Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team. The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics. Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK

1. From: Skornik, Charlotte
Sent: 07 June 2012 12:15
To: Skornik, Charlotte
Subject: Analytical Thinking 7 - June 2012
Analytical Thinking
Analytical Thinking 7 - A
Newsletter from the UK Business June 2012
Analytics Team
Introduction
Introduction
Welcome to the latest edition of Analytical Thinking, a newsletter from the UK
Business Analytics community providing snippets of insight on what people have been
saying about our capability over the last 2 weeks. Continuing our theme of ‘big data’,
we have three articles which reference how analytics provides an opportunity in the
face of the big data challenge. The second section of this edition provides a couple of
articles on 2 of our offerings: customer analytics and digital analytics.
Big Data
CEOs Choose Big Data Over Big Data - Size Doesn't Matter,
Social Media It's The Way You Use It That
This article poses the Counts
question: Which do This article summarises a
CEO’s prefer — to number of key themes
invest in social media from a recent Eduserve
software that can symposium titled: Big
help you connect in Data, Big Deal? The
the realm of social networks, or to underlying topic running
possess Big Data facilities that may through these messages is not being to
help improve profitability and analysis hung up upon the word ‘big’ and that size
capabilities? The answer to which the is clearly only one dimension of the big
article finds, is the less risky and data challenge. The article argues that of
potentially more beneficial realm of Big more interest and just as valuable is the
Data software. analytics that needs to accompany the
See article challenge and the 'evidence-
based' decision-making that big data can
enable.
See article
Mobile Data Site Illustrates Consumerization of Big
Data
Whilst the big data challenge is well recognised as presenting a
computational concern for data owners over the next few years, this
article argues that it provides an opportunity for a new trend of
services; that the likes of Google and other data owners, can package
their data in visualisation tools to make it easy to create, consume and
understand in ways that were never possible before without

2. sophisticated tools and a valuable data pipeline. The article argues that, through
such websites, more data will be commercially available and therefore a
‘consumerisation’ of big data.
See article
Business Analytics Offerings
Web Analytics
Customer Analytics
10 Commandments of Digital
Analytics How Well Do You Know Today's Customer?
In a rebranding Capgemini’s business analytics
of web communities have a number of
analytics into alliances with software partners.
digital Once such partnership within
analytics, this the UK Business Analytics
article practice is an alliance with
refreshes 10 key principles of software vendor SAS. This blog, reviewing a
web analytics to keep up with recent SAS conference, provides examples of how
the pace of change required in analytical software such as SAS has been used to
analytics in a digital age. better understand customers in a digital age, with
particular reference to the financial services
See article sector.
See article
Footnote
Figure It Out Blog
Have you visited the Figure it out blog yet?
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Feedback
We hope that you have enjoyed reading this seventh edition of Analytical Thinking
and hope that it has provided you with a good insight into some of the value that is
currently being realised through Business Analytics solutions. If you would like to find
out more about our services and propositions then please contact Nigel Lewis or Jon
Chadwick. If you have any suggestions on how we can improve this newsletter or if
you have received it via a colleague and would like to subscribe then please contact
Charlotte Skornik. If you spot an article that is Business Analytics related then we'd
like to know about it, please submit it to Charlotte Skornik, and it may appear in the
next edition of Analytical Thinking!
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The information contained in this newsletter is proprietary and confidential.
It is for Capgemini internal use only. Copyright © 2012. All rights reserved by Capgemini.
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3. This is a fortnightly newsletter, if you don’t want to receive it anymore, please let me know.
Regards,
Charlotte Skornik
Operational Research
charlotte.skornik@capgemini.com
Tel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 5666
www.uk.capgemini.com
40 Holborn Viaduct - London - EC1N 2PB
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