Macroplan is a strategic property and retail advisory firm established in 1985. It has offices across Australia and provides economic research, forecasting, and planning advice to public and private sector clients. Macroplan's work includes standalone facilities as well as major infrastructure and new town centers. It assists clients by navigating regulatory approval processes, conducting economic analysis, and creating strategic plans. Macroplan has expertise in property sectors such as residential, retail, and industrial, and focuses on key areas within cities and regions.

1. Company Profile
2017

2. who we are
Macroplan provides strategic property and retail advice to the public and
private sectors based on economic research, forecasting and a
comprehensive understanding of the planning process.
Established in 1985, Macroplan has grown to be one of the largest and most
respected property advisors, with offices around the country in every
premier CBD location.
Our work portfolio covers standalone facilities, such as apartment blocks
and community centres, to major infrastructure and new town centres.
Macroplan has more than just the expert knowledge and technology. We
bring a global perspective to every project, because we’ve been involved
in Australia’s changing urban landscape for 30 years . . . and counting.

3. our competitive edge
We are economists. And we are planners. Complex projects require
integrated economics and planning solutions, and our strength in both
disciplines means we can provide that.
We are able to bring a different perspective to development projects and
create more innovative responses. Often, we solve problems before they’ve
been identified by the developer. Always, we improve project outcomes
because our integrated approach means we see things in new ways.
We are focused on knowing where the value is created.

4. planning
We assist our clients in the private sector to navigate the regulatory
approval process with their development plans.
Whether it’s a statement of environmental effects, preparing a land use
strategy, making a case for rezoning, or designing a strategic master plan
for a new CBD, we have the technical capability to make the case for your
development.
We assist our public clients with planning for future growth and change. This
requires demographic and market analysis, as well as forecasting growth in
the housing and employment markets.
How will an area change over time? What will it become? What services,
facilities and infrastructure are needed to respond to this change and
deliver benefits to community? Macroplan creates strategies for optimising
planning outcomes.

5. economics
Macroplan conducts economic forecasting across all sectors and in every
major city in Australia and New Zealand.
We access and compile information from a range of public and private
databases as well as our own library of primary market research data.
We conduct demographic research, determining demand for housing, rate
of jobs growth by sector, and the stages of property market cycles. We
prepare retail impact assessments, economic and social impact
assessments, undertake feasibility analysis for individual projects and
market assessments for new developments.
Our deep understanding of financial metrics allows clients to move in and
out of projects more quickly, reducing their holding risk. Put simply, we are
able to reduce the risk and increase project returns. It’s one of the reasons
why we’ve developed enduring relationships with our clients.

6. retail
Macroplan provides targeted retail economic services to retailers,
developers, major shopping centre owners, large investment funds and
government across Australia and New Zealand.
Our expert practitioners deliver a range of services, including; trade area
analysis, demographic profiling, asset performance reviews, sales growth
outlooks, rental forecasting, performance benchmarking, market and
development potential assessments, Town Centre assessments, expansion
potential assessments, store network strategies, floorspace demand
modelling, retail and centres strategies, due diligence assessments, expert
witness statements and leasing brochures.
Identifying the ‘real’ network planning opportunities or gaining approval for
your next retail development can be a challenge due to competition and
policy issues. Macroplan has over 30 years experience interpreting retail
trends and analysing and forecasting for the retail sector.

7. experience
Macroplan work across all property sectors – residential, retirement and
aged care, commercial, retail, industrial, tourism and entertainment, as well
as in areas of community and social infrastructure development.
We focus on key thematics:
• CBD, Fringe, Middle and Outer
• Sector (land use type)
Macroplan has offices through Australia. Our property knowledge is
underpinned by national and international case experience. Our work
covers urban, regional and rural Australia and increasingly involves
Australia’s integration with South East Asia and beyond.

8. Pacific Fair Review of Expansion
Gold Coast, QLD
AMP Capital
Lorna Jane Network Strategy
National
Champ Ventures
Woolworths National Network Review
National
Woolworths
UNSW Retail Masterplan
Sydney, NSW
UNSW

9. Macquarie Centre Expansion Development
Macquarie Park, NSW
AMP Capital
Central Christchurch Multi-Stage Advisory
Services
Christchurch, New Zealand
Canterbury Earthquake Recovery Authority
Toys R Us National Network Strategy
National
Toys R Us
SABA and Sportscraft National Network Strategy
National
APG Group

10. Barangaroo: Economic assessment
Sydney, NSW
New South Wales State Government
Central Park: Market prospects
Sydney, NSW
Frasers
Elizabeth Quay: Mixed-use assessment
Perth, WA
Western Australia Planning Commission

11. Hilton Gold Coast: Economic
impact assessment
Broadbeach, QLD
ANZ and Multiplex
Darwin Metropolitan 2025 Plan:
Housing and employment forecasts
Darwin, NT
Northern Territory Government
QV Redevelopment: Retail feasibility
assessment and specialist advice
Melbourne CBD, VIC
Grocon
Myer Centre Adelaide: Strategic Review
Adelaide, SA
Colonial First State Global Asset Management

12. Gold Coast Light Rail: Economic
and commercial opportunities
Gold Coast, QLD
Queensland Government
Celtic Club: Redevelopment Scheme
Melbourne, VIC
Celtic Club
Canberra City to Lake: Economic and
social land use appraisal of opportunities
Canberra, ACT
ACT Government

13. La Trobe University: Campus Development Plan
Melbourne, VIC
La Trobe University
Portland Industrial Land Strategy
Glenelg, VIC
Glenelg Shire
Employment Lands Strategic Land Use Study
Gold Coast, QLD
Gold Coast City Council

14. Logan Planning Scheme: Retail and
Employment Activity Centres
Logan, QLD
Logan City Council
Employment Lands Strategy:
Sydney to Canberra Corridor
NSW and ACT
NSW Department of Planning
Fishermans Bend Real Estate Market
Assessment
Melbourne, VIC
Places Victoria
Nationally competitive centres framework
Gold Coast, QLD
Gold Coast City Council

15. Northern Beaches Hospital Precinct Structure Plan
Warringah, NSW
NSW Department of Planning and Environment
Capital Metro: Financial modelling and
commercial viability studies
Canberra, ACT
Ernst and Young
Riverbank Precinct Plan
Adelaide, SA
Renewal SA

16. Eureka Towers: Residential and mixed-
use market research
Melbourne, VIC
Grocon
Parklands PDA Land Use Opportunity
Study
Southport, QLD
Economic Development Queensland
Gold Coast Local Activity Centres:
Code assessable framework
Gold Coast, QLD
Gold Coast City Council

17. contact us
Canberra
PO Box 589
Canberra ACT 2600
PH: (02) 9221 5211
China
Level 22, Kerry Centre Three
1228 Yanán Road
Jingán District, Shanghai
PH: 400 869 2838
Melbourne
Level 16,
330 Collins Street
Melbourne VIC 3000
PH: (03) 9600 0500
Brisbane
Level 15,
111 Eagle Street
Brisbane QLD 4000
PH: (07) 3221 8166
Gold Coast
Level 2, The Wave,
89-91 Surf Parade
Broadbeach QLD 4218
PH: (07) 3221 8166
Perth
Level 1,
89 St Georges Terrace
Perth WA 6000
PH: (08) 9225 7200
Sydney
Level 6,
39 Martin Place
Sydney NSW 2000
PH: (02) 9221 5211
Adelaide
Ground Floor,
89 King William Street
Adelaide SA 5000
PH: (08) 9225 7200