3. Value Proposition aligned with
JAX Bridges Principles
• Im a founder/creator/leader of company
x/innovation x.
• We/It treats problems of _____ for
______.
• Our/The/One of the solution(s) is called
____.
• One of the ways/methods we deliver
value is by easing the pains of ____ for
many clients.
• But we have created substantial gains for
others by _______.
• And the future looks bright for companies
like ours in emerging markets in
industries like ___, ____, and ___.
• The ASK
• Have you or any of your colleagues
experienced these type of pains?
• Could you benefit from these types of
gains?
• Do you have synergies in these industries
where we could explore a business
relationship that could produce reciprocal
value?
6. Business Model Exercise (20 minutes)
• $1,000,000.00 available
investment opportunity
• Does the business model work?
• Key determinants
• Customer Segments
• Revenue Generation
• Competitors
• Choose from available business
models.
• Be able to communicate how
you will make money located in
Northeast Florida.
• Which business model
characteristics will you deploy?
• What is the value proposition?
• What are your key offerings?
10. Smaller Companies Commit To Industry Verticals Based On Research and/or Expertise
Vlocity increases sales, service and marketing agility, operational efficiency and faster time to
value for cloud and digital adoption across the enterprise. Niche was building solutions in
these industries on top of existing Salesforce.com platforms.
11. Activity
• What is Nimdzi’s top 3 Industry Verticals
• Which 3 verticals can you grow by 20% in the next
12 months and why
Editor's Notes
Emphasize that this is extension of the work performed on the Inovet.it Canvas. Stress the importance of knowing the problem you are addressing, your customers, and your solution. Be excited about your product/service and always have an ask. Make it a business conversation rather than a sales pitch.
Emphasize that the value proposition is the foundation of your business and business model. Its why you exist and everything is built around this element. A weak or unclear value proposition can lead to a weak business model that could then lead to a weak plan for your business. Ultimately you can make money and even survive as a business. However, in order to reach sustainable growth you will need to have a scalable business model with strong value propositions.
Brief overview
Read aloud the nine elements and stress that each one is connected to delivering on the value proposition proposed.
The genesis of the Business Model Canvas was a 170 page dissertation compressed into one page. The focus was on the business ontology.
Emphasize that all of these things are taking place in your business daily. With or without you. Some are being addressed positively, some are being ignored.
