updates – can be
utilized within the actual promoted posts
framework
 Once you promoted Facebook post begins
running, you can pause, cancel or edit it at any
time.
 You’re only charged based on results, clicks or
impressions that are garnered while said post is
running.
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9. Step-by-Step Guide to Using the
Promoted Posts Facebook Feature
 Click on the “promote”
button on the lower right
hand side underneath it
 Choose whether you’d
like to promote this post
to solely your page’s
current fans only or to
them as well as all of their
friends as well
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10. Step-by-Step Guide to Using the
Promoted Posts Facebook Feature
 Set your budget according
to how many people you’re
hoping to target with your
promoted post
 Click the save button and
your post will then be
automatically submitted for
review to the Facebook ad
approval team
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